How To Be Authentic And Build Trust On Social Media

I’m sure I don’t need to tell you that social media changed marketing in a huge way! When I finished my marketing degree in 2004 social media was only just getting started, but at this point there was no link between businesses and marketing.    Now over 17 years on (yes I am old) social […]

5 Steps to Planning A Successful Marketing Campaign

Before starting my own business I worked in marketing for huge international brands and everytime we wanted to do anything we would have to complete an in-depth and lengthy plan for each marketing campaign. And to be honest, I used to think it was such a waste of time!   So when I started my […]