One of the ways that I have kept up to date with the latest trends in marketing and social media is through constant learning and a lot of this has been through courses online.
Online courses are an amazing way for experts to share their know with anyone around the world and in lots of cases has provided a great income stream.
In early 2019 I am going to be launching my first online course which I am super excited (and a bit nervous) about. One of the things that I love to do most is teaching businesses, entrepreneurs and marketers how they can use social media to better market their business and the thought that there is no limit on this number is great!
Have you ever considered doing an online course? Or sat there thinking what would be a good idea for a online course?
Also the other aspect of this is “How do I find an idea that will sell?” No one wants to spend days or weeks or more planning, developing and launching a course only to hear crickets on the big day. You want to know you’ll have at least some measure of success.
But don’t overthink it. The answer is simple. Just give your audience what they are asking for. Below I have listed 8 ways in which you can check you are creating the online course that your audience will want.
- Check out the competition. What are they creating? If you serve a similar audience, then what sells for them will very likely sell for you. Now, before you break out the “But it’s already been done!” line, keep this in mind: No two businesses are alike. You may create a similar course, but your tone of voice, your experience, your teaching style, and your personality are all very different. No one else is you, and for some customers, YOU are the only one who will resonate with them.
- Pay attention to your ideal client. What questions do they ask? Look in places like private groups, your help desk, and when you met people in person. What posts are they reading on your blog (check your Google Analytic stats)? These are all valuable sources of intel about exactly what they need and want from you.
- Ask. Still not sure what your dream client is looking for? Ask them. Create a survey and ask them to tell you what they struggles with, what keeps them from realizing their success, and even what they have tried before. I have done this and I interviewed them on zoom and recorded the call so I could go back and refer to it – this will really help when you are writing your sales copy!
- Check the bestsellers list. Which books in your niche are outperforming others? These are the ones that offer answers your clients are seeking. Flip through the table of contents and read the online reviews to dig deep into the topics that really resonate with your audience.
- Read the FAQs. Check the frequently asked questions section on competitor blogs and in forums and Facebook groups. Also check blogs for “Start Here,” and “Quickstart” pages. Many times the most common questions and concerns are addressed here.
- Review the available resources. Which are the most common resources your colleagues and competitors are recommending? There are often questions surrounding the use of software and other tools, and these can be great ideas for online courses.
- Revisit your keyword research. Review the terms and phrases that your community most frequently searches on, and use them as a basis for your own research.
- Check your search terms. Google Webmaster Tools allows you to check which terms are sending visitors to your website. Since people often search on questions (“how to design a logo” or “how to start a business”) this can be a rich source of ideas. Another great place is https://answerthepublic.com/ you type in your key words and it will show you what questions people are asking about it.
Ideas are everywhere. Your potential buyers are sharing them with you each and every day, if you just know where to look. So don’t let your insecurities hold you back. Develop the online course they are asking you for.
With the rise of social media, one form of content that is proving to be key is video. Whether it’s Facebook Lives, Instagram stories or Periscope – everybody is jumping on the video bandwagon.
One channel that has always been focussed on video based content and has certainly helped increase the popularity of videos in marketing strategies, is YouTube. In fact, over 500 million hours of YouTube videos are watched every single day.
Although people believe that YouTube is only for bloggers and vloggers, regardless of whether you’re a small business or global multinational brand, we believe setting up a YouTube channel should be one of your main priorities as a business.
To help you get started, we thought we’d give you our 8 top tips for businesses starting a YouTube channel.
Customise your YouTube Channel to match your branding
When you sign up to YouTube, you will be given the option to customise your channel, including your header and profile picture. Although YouTube is unlike most other social media channels, it’s best to keep your profile photo and headers the same as you Twitter, Facebook and LinkedIn.
Tip: The YouTube header size is 2560 x 1440.
Post videos consistently
Sticking to a schedule is important when it comes to YouTube as the most successful channels have a high volume of content being posted at regular intervals. Whether you post daily, weekly or monthly, make sure your video viewers know when they can expect to see your next video.
Optimise video descriptions for SEO
Although other social media platforms don’t rely heavily on SEO, YouTube videos often show up as results on Google. This means you should be thinking about the keywords you want your videos to rank for and using them in your titles, descriptions and tags. As well as helping SEO, this will also help you appear higher up in searches using the YouTube search bar.
Think about your titles
Not only will it help your video appear in both YouTube and Google’s search results, but a well thought out title will encourage people to click and watch your video. The first thing people see when they search for a video is your thumbnail (which should also be eye catching), your video title and a short except of your video description.
Include call to actions
Whether you include them in your actual video content, or in your video description, a call to action is a great way to directly get people to complete the action you want them to as a result of your video. It could be anything from getting in touch with your team, booking a service, taking part in a course or buying a product.
Use categories and tags
When you upload a YouTube video it asks you to add categories and tags in relation to the content. So, if you post a tutorial on using Facebook Ads, you could tag the video with the words Facebook, PPC and Facebook Ads. In terms of categories, it may fall under something like Social Media or Tutorial.
Be creative and think outside of the box
There are SO MANY different things you can post on YouTube, no matter what kind of business you run. Think about whether you want to post tutorials, Q&A’s, reviews, interviews or absolutely anything else that is in line with your brand, then think about how you can make your videos different to everyone else’s. It could be a different editing style, better graphics or an interesting new segment. Remember, don’t be afraid to think out of the box!
Share your videos across all social media channels
Once you have uploaded a video, the best chance of having it seen by more people is by sharing it on your other social media channels. This gives people the option to interact with and share your content, reaching people that you wouldn’t normally have been reaching before. This is particularly effective on Facebook, where videos autoplay and have more of a chance of stopping people from scrolling.
So, are you thinking of starting a YouTube channel? You may also want to check out Teresa’s podcast episode with Pat Flynn, he shares with her how to achieve YouTube success. Click here to listen.
One of the most common buzz words I’ve noticed in the online world throughout 2018 has been tribe, otherwise known as an online community. Hence why I have written this blog all about How to Build an Online Community.
People are creating inclusive Facebook groups and creating strong communities on Twitter and Instagram, using social media to surround themselves with likeminded people.
But why are they all of a sudden so popular?
Because everyone wants a place where they can have a voice.
Building an online community today is not what it once was, with incredible entrepreneurs across the internet creating quality tribes that will stand by their creators no matter what. It’s a very powerful position for anyone to be in when the market is already so saturated, so how do you get there and why do you need a tribe of your own?
How can Having an Online Community Help your Business?
There are a multitude of benefits to creating your own tribe online, including:
- As well as you supporting your community, they will support you when you need it most
- You will have a community of people who will allow you to make your passion a livelihood
- Their questions and problems may lead you to content or business ideas you may not have had before
- You may create long-life relationships and working friendships
- It gives you a platform to network and grow your business
- People will come to you for advice and trust you, potentially leading to future sales
So, now you know the benefits, how do you actually start a community?
Tips for Attracting an Audience and Keeping Them Interested
Building a community online is a difficult process, let alone building one that will continue to support you for years to come, especially when there are already so many different tribes out there. That’s why, I thought I’d give you my best tips for both attracting an audience, and keeping them interested.
How do I Attract an Audience for my Community?
Be Social – The more social you are on different platforms, the more likely it is people are going to be aware of who you are and the community you have built. Don’t be afraid to talk about your community as often as you can, inviting people to join you and get involved!
Write Guest Posts – If you’re struggling to get yourself out there on social media, there is always the option to write guests posts for other people, especially for those who have already established their own community. This puts your right in front of people who are likely to join you, as they have a common interest.
Engage – A great way to start a community people really want to do is to engage with the kind of people that you would like to be in it on a regular basis. The more you talk to them, the more they will know your name. Once they have got to know you, they can start to like and trust you – ultimately leading to them wanting to join your tribe.
How do I Keep them Interested?
Know who you are talking to – Knowing the type of people that are in your community is vital when it comes to keeping them interested. If you don’t know who you’re talking to, how can you be sure you’re giving them the content they need? Great ways to get to know your audience and community is to keep asking questions – find out what they like, what they dislike and what they’d like to see more of. Not only is is great for engagement, but it gives you the perfect chance to find out if you’re on the right track.
Give them consistent and quality content – It’s all well and good having a strong community around you, but if you’re not giving them what they’re after they will soon start to drop off one by one. Be sure to give your tribe regular content that is both consistent and of high quality, keeping them hanging off your every word. Whether it be a blog post, social media updates or a live video – give them a variety of different content to keep them interested.
Help people solve a problem – One of the best ways to keep people interested and to get them to trust you is to help them solve their issues. Once you’ve worked out whether or not they’ve got a problem you can solve, you can start to create content that is tailored specifically to help them. Not only will this result in more engagement, but your tribe will want to stick around to see how else you may be able to help. They may even want to return the favour!
Ask people how you can help them – If you haven’t been able to identify a problem they have, why not ask them what it is you can help them with? This not only gives you an opportunity to solve their problem, but also shows you are willing to offer out help, making people instantly trust you more.
Communicate regularly with them – Although posting consistent and quality content regularly is a great way to build a strong tribe, broadcasting won’t keep them hanging off your every word. Communicating with them, however, will. Use social media and communities like Facebook groups to ask questions, start discussions and keep your tribe in the loop.
Be Open, Honest and Authentic – This is probably one of the most important ways to build a community online, because if you’re not being honest, how can they know they can trust you? Admit your mistakes, let them know when you’ve had to ask for help and celebrate your successes with your community.
So, how are you going to start your community today?