With the rise of social media, one form of content that is proving to be key is video. Whether it’s Facebook Lives, Instagram stories or Periscope – everybody is jumping on the video bandwagon.
One channel that has always been focussed on video based content and has certainly helped increase the popularity of videos in marketing strategies, is YouTube. In fact, over 500 million hours of YouTube videos are watched every single day.
Although people believe that YouTube is only for bloggers and vloggers, regardless of whether you’re a small business or global multinational brand, we believe setting up a YouTube channel should be one of your main priorities as a business.
To help you get started, we thought we’d give you our 8 top tips for businesses starting a YouTube channel.
Customise your YouTube Channel to match your branding
When you sign up to YouTube, you will be given the option to customise your channel, including your header and profile picture. Although YouTube is unlike most other social media channels, it’s best to keep your profile photo and headers the same as you Twitter, Facebook and LinkedIn.
Tip: The YouTube header size is 2560 x 1440.
Post videos consistently
Sticking to a schedule is important when it comes to YouTube as the most successful channels have a high volume of content being posted at regular intervals. Whether you post daily, weekly or monthly, make sure your video viewers know when they can expect to see your next video.
Optimise video descriptions for SEO
Although other social media platforms don’t rely heavily on SEO, YouTube videos often show up as results on Google. This means you should be thinking about the keywords you want your videos to rank for and using them in your titles, descriptions and tags. As well as helping SEO, this will also help you appear higher up in searches using the YouTube search bar.
Think about your titles
Not only will it help your video appear in both YouTube and Google’s search results, but a well thought out title will encourage people to click and watch your video. The first thing people see when they search for a video is your thumbnail (which should also be eye catching), your video title and a short except of your video description.
Include call to actions
Whether you include them in your actual video content, or in your video description, a call to action is a great way to directly get people to complete the action you want them to as a result of your video. It could be anything from getting in touch with your team, booking a service, taking part in a course or buying a product.
Use categories and tags
When you upload a YouTube video it asks you to add categories and tags in relation to the content. So, if you post a tutorial on using Facebook Ads, you could tag the video with the words Facebook, PPC and Facebook Ads. In terms of categories, it may fall under something like Social Media or Tutorial.
Be creative and think outside of the box
There are SO MANY different things you can post on YouTube, no matter what kind of business you run. Think about whether you want to post tutorials, Q&A’s, reviews, interviews or absolutely anything else that is in line with your brand, then think about how you can make your videos different to everyone else’s. It could be a different editing style, better graphics or an interesting new segment. Remember, don’t be afraid to think out of the box!
Share your videos across all social media channels
Once you have uploaded a video, the best chance of having it seen by more people is by sharing it on your other social media channels. This gives people the option to interact with and share your content, reaching people that you wouldn’t normally have been reaching before. This is particularly effective on Facebook, where videos autoplay and have more of a chance of stopping people from scrolling.
So, are you thinking of starting a YouTube channel? You may also want to check out Teresa’s podcast episode with Pat Flynn, he shares with her how to achieve YouTube success. Click here to listen.