One of the ways that I have kept up to date with the latest trends in marketing and social media is through constant learning and a lot of this has been through courses online.
Online courses are an amazing way for experts to share their know with anyone around the world and in lots of cases has provided a great income stream.
In early 2019 I am going to be launching my first online course which I am super excited (and a bit nervous) about. One of the things that I love to do most is teaching businesses, entrepreneurs and marketers how they can use social media to better market their business and the thought that there is no limit on this number is great!
Have you ever considered doing an online course? Or sat there thinking what would be a good idea for a online course?
Also the other aspect of this is “How do I find an idea that will sell?” No one wants to spend days or weeks or more planning, developing and launching a course only to hear crickets on the big day. You want to know you’ll have at least some measure of success.
But don’t overthink it. The answer is simple. Just give your audience what they are asking for. Below I have listed 8 ways in which you can check you are creating the online course that your audience will want.
- Check out the competition. What are they creating? If you serve a similar audience, then what sells for them will very likely sell for you. Now, before you break out the “But it’s already been done!” line, keep this in mind: No two businesses are alike. You may create a similar course, but your tone of voice, your experience, your teaching style, and your personality are all very different. No one else is you, and for some customers, YOU are the only one who will resonate with them.
- Pay attention to your ideal client. What questions do they ask? Look in places like private groups, your help desk, and when you met people in person. What posts are they reading on your blog (check your Google Analytic stats)? These are all valuable sources of intel about exactly what they need and want from you.
- Ask. Still not sure what your dream client is looking for? Ask them. Create a survey and ask them to tell you what they struggles with, what keeps them from realizing their success, and even what they have tried before. I have done this and I interviewed them on zoom and recorded the call so I could go back and refer to it – this will really help when you are writing your sales copy!
- Check the bestsellers list. Which books in your niche are outperforming others? These are the ones that offer answers your clients are seeking. Flip through the table of contents and read the online reviews to dig deep into the topics that really resonate with your audience.
- Read the FAQs. Check the frequently asked questions section on competitor blogs and in forums and Facebook groups. Also check blogs for “Start Here,” and “Quickstart” pages. Many times the most common questions and concerns are addressed here.
- Review the available resources. Which are the most common resources your colleagues and competitors are recommending? There are often questions surrounding the use of software and other tools, and these can be great ideas for online courses.
- Revisit your keyword research. Review the terms and phrases that your community most frequently searches on, and use them as a basis for your own research.
- Check your search terms. Google Webmaster Tools allows you to check which terms are sending visitors to your website. Since people often search on questions (“how to design a logo” or “how to start a business”) this can be a rich source of ideas. Another great place is https://answerthepublic.com/ you type in your key words and it will show you what questions people are asking about it.
Ideas are everywhere. Your potential buyers are sharing them with you each and every day, if you just know where to look. So don’t let your insecurities hold you back. Develop the online course they are asking you for.