One of the most common buzz words I’ve noticed in the online world throughout 2018 has been tribe, otherwise known as an online community. Hence why I have written this blog all about How to Build an Online Community.
People are creating inclusive Facebook groups and creating strong communities on Twitter and Instagram, using social media to surround themselves with likeminded people.
But why are they all of a sudden so popular?
Because everyone wants a place where they can have a voice.
Building an online community today is not what it once was, with incredible entrepreneurs across the internet creating quality tribes that will stand by their creators no matter what. It’s a very powerful position for anyone to be in when the market is already so saturated, so how do you get there and why do you need a tribe of your own?
How can Having an Online Community Help your Business?
There are a multitude of benefits to creating your own tribe online, including:
- As well as you supporting your community, they will support you when you need it most
- You will have a community of people who will allow you to make your passion a livelihood
- Their questions and problems may lead you to content or business ideas you may not have had before
- You may create long-life relationships and working friendships
- It gives you a platform to network and grow your business
- People will come to you for advice and trust you, potentially leading to future sales
So, now you know the benefits, how do you actually start a community?
Tips for Attracting an Audience and Keeping Them Interested
Building a community online is a difficult process, let alone building one that will continue to support you for years to come, especially when there are already so many different tribes out there. That’s why, I thought I’d give you my best tips for both attracting an audience, and keeping them interested.
How do I Attract an Audience for my Community?
Be Social – The more social you are on different platforms, the more likely it is people are going to be aware of who you are and the community you have built. Don’t be afraid to talk about your community as often as you can, inviting people to join you and get involved!
Write Guest Posts – If you’re struggling to get yourself out there on social media, there is always the option to write guests posts for other people, especially for those who have already established their own community. This puts your right in front of people who are likely to join you, as they have a common interest.
Engage – A great way to start a community people really want to do is to engage with the kind of people that you would like to be in it on a regular basis. The more you talk to them, the more they will know your name. Once they have got to know you, they can start to like and trust you – ultimately leading to them wanting to join your tribe.
How do I Keep them Interested?
Know who you are talking to – Knowing the type of people that are in your community is vital when it comes to keeping them interested. If you don’t know who you’re talking to, how can you be sure you’re giving them the content they need? Great ways to get to know your audience and community is to keep asking questions – find out what they like, what they dislike and what they’d like to see more of. Not only is is great for engagement, but it gives you the perfect chance to find out if you’re on the right track.
Give them consistent and quality content – It’s all well and good having a strong community around you, but if you’re not giving them what they’re after they will soon start to drop off one by one. Be sure to give your tribe regular content that is both consistent and of high quality, keeping them hanging off your every word. Whether it be a blog post, social media updates or a live video – give them a variety of different content to keep them interested.
Help people solve a problem – One of the best ways to keep people interested and to get them to trust you is to help them solve their issues. Once you’ve worked out whether or not they’ve got a problem you can solve, you can start to create content that is tailored specifically to help them. Not only will this result in more engagement, but your tribe will want to stick around to see how else you may be able to help. They may even want to return the favour!
Ask people how you can help them – If you haven’t been able to identify a problem they have, why not ask them what it is you can help them with? This not only gives you an opportunity to solve their problem, but also shows you are willing to offer out help, making people instantly trust you more.
Communicate regularly with them – Although posting consistent and quality content regularly is a great way to build a strong tribe, broadcasting won’t keep them hanging off your every word. Communicating with them, however, will. Use social media and communities like Facebook groups to ask questions, start discussions and keep your tribe in the loop.
Be Open, Honest and Authentic – This is probably one of the most important ways to build a community online, because if you’re not being honest, how can they know they can trust you? Admit your mistakes, let them know when you’ve had to ask for help and celebrate your successes with your community.
So, how are you going to start your community today?