In this episode, I explore why audience growth is the lifeblood of scalable success. I illustrate this with the remarkable example of Alex Hormozi—whose “$100 M Money Models” launch drew over 1 million registrants and delivered tens of millions in revenue. From there, I introduce three powerful strategies—collaborations, summits, and bundles—and share actionable insights and real‑world examples to help you expand your impact quickly.
Throughout the episode, my message is clear: you must be intentional and proactive in building your audience. By embracing strategic collaborations, leveraging the concentrated exposure of summits, and crafting high-value bundles, you’ll put yourself in a strong position to grow purposefully and sustainably.
Key Takeaways from the Episode
Why Audience Growth Matters
- A substantial and engaged audience is the foundation for launching high-impact projects and scaling business revenue (e.g., Alex Hermozi’s $100M launch).
Strategy 1: Collaborations & Partnerships
- Join forces with complementary creators or businesses to tap into new audiences.
- Cross-promotion grows reach while lending authority.
Partnering allows shared resources, content co-creation, and collaborative momentum.
Strategy 2: Hosting & Joining Summits
- Summits provide concentrated exposure to highly engaged communities.
- Being a presenter or participant increases credibility and positions you as a thought leader.
- Offers opportunities for deeper engagement, follow-up funnels, and content repurposing.
Strategy 3: Bundles
- Bundling courses, products, or services creates compelling offers that attract broader audiences.
- Strategic bundling enhances perceived value and promotes cross-selling.
- Bundles can also be promotional partnerships—pairing your offer with others for mutual growth.
Overarching Principles
- Be strategic: Choose collaborations, summits, and bundles that align with your brand and audience.
- Be proactive: Don’t wait for ideal partners—reach out, propose, and create opportunities.
- Be intentional: Plan each growth strategy with clear goals and execution pathways.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
How to run a successful online summit with Krista Miller
Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa’s email list, Instagram, LinkedIn, or Facebook
Transcript
Alex Hormozi’s last launch pulled in over a hundred million, and yes, his content and his strategy were brilliant. However, none of it would’ve worked without his audience. You can’t scale a business without having people to sell to. And the truth is your audience growth can’t be passive. It has to be strategic, and it has to be something that you actively do.
And unfortunately, just putting a post up every few weeks about a lead magnet is not gonna cut it. So in today’s episode, I’m sharing three proven ways in which you can grow your list faster.
Hello and welcome back to another episode of the Your Dream Business Podcast. How are you doing? At the point I’m recording this, I spent the weekend and I’m laughing ’cause this is embarrassing. I spent the weekend watching Alex Hormozi’s launch and basically like writing pages of notes, pulling it all apart, doing my own debrief, working out what worked and like what the strategies he was that he used and, and I’m going to probably do an episode where I talk about what he did ’cause it was fascinating.
And it was interesting actually, and I didn’t, I wasn’t gonna go down this side quest, [00:02:00] but lots of people were talking about it online and I felt a little bit like, oh, do people think I’m jumping on this bandwagon? The truth is, I watch people’s launches all at the time. And just because his was so massive was probably the reason why people were more interested that I was watching it and also lots of other people were watching it.
But at the point of watching his, I was also watching someone else’s launch. And when I say watching, I literally, look at how many emails they’re saying sending, what are they saying in their emails? What do their landing pages look like? What are their bonuses? What is, you know, if I can watch the live webinar or if I can watch the replay, I go and watch the replay.
I look at what slides they use. Like I do this a lot because this is the stuff I teach and I am. Well, one, totally fascinated by it and love this stuff, and I’m a geek and I totally geek out on it. But two, this is how I’m so good at what I do because it’s not just a case of like, I did a course on how to do this and now I [00:03:00] know how to do it.
That’s not the case. I am a marketer by trade and by history. I understand the psychology and the marketing that goes into this stuff, and I constantly watch what other people are doing, so I’m constantly testing things myself. I am. Doing it in practice. And I am really going down side route here now because this makes me think of something else.
I was thinking the other week about AI and how AI will take over lots of people’s businesses or you know, roles. And I was thinking why would someone or what can I offer that AI can’t in terms of what I do? And AI doesn’t know what it’s like to sit and wait to do a webinar and worry that no one will turn up.
AI doesn’t have the experience that. Me and maybe you if this might apply to you, has, you know, we know what it’s like to do the thing that we are doing. This isn’t just theory. We can get our [00:04:00] own results because we’re actually doing it. AI can’t. So, like I said, for me. Watching other people’s launches is not something I just did because it was fashionable, because it was Alex Hormozi and lots of people were talking about it.
I was watching it because I watch all launches and I literally have folders on my computer of various massive people’s launches. And the breakdown of it and what worked and what didn’t and all that. So anyway, but the reason I share all of this is Alex, in his launch, made over a hundred million dollars.
I can’t even, like, I wouldn’t even know how to write that down. I dunno how that looks. That is an insane amount of money. Now. Would I like to make a hundred million dollars? No. I could honestly hand on heart and say, no, I don’t wanna make a hundred million dollars. I would happily earn more than I’m earning now.
And, and that’s in my plan. So I want you to know I’m not saying this because I’m going right everyone, let’s make a hundred [00:05:00] million dollars. I mean, if you want to. Awesome. Like, great, let’s go for it. But I’m not saying it because it’s the amount of money. I’m not interested in having a business that big because that is a beast, right?
Well, it’s more than a beast. The reason I’m saying and bringing this up and how much he made was because that was only possible. Because of one main thing. Now, don’t get me wrong, he used very cool strategies. He did lots of other stuff, which like I said, I, I’m probably gonna do an episode about and break down the 10 psychological and marketing strategies he used.
However, the one thing that if he hadn’t have had this, it would never have succeeded, is an audience. He has a massive audience. He was saying, and I have notes on all this, and obviously I will. Go into it properly if I do an episode on this, but he has something like 1.4 million on his email list, right?
[00:06:00] He had 21,000 affiliates, not individual people, people who were being an affiliate. So imagine if each of those 21,000 just had two people in their audience. You’ve doubled it to 42,000, but the chances are they have much bigger audience isn’t that. So he basically had a massive, massive, probably one of the biggest in the online space audiences out there.
And the reason I’m sharing this is because no matter what level of business you want, no matter what size or how much money you want to earn, it is directly going to correlate with the size of your audience. If you do not have a big audience, or no, I’m not even gonna say big. I’m gonna take that back. If you do not have an audience, you are not gonna be able to make money because no one knows you exist and no one knows what you sell, and no one will there be able to buy from you.
So your audience is one of the biggest keys to what you do and [00:07:00] actually getting customers. So in today’s episode, I want to take you through three ways are really effective at growing your audience fast. So let’s go through these three ways and they’re going to have a common theme of other people’s audiences.
And if you’ve heard me talk about this before, which you should have done, if you’ve been in my world a while, if you’re new, then welcome. I am so very grateful to have you here. And by the way, while I’m saying that, if there’s any chance that you would do me a massive favor, any of you, and go and give me a review.
On wherever you’re listening to this, a lovely five star review. And if you’d share that you are listening on your social media, I would appreciate that so greatly. I dunno whether you know this, but podcasts are not searchable and the only way that people can find my podcast, we don’t advertise it. I.e. we don’t put money behind it other than on my own organic social media is by other people sharing it.
So I would appreciate it so very much if you would share it. Anyway, let’s get on with these three things. So I’ve picked three [00:08:00] things that, like I said. I’m going to give you more people to your audience faster, but because of it, it takes a bit more work. Obviously. The first one is collaborations and partnerships.
This, I think, when I think about some of the biggest people in my industry in the online space. Some of these people had very good collaborations with very big audiences very early on, and that would’ve made a massive difference to how quickly they were able to grow their business. And sometimes it’s frustrating.
Okay. Like sometimes if I can have a pity party for myself, which I try not to do very often, but sometimes it’s like, gosh, if I could just get someone I know, some big name that I know or some friends share my stuff. Wow. Like the difference that could make. But that isn’t the case and I can’t motivate that.
Like, and, and most people don’t get that. Most people don’t get someone sharing their stuff. [00:09:00] That’s massive. But like I said, some people have had that and that has made a massive difference. So what I want you to do is I want you to look at who you can collaborate and partner with. The key thing here is you really need to make sure that they have a same or similar audience to you, because if you are gonna go to the effort and the time of collaborating with them and.
It is a collaboration and partnership. There is a two way thing here, which we’re gonna talk about, but if you are gonna go to the time and effort of doing that, then you need to make sure they’ve got the right people, because otherwise you are putting someone in front of your audience that they’re not interested in, and therefore they’ll start to think this is weird and maybe disengaged a little bit, and you are being put in front of someone else’s audience, which isn’t gonna do a whole lot for you, and you’re gonna be disappointed in your results.
So same or similar audiences? Let me give you a couple of real life examples of people within Grow Launch Sell. I have a pediatric dietician in the In Grow Launch Sell [00:10:00] in, she’s actually in my accelerator group. She has teamed up with a sleep consultant, so she’s a pediatric dietician. She helps parents with children with fussy eating and some other things that I know very little about other than what I’ve learned from her.
And she teamed up with a sleep consultant who helps parents with children who don’t sleep. Perfect. They offer two very different things. They’re not in competition to each other, and they have exactly the same audiences. So the chances are that. There are going to be an overlap in that group. There are going to be some people who have children who don’t sleep and who don’t eat particularly well.
That’s a great collaboration and partnership. Another really good example is a lovely lady called Victoria Phillips, who is in the Grow Launch Sell program, and she started a podcast called. Mum means business. She wants to interview mums who are entrepreneurs, who own businesses and talk about the [00:11:00] Messy Middle.
It’s a great podcast. Please go and check it out. She’s, I’ve taken a listen and she’s awesome. And I have someone else in my community called Megan Tobler who has a community for mums in business, and she also has a podcast where she interviews other business owners and talks about their business journey.
Her community is predominantly for mums, and she went on Victoria’s podcast. This is a great collaboration because you’ve got two people who both serve a similar audience, but with different things. So you’ve got Victoria starting her podcast, and you’ve got Meghan who has a community. So both of them can benefit from collaborating and doing something together because.
Megan can go, I’ve been on this podcast over here, and if obviously you’re a mum, which her audience are, then you might wanna go and listen to it and Victoria can go. I interviewed this this lady who has a community for mums. If you’re interested in joining community, go and check it out. [00:12:00] These are great collaborations.
So a couple of things to note on this. Like I said, it needs to be a win-win for you and them. It has to be something that benefits both of you. So don’t go into it with the mindset of, right, I just wanna get on in front of other people’s audiences. It very much has to be a, we can serve each other. You can do things like go live on each other’s social media.
You could do things like email swaps. You could do things like a joint masterclass or go on each other’s podcasts or blogs or videos or whatever it might be. But what can you both do for each other? And you don’t necessarily have to do this the same thing. So for instance, you don’t necessarily have to both do an email swap where someone can send an email and someone could do a session in someone’s group.
How can you help and serve each other? So collaborations and partnerships are a really great way to start to build your audience. Also, remember, and I’m gonna keep saying it on all of these examples, you need to be offering some kind of lead magnet or a reason for them to get on your email list. ’cause [00:13:00] yes, we want them to know about us and great follow us on social.
But what I really want more than anything. You to be on my email list. Okay. Number two, summits. Now, as I said at the beginning of the podcast, these aren’t quick, easy solutions. This isn’t like do one thing and you’re gonna get loads of people on your email list. These do take work, but they pay in dividends with the numbers you can get on.
Summits are great. You can do your own or you can be a guest on someone else’s summit. The one thing I would say on guesting on someone else’s summit is unless you know them and you know the summit, you don’t know how good it’s gonna be and therefore how good your results are going to be. My rule of thumb with this would be basically I say yes unless.
It’s really not my audience. Or the other thing I have to say, I have real issue with, and this was definitely something that I made sure was good in my own summit, was I don’t like it when they’re like, you need to do [00:14:00] this, this, this, this, this. You need to basically do all the promotion ’cause this is how it works.
And they do nothing. Or they have no audience themselves. It’s like, no, I wanna see you putting in as much, if not more effort than I’m gonna put in. So the way the summit works is they bring together a group of experts with a common goal. So that’s the best way that you can do it. It needs to be as kind of specific and as niche as possible.
So you could do a summit around growing your podcast, and it’s aimed at podcasters who have started a podcast and want to grow to the next level. So keep it as niche and specific as possible and make sure that all the speakers have the right audience. Like I said, that’s roughly how a summit works. And then they tend to basically record.
Sometimes it’s live, sometimes it’s prerecorded, sometimes it’s all given out at the same time. Sometimes it’s filtered out. I mean, there are various different ways to do summits. If you want to know more about summits, then I’ve done an episode with Krista Miller and she’s amazing is the Summit Queen. Go check her out.
But the way that the [00:15:00] summit works and the reason that it’s good is everybody who’s part of the summit shares it to their audience and therefore. They’re reaching way more people than if you were just doing a webinar or a masterclass on your own. You are reaching all these other audiences, and obviously if you are the summit host, you are getting all of the opt-ins.
So even though running a summit is a ton of work, and believe me, I did one last year and it is a ton of work. I got all those opt-ins, so I ended up adding over a thousand people to my email list that weren’t on it from other people’s audiences, which is awesome in a short space of time to add a thousand people.
Again, the key thing here is that we have a lead magnet that we offer, and that’s how people get on our list. Unless you’re the summit host, when you are having people, everyone get on your list as a summit guest. You will do a training or do an interview or something and you will offer a freebie in order [00:16:00] for them to further develop whatever you talked about, but also to get them on your list.
So only the people who watch your session would actually opt into your email. So that’s why I said some summits can be great because they’re big and lots of people are watching and some summits are not great and you don’t get many people opting in. But unfortunately, we don’t always know beforehand, which is the case.
Okay. Third and final one that you can do, and it’s not one that I have ever personally done, but it’s something that I have been involved with and this is a bundle. Now go and check out Lizzie Goddard. She’s the queen of creating bundles and things like this, and I have done something of hers where I recently took part in one of her bundles and I added over a thousand people to my list.
Lizzie is excellent at this, and Lizzie has a big list and attracts good people to her bundles. And again, that is kind of the metric for success, that if, if you have a tiny list and you’re speaking to people [00:17:00] with tiny lists, then you are not obviously gonna have thousands join your list. But again, you’re still gonna add them quicker than if you were just doing a lead magnet.
The way a bundle works, which is what I really love about them. But like I said, I’ve not personally done them. I’ve only ever been on the receiving end of them, as in, as a contributor, is that whereas with the summit, you provide the content and if they like it, they opt in to get your lead magnet.
With a bundle they’re basically, you are giving away something that you would normally charge for. Whether the person creating the bundle charges for the bundle or not, that’s kind of up to them. So it can be a free thing or it can be a paid thing, a low cost paid thing. So let’s take for instance, you might have, you might pay 49 pounds dollars for a bundle where the value is up to $2,000.
So. There’s always a really good reason why people are not want to opt into it. But basically what happens [00:18:00] is you opt in and you get given a list of free courses. So I submitted something that would normally be 97 pounds, and that was given to free because I was part of this bundle. So you opt in as the person that is purchasing the bundle or the the person that’s opting into the bundle, and you get a massive list of, do you want this course?
It should be this cost. It’s. Free. Do you want this course? It should be this cost. It’s free, like, and you have all these options, but what you have to do as the person who’s receiving the bundle or buying the bundle is you have to individually opt in to the various different courses that you want. Now.
This is really good for the contributor for the person who is taking part IE me. It’s really good for me ’cause it means if you want my stuff, you have to get on my list. There’s no, you can’t watch it and not opt in. The only way they can access it because it tends to get done between through checkouts [00:19:00] with like a hundred percent off code.
So in order to get my course or my thing that I’m offering, they have to get on my email list, which is a really good thing, hence why I ended up getting about a thousand people when I took part in Lizzie’s. And obviously the better the thing that you give and the more in line with the whole theme of the bundle.
Again, there should be, you know, a common goal for the audience for this bundle. The better. So the more likely you are to get people opt in. So in terms of between summits and bundles, you’re more likely to get people opt in on bundles than you are on summit. There’s a couple of points to note here. First off, you are giving away stuff for free.
Sometimes you have to pay to be part of the bundle depending on the person doing it. I didn’t pay for the last one, but I did have to have an email list over a certain size. So sometimes there’s stipulations. Like I said, it could be the size of your email list. It could be that you’ve gotta pay to be part of that bundle.
The thing you are giving away as a [00:20:00] contributor has to be good because if it’s not good, no one’s gonna opt into it. They’re not going to want it. Like I said, they opt straight into your system so you get them, which is great. And then there’s also normally a time limit. So the bundle host will say, you only have four days, seven days, whatever it is, to actually opt in and get the thing.
So it’s not like someone can sign up for the bundle today and two years later. Decide to download your course. Now, this is a good and bad thing. This is good because it makes people make a decision. There’s a reason why we have deadlines on things, because we need pay people to make that decision as quickly as possible.
It’s not good because people then basically just opt in to loads of stuff, right? So if you’ve basically got a big long list of courses that you could possibly want, like have access to for free, that you should pay for, some people will literally just like sweep up all those courses and they will opt into everything to get [00:21:00] everything for free and be like, brilliant.
Got it. Whether they want it or not, which means a couple of things. One. The opt-outs could be quite high. After the bundle, you could get people who are just opting in to get your free thing and then they are unsubscribing from your list and not to be seen again. So you will find, and I have found on the few different bundles I’ve been involved with that for the massive spike of people opting in, I get a bit of a chunk opting out not long after because they’re just getting the freebie.
There is that, and the other thing to note is those people are opting into lots of different people’s email lists all at once. The overwhelm for them potentially is big. One of the things I did last time is I actually sent a video. I recorded a very authentic, hair not done video, and I sent it to the people that just joined from that particular [00:22:00] bundle and said, I just wanna introduce myself if we haven’t had a conversation, if you’ve never seen me before.
And I tried to help deepen that connection with them, because like I said, it can feel very passive from their point of view. The good thing about all of these things, and the reason why I I’ve specifically chose to talk about these three methods is there is something really good about the know, like, trust factor when you are being put in front of someone else’s audience from them.
I would never put someone in front of my audience that I didn’t think was great. Obviously I was just, I was just about to say, obviously the podcast is different. No, that’s not the case. But I would never collaborate. I would never do have someone on my summit that I didn’t think was brilliant and I would never, if I was creating my own bundle, I would never put people in it that I didn’t love and think they were awesome.
And I certainly don’t affiliate for people who I don’t think are amazing ’cause I’m really strict about who I affiliate for. [00:23:00] So what happens is the know, like, and trust factor skips lots of steps when you put someone in front of your audience, so when I say to you guys, if you are on my email list and I’m like, this thing is brilliant, you know that I mean it, and therefore you, I’ve helped fast forward the know, like, and trust factor for that other person because.
You guys trust and hopefully know and like me, and therefore if I’m saying so-and-so’s brilliant, that should help accelerate that. All three of these should do that. Now, like I said, it will depend on the quality of the people you’re collaborating with. The quality of the summit, you’re taking part in the quality of the bundle that you’re doing.
And therefore, I always look to work with people who give a damn about their audience as much as I do. And I have had people just email me and go, how much would you charge me to send an email to your list? And I’ve gone, I won’t, I’m not doing it. Thank you though. But when you get these right, they can be game changing.[00:24:00]
When you can team up with someone who is got a nice audience that trusts them. It doesn’t even have to be a massive audience. You know what was super interesting, just on another side note, I keep doing side notes, was when I did my summit, obviously we gave everybody an affiliate link and I was able to track the activity from that affiliate link.
And what was so interesting was there were certain people who had quite small audiences, but got much better conversions and much more clicks than some of the people with big, massive audiences. So it’s not always about the audience size. If the audience is loyal and wonderful, then you are gonna get much more interaction.
But I know I have worked with people who I can help scale their income and not their audience. Okay. I know I can do that. We can make tweaks, we can improve their launches, however. In order to really grow, you do need to grow your audience and any effort and time that you spend on [00:25:00] audience growth will pay you back in dividends.
And this needs to be strategic. This isn’t a passive thing. This isn’t a, I put a lead magnet out once every six months and that’s enough. This needs to be really strategic. This needs to be, okay, who can I collaborate with? Who can I have a partnership with? Shall I do my own summit? Can I connect with other people that do summits?
Can I ask to be on someone’s summit? Can I be part of someone’s bundle? Who does bundles? How do I keep an eye out for them? Can I create my own bundle? It really needs to be strategic. If you want to grow this audience, which I highly recommend, that is an area focus that you should constantly looking at, then try one or all of these three things.
I really hope this has been helpful. Like I said, I just picked three that I thought were really good in terms of the acceleration of getting people on your list. I’d love to know if you’ve tried any of these. Please do let me know. Also, as I said, the only way that this podcast grows is by sharing and by you guys saying [00:26:00] nice things about it and giving me reviews.
So if you are happy to do that, I would appreciate it so very much. I’ll be back next week with an interview. Until then, have a wonderful week.
