This episode of the podcast is all about why you need an email list for your business. I talk you through the 5 main reasons why they are so important.
KEY TAKEAWAYS COVERED IN THE PODCAST
· The first reason you need an email list is to connect with your audience.
· Email marketing is another route to your customers that you don’t want to miss.
· When you email your audience, it feels very personal.
· Email marketing is a two-way connection – your audience can reply to you and connect.
· You do not own your social media followings – so we can’t rely on them.
· Social media platforms are constantly changing in terms of the amount of people seeing our posts, so we need to have a backup.
· Email marketing can drive traffic to your website which helps your ranking on google.
· If people are being driven to your website, they are looking at your stuff and finding out more.
· You can encourage your audience to click links via email to take them back to your website.
· Denise Duffield-Thomas – her sales are only ever around 1% of her email list. So her objective is to increase her list – the bigger her list, the more sales.
· When someone joins your email list, you can really nurture them – giving them value, letting them get to know you better and build that trust.
· There is more chance of your audience seeing your content if they are on your email list, as well as following on social media.
· Email marketing allows you to tag your customers so you can build a profile of what they have previously bought, opted into or engaged with.
· Tags are a great way to segment your audience which you can’t do on social media.
· People like to know you know a bit about them – more tailored content.
· Different email systems differ in cost and ability.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…
Do not put all your eggs in one basket! Having an email list is a great way to be able to market to and connect with your audience. We cannot just rely on social media for this.
HIGHLIGHTS YOU SIMPLY CAN’T MISS
· Reflecting on my ‘build my list’ course – 01:55
· Connecting with your audience – 06:21
· You can’t rely only on social media – 09:03
· Email can increase your web traffic – 12:03
· Email marketing = more sales – 13:24
· Segmenting your audience – 17:30