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Are you giving away too much free content and how to know what content to do at what level?

In today’s episode of the podcast I talk all about the different levels of content you can offer to your audience and if you could be giving away too much for free!

 

KEY TAKEAWAYS COVERED IN THE PODCAST
  • You should be showing up on social media but also creating some consistent content such as a YouTube Video, Podcast, Blog or Live Video. This is your opportunity to show people you know what you are talking about.
  • The whole point of putting content out, is to lead to something you sell.
  • The bottom of your triangle is free content – no need to register, sign up, opt in etc – could be podcast, blog, social media.
  • The next layer of the triangle is your gated content – someone has to take a step in order to get – this could be your lead magnets that people have to give their email in order to download.
  • The top layer is your paid content – any services you sell.
  • Be confident and understand what you are offering at each point. There has to be a benefit to your customers at each level.
  • Your free content may help solve a few things but won’t take your customers to where they want to be.
  • Gated content is more helpful and takes them one step further.
  • Paid content gives those transformations and your customers get a lot more of you.
  • Even if you’re not ready to sell yet, you need to have an idea of what your product/service is going to look like so you can then create content to point towards this.
  • You have to give people a good reason to join your email list or Facebook Group.
  • Sometimes, your content doesn’t actually have to be content. You can simply give people a space to connect and have conversations.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

 

Give the what and the why for free but not the how!

 

HIGHLIGHTS YOU SIMPLY CAN’T MISS

 

  • Creating consistent content 01:48
  • Explaining the triangle 10:15
  • How much content is too much content? 13:36
  • Selling your paid product/service 20:41
  • Content ideas 26:14

 

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

 

Which content is best for you – podcast episode

Facebook Groups – podcast episode

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