In this episode we explore the inspiring journey of Georgia Williams, the professional singer and content creator who rose to fame on the BBC’s The Voice. Georgia shares her experiences of overcoming public scrutiny and severe online trolling, her tools for building resilience and how she has built an awesome career.
We get into strategies for balancing professionalism and personality on social media, including the benefits of content batching and leveraging of personal passions.
In my opinion there are some real insights for anyone looking to build confidence and create authentic, engaging content online.
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Transcript
Teresa:
If you’re a personal brand, then you know the importance of putting yourself out there on social media. But one of the things I think lots of people get nervous about is what people are going to say about us and what if people say something mean. Well, today on the podcast, I interviewed the amazing Georgia Williams.
Georgia’s career started off as a singer and that included going on The Voice and getting mentored by Tom Jones. But unfortunately, while she was taking part in that process, She received a backlash on social media, including getting death threats. Not only did Georgia come through that experience, but she now uses it to help her help others become confident on social media and show up exactly as they are.
In this episode, she shares with us how we can use our own passions and things that we love about ourselves to show up. She also helps us get out of that rut of wanting to create some social media and never quite getting around [00:01:00] to it. So if you are not feeling the love for social media at the moment, Or you just need a bit of a confidence boost and a bit of motivation on a Monday morning, then this is the episode for you.
Welcome to the Your Dream Business Podcast. I’m your host, Therese Heath Waring, an international bestselling author, award winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life that you’re in.
Each episode, I’ll share with you easy, actionable, and insightful strategies to grow your online business. Plus, we’ll be diving into some mindset, tools and strategies that keep you focused, motivated, and are going to stop you from getting in your own way. So if you’re a course creator, a membership owner or coach, you are in the right place. Let’s get started.
Hello, and welcome back to another episode [00:02:00] of the Your Dream Business podcast. I am your host, as always, Teresa Heath Wareing. We all know that a crucial part of marketing our businesses is social media. And I don’t mind admitting that I have lost the love a little bit for it recently, and I’m struggling just a tiny bit.
So it’s perfect timing that this week’s episode is an interview with the awesome Georgia Williams, and we are talking all about social media. We talk about confidence on social media. And Georgia shares a story about how when she was on a national TV program, that she got a really awful backlash on social media, including things like death threats.
And I think as business owners, we often fear putting ourselves out there because of what people will say. And the truth is that will probably, luckily never happen to most of us listening to this, but it did happen to G. And [00:03:00] she now uses getting through that as part of her driver to help people with confidence on social media and put themselves out there and do it in a confident way.
But also I pick her brain about how do I fall back in love with social media or how do I get myself out of the rut of actually posting because I’d fallen out of this rut and it wasn’t that there’s no short of content because most of us know we have loads of content, but sometimes we just feel like I don’t even know where to start or I can’t be bothered or whatever it is.
So, G actually takes me through kind of her thoughts in terms of getting started, getting that love back, feeling some motivation, which I think all of us feel like this at some point. So this is going to be really helpful, even if you’re not in this position at the moment and you are flying with your social media.
I think this is a really helpful thing to listen to. But like I said, the story of G being on this national TV program as a singer and what she went through is. [00:04:00] Really, really, it’s a great story. And I took a whole lot away from it. So Georgia Williams is an award nominated content creator with over a decade of experience in social media marketing and Canva design.
She’s also now a Canvassador. I don’t think I’ve said that right for Canva. She’s the host of Content T with G, her popular global podcast, where she delivers a unique blend of creativity, social media content, and Northern charm, inspiring listeners worldwide to embrace their own authenticity and stand out through content creation.
Not only is Georgia a full time content creator, she also performs regularly as a professional singer and has been featured in the Mirror, the Daily Mail, the BBC, and others. As a singer, she has entertained crowds up to 7, 000 people, solidifying her status as an international performer. With a unique blend of marketing knowledge and stage performance, Georgia is on a mission to help business owners create social media content with more joy, show up exactly as they are, both off [00:05:00] and online.
You are going to love this episode. I love G. If you need a bit of Monday morning waking up, then this is going to give you just what you need. Here’s the awesome G. Welcome to the podcast, the lovely G.
Georgia:
Yey. Hello. Hello.
Teresa:
I am so excited to have you here. This is, you are podcast interview number four of seven. And I feel like I couldn’t have had it more perfectly timed with you in the middle to kind of, reinvigorate me, wake me up and go for the afternoon. I realized that obviously I call you G because that’s what you want to be.
That’s what you go by, but your name is Georgia. So maybe I should say that so that if people do try and find you, they can find Georgia Williams. Sorry, but obviously I call you G. Not just me personally. That’s not like a thing, just that I, just a special name that I have for it. That is what people call it.
I mean, this is [00:06:00] such a great, you know, great intro to a podcast. Like, honestly, I am so professional. So I have just scrapped The way I’m doing intros to interviews. So normally I would start with the question, tell me how you got to do the thing you do today. And I’m scrapping that and I’m going straight in with the content.
However, you have such a cool backstory that like, This is all I want to talk about, and I know people will want to hear about it. So tell us what you used to do, and then tell us what you do now.
Georgia:
So I used to work in social media for a marketing agency, employed, also being a singer, also being a blogger, like a cat who has nine lives, did a bit of everything, basically a creative person.
It’s probably the easiest way to sum up all my past lives, I would say.
Teresa:
Love it. And it wasn’t just Like, one of the things that we want to talk about because one of the things that you share on social media and helping [00:07:00] people with content and show up on social media is the whole confidence and if you were to go and look at G’s social media, so if you were to find Ray of Social, you will see someone who on the surface has bags of confidence, like no end of confidence.
And I have no doubt that you would look at it as the listener and go, well, it’s all right for G because she has all the confidence in the world. Was it always that way, G?
Georgia:
Absolutely not. It’s weird now to see like this present G because when I think about past G, speaking of myself in the past tense there.
Teresa:
I love it.
Georgia:
I’m kind of a completely different person and I would, I wouldn’t have ever had the audacity to speak to somebody like yourself or even come on a podcast, like at all, let alone have my own podcast. Like that just wasn’t in the mix. Yes, I’ve been a singer, [00:08:00] but I wasn’t actually a public singer for quite a lot of my life. Even though I’ve grown up as a musical family, it took me a long time, a lot of self work, a lot of therapy, a lot of other good stuff in the background, to be able to be that front face of my brand. And it blows my own mind, never mind people who look at my social because I think, how are you the same person?
Are you sure? Because that just, I wouldn’t have ever done anything like this.
Teresa:
So you said that you weren’t a front facing. One of the things that we’re going to talk about and we’re bringing up is the fact that you went on a BBC TV program called The Voice, which if you’re in other countries, I’m fairly confident they have The Voice in other countries, they do definitely have it in the States.
So that wasn’t just showing up a bit, that was literally putting yourself on primetime TV, like, so at this point, when you said you weren’t front facing singer, had you become a front facing singer by that point when you put yourself on The Voice, or was [00:09:00] that part of getting out there?
Georgia:
I’ve kind of done a lot of studio work under another alias, and it wasn’t, I wasn’t the face of that.
I was doing a lot of dance music under a completely different name, didn’t have my face anywhere. And I’d always grown up singing in church. So whilst I was in the public, like it was like a church public, it wasn’t prime time or it wasn’t out there on social. It was just kind of in my comfort zone, really.
Teresa:
What made you sign up for The Voice?
Georgia:
The real reason, it’s because my sister actually signed up to it and I found out and I was like wait a minute, I’m the singer in the family, like, why are you getting on it?
Teresa:
I love that. Nothing like sibling rivalry.
Georgia:
Really much. I thought, what if she goes on this programme and gets further and I sit there on my sofa watching it every week thinking, why didn’t I apply for that because I’m the singer of the family.
So she applied for it [00:10:00] and I applied for it in secret and didn’t tell her and then I just kept getting through, she didn’t get through and it was very awkward. But that’s why I applied, just a bit of sibling rivalry basically.
Teresa:
That is hilarious. So not only did you apply, not only did you get on the actual show, but you got picked by the one and only Tom Jones.
Georgia:
Indeed.
Teresa:
How was that?
Georgia:
I actually didn’t know he turned. I was completely just in the experience on stage looking at the crowd. The crowd’s about 300 people in the audience at that time. That was the biggest audience I’ve ever sung to in that, in that audition.
Teresa:
You must have been absolutely petrified.
Georgia:
Yeah. Pretty much. I mean, yeah, I was quite scared. Couldn’t really breathe. Didn’t really know what was going on. I just thought, let’s get on the stage. Let’s maybe get off, you know, live. And I was just in the element. The audience was reacting to the way that I was singing and I didn’t realize that anybody had turned and he turned [00:11:00] right at the last split second.
So I thought I was just going home. And then when I looked up, he was looking at me and I was kind of like, I don’t know what happens now.
Teresa:
It’s Tom Jones.
So what was that like to be mentored by someone like Tom Jones?
Georgia:
Do you know, I always say that he reminds me of Aslan. Do you remember the Lion, the Witch and the Wardrobe, Aslan? Yes. He just has this presence about him that you can’t, help, but he’s just immersed in it. He has, and then maybe that’s the star quality that people talk about, but when he is with you in that room, it’s not a, I’m so scared, you know, he’s Aslan.
You’re just like, oh my gosh, I just want to know everything about him. I want to hear his, his voice. And when he sings, it’s like Aslan commanded that room. If anyone’s ever seen me like in The Witch in the Wardrobe, you need to go watch it because it has that star quality, but The moment that he sang, he sang a Ray Charles song.
That’s my favorite singer. [00:12:00] And that’s someone that he worked with when Ray Charles was alive. And he sang a song. And I remember just being mesmerized and kind of thinking, like, what is going on in my life right now? You know, this is incredible. So it was amazing to be able to work with somebody like that.
And yeah, just an experience I’ll always, always remember.
Teresa:
I’ve read the book, and I’ve talked about it before on the podcast, and I know I’ve definitely talked about it with you, The Gap in the Game. And I, I can’t remember what I was watching. Like, I was watching some competition type program, which sounds very odd, because I wouldn’t really watch that sort of thing.
Anyway, I think I was watching something, maybe I was watching the Olympics, I have no idea. But basically, I was talking to my husband about the fact of like, You get through all these rounds, right, and then you end up being the last one of two people, let’s say, and you don’t win the thing. And that point, you should be so in the game because you have got through [00:13:00] every round to get to that point.
So to even get on TV, how many rounds did you have to go through?
Georgia:
I lost count. It was that many. I think it was about a year worth of auditioning, backstage bits and pieces. Yeah, it was, it was a long time before it was shown on television.
Teresa:
And what happens is when people then don’t win, or they get voted out in whatever round, the gap must feel humongous.
However, like to reframe that to go, no, you look out of all the people that applied, out of the tens of thousands that applied. You got into the last x amount of people, but how, how was that? How was all of it really? Because I know you and I have touched on briefly the fact of like, there’s, you know, an element of fame involved in that, and then obviously you get voted off, and then like, Just touch on what that was like.
Georgia:
It had some incredible highs but then [00:14:00] some really dark lows and some places that I went to that I was not prepared for. The show, they do have psychologists and they have people on board to kind of help me through that process and they are there every step of the way to make sure you’re not going to lose it, you know.
But the public The way the public are, it’s just mad! It’s crazy how, how strangers can have such an opinion of you and that can really shake you to your core because When you are, so obviously it was on all on Twitter back then and when the episodes came out there was the battle episode which is where you are paired with somebody and you battle against each other to go through to the next round and the person that I was paired with had had like four chair turns, you know, she had a really great story, she was a great person, she had great public support and During the filming process, they, they ask you, obviously backstage, in the VT [00:15:00] section, they ask you questions on repeat because they’re trying to just get an answer out of you.
They want that, that good TV. So they’ll say things like, you know, how do you feel about the competition? And then they’ll rephrase it saying, you know, but it’s a competition. So how are you feeling about the battle to try and get you to say something juicy? Fortunately, I was at that point where I was thinking like, this is so frustrating.
It’s a battle. Of course, I want to win. And which part did they show on the TV? The bit where I went, of course, it’s a battle. I want to win. Yeah. opened up that public backlash of people saying, Oh, she thinks she’s a, you know, she thinks she’s going to win. And then when I did win, that wasn’t great because they were like, Oh, she thinks she isn’t.
You know, I had death threats. I had people offering, threatening to pour acid all over my face, like threatening to come and find my family, my house. It was, it went from being, I’m the villain to like, actually, I am seriously in danger here. And it wasn’t. you know, it wasn’t good. [00:16:00] So when I say dark places, that’s the kind of thing.
And it, it can shake who you are because you start questioning, like, am I a bad person? Should I have said, it’s a battle I want to win? You know, should I be determined to win this, win this competition? Like, and then you kind of back and forth in your own mind, thinking all these things. And it takes a very strong person, which at the time, you know, I wasn’t, I wasn’t as strong as I am now to be able to go through something like that.
Teresa:
That is something that. in, you know, fortunately, not for you, but fortunately, a ton of people will not have to experience that. And I think. When it comes to social media, that’s what people think is going to happen. And, and first off, I guess I want to say, you know, the average business owner does not get that kind of backlash.
But secondly, you did and you got through it. How did you get through it?
Georgia:
A bit of therapy, a lot of support from the show. There, [00:17:00] there was times when, you know, my phone was kind of, all the notifications were blown up and I had production staff just say, just give me a phone for now. And I always remember one of the teams saying to me, look at the floor, what can you see?
And so I was like, the power pit, my feet, and they said, that is what’s real focus on what is real. My gosh, I’m gonna try and not get emotional. So I really focused on that and sometimes in my life since when I’m spiraling or I feel like a little bit out of control, I will look at the ground and my feet and say that is what’s real.
You are here in this moment and that has really helped me just kind of get through it and at the time that’s all I could focus on because everything else I was thinking is it real? Is it not real? Who am I? Am I real? And it. it wasn’t any stability but my feet in front of me and the ground in front of me, you know, was stable.
So I would say there’s tactics, there’s things that’s helped me get through it, obviously a loving family and being able to do something that I enjoyed which was singing, you know, [00:18:00] afterwards I went into a four year career pretty much of singing full time and I was able to get through it but a lot of resilience and a lot of journaling, a lot of therapy and the usual, I guess, the need to help me get through that.
Teresa:
But if you hadn’t of, like, you know, you got mentored by Tom Jones, you were on a TV program, you then spent four years doing what you loved because you showed up. betted on yourself, did what you needed to do, and had the confidence to do it. And the, I guess, the perfect match, or the irony, I don’t know which one it is, and whether it was actually worked out this way or not, that now you help other people do that as part of your business, must feel really good.
Georgia:
Yeah, I think that I used to try and think to myself, like, if you’re not showing up, but if you’re not who you are, if you’re not out there, like nobody [00:19:00] knows, and you’ve got so much to say, you know, and you can help other people without even realizing. That was where I wanted to start something, you know, and help other people.
And that’s become a passion of mine is to take exactly who you are and show up and not care about what those keyboard warriors say and not care about what people think about you, because if you are you, and that is true, there is somebody out there that will identify with that and will love that, but for that, you know, without you having to change.
Teresa:
Yeah. And I think that’s right. Like for as many people that would say absolutely heinous stuff and I have to question anybody’s life that are going to do that online like every time I see anything that is like I haven’t had to, I’ve had like a couple of things that have been not nice but not heinous by any stretch of imagination but like you know, someone once replied to a, it’s a, to a Facebook ad.
It was, it was actually not meant to be targeting males. And not that I only ever target females, I [00:20:00] don’t, but this particular thing was much more relevant to females. I, and for somehow, it got in front of men, which obviously was some kind of meta issue, but basically on guy, but get back on the street where you belong.
Wait, which fellow is like, what the hell? Delete. Right. And that’s as much time and effort as I gave that person other than now to tell it as a story and laugh about it. But like, you know, for as many people. that are willing to do something like that. And like I said, there is something very sad going on in their lives if that’s what they’re doing.
Because I don’t know about you, but the last time I went out and trolled someone online was ages ago. No, I’m joking. I’ve never done it, right? Because I have much better things to do. Yeah, no, I have much better things to do with my time than to troll people online. But like, actually for that one person, there’s probably 10 people that are like, oh, thank God.
They’re showing up and doing that thing. And thank God there is someone like me or, you know, showing up. So let’s talk about taking that confidence into social media [00:21:00] then and what you help people with now in terms of showing up and not being afraid. Because we all think, what happened to you, we all think that’s going to happen.
And the truth is, I don’t know anybody else that has ever gone through something like that. even like some of the biggest and best business people that I know out there who have huge profiles have not gone through anything like you did. So what can we do if we are not feeling confident and we don’t have a team of therapists on arm to help us?
Like what can we do to show up on social media with confidence?
Georgia:
So the first thing that I tell my clients or ask my clients is what do you like about yourself? And if that’s like I have a great wardrobe or something random. Let’s use that because you start with what you like about yourself. You already like that.
We’re already off to a good start and we can build upon that and you know when a person says There’s nothing that I like about myself, which sometimes people do say that. I will challenge that. I will challenge it though [00:22:00] because often that is a bigger problem isn’t it? It’s not a social media problem then it’s a do you love yourself and how can we work towards that kind of problem.
So if that is the case, you know, maybe social media confidence isn’t the right thing to focus on right now. Maybe it is the inner work and maybe it’s the other things we have to do first, which obviously I’m not a specialist in but know loads of people who can help with that. But it’s more about what do you like about yourself and how can you use that in your content So if they say like, I really like cooking, it’s a passion of mine, but nothing I do is about cooking.
I will say, go and film yourself cooking and then do a voiceover using your knowledge, you know, that and whatever your product is or your services and intertwine those because you already like doing that. So it’s easier for you. Why are you trying to be a version of somebody else that you think is successful?
Why are you trying to be yellow and dancing and singing like thing, if that’s not you? It’s not gonna work. Yeah. You have to find what that [00:23:00] genuine passion is of yours and what you like and start with that.
Teresa:
Okay. So, not that you knew I was gonna do this, but, but she’s scared now. . So I have been struggling with my social media for some time.
Mm-Hmm. . I’ve been going through a love hate relationship with it. Mainly hate at the moment. But anyway, so one of the things that I like about myself is I think I’m funny. Right, now this might be deluded, but you’re not though really, right? And I think I have a real personality and I like to laugh a lot and like I love telling a story, particularly a funny story.
However, I don’t want to come across online as silly or frivolous or, frivolous is the wrong word, but you know what I mean, like daft. I don’t want to come across as daft. Like how, how can you get that in? Like how do I show my personality without [00:24:00] worrying that people are going to think I’m an idiot?
Maybe I just am an idiot.
Georgia:
Okay, so I think this is like a larger thing we have to work out. Okay, is this a therapy session though, not social media? I don’t know whether it’s a you should just do this and then it’s solved kind of answer because I think why are you afraid to come across as daft if that’s what you naturally are or if that’s your sense of humor?
Teresa:
I think because There’s another part of me as well that is like feels contradictory in the sense of my, I’m smart. Right. And when it comes to this stuff and the online business world and the funnels and the webinars and the emails and the sales and that, that I am like, that’s my zone of genius. And also like one of my key values is like credibility as well because you know I have a degree in marketing, I’ve spent years in marketing, like so there’s this kind of thing that almost [00:25:00] is in contrast with it, like that I want to be seen as credible and smart and authoritative that I know what I’m talking about and, and I charge a lot of money.
Like, so, you know, there’s all of that that is one side and is being funny contradicting it. Now, I think on stories, I definitely am very much myself in the podcast as already I’m very much myself, but like, that I’ve had some funny, like, thoughts in my head of funny things. And in fact, in the past, I’ve said funny things to people and they’ve gone and done them in their content, right?
And they have really blown up, right? It’s been brilliant. And I’m like, I should have just done it because it was my freaking idea. But like, yeah, it’s, I think it’s that kind of contradiction of, Can I be one without and be the other still?
Georgia:
Okay, so could you view it as if you are, you’re obviously a parent, so how a parent is, they, there is a line, [00:26:00] isn’t there, where they’re like, I’m your friend and your mom, you know, and you better go inside your room. And maybe that’s where the divide is so that you can still have content that is the fun mom, the friend, you know, the one that wants to like play around. I mean, mine’s only eight, so we’re obviously still playing about. You might not be for that stage, but.
Teresa:
No, mine’s way too cool for that.
Georgia:
Yes. But you know, the friendly mom that wants to go shopping or do the cool stuff. Yeah. Then Also, you’re going to give advice as, yeah, but I’m actually your mom and I know my stuff and I want to teach you this. And maybe there is a divide in that sense as to, you can still have both, but it’s different types of content.
So if you were to have the more educational value driven content, you are the serious parent. But then if you just want to talk about your messaging, you’re the fun parent, you know, and you can do it in that way. And it could also be different channels. So you could have the [00:27:00] more fun kind of mean content, daft content on TikTok.
rather than more serious content on a place like TikTok or it could be for reels, you know, and I think it’s about the different formats that you have your sense of humor across rather than thinking it’s got to come across in every single post because it doesn’t.
Teresa:
Yeah, yeah, yeah, yeah, and I think, I think that’s maybe part of the stumbler because maybe I am showing my funny side on stories and I’m thinking I should show that on reel on, on posts and reels and maybe I don’t have to, maybe I just keep a funniness to, to stories and then the rest is normal. Okay, so the other picking my, your brain as you’re on here, which I feel very selfish doing, but then I think, well, it’s my podcast. So what if someone, I don’t know, I’ve got a friend who’s like it, not me, who is really in a rut, right? So one thing I think we’ve all got over, tell me if I’m wrong, is that, What, like, the lack of content [00:28:00] ideas.
I think we all understand now that we have no end of content, right? And especially someone like me who has a weekly podcast, who talks for a living, who has, like, just the conversations I have in a week are unbelievable with everyone that I coach. So, with the, with the, okay, I know there’s a ton of content, but I am in such a hole right now with it.
I do not know how to get myself out and get myself back into a routine with it, or a strategy with it, or a, like, What if someone, obviously that’s not me, that is a friend I’ve got that’s struggling. What if someone is feeling the same and what can they do about it? Like how can they dig themselves out of this black hole?
Because this often, and I see this a lot, this is often, and you must see this all the time, it’s just literally tipping that scale of let’s get started. What [00:29:00] do we need to do?
Georgia:
I think that depends on how you feel about it. Like why are you in this rut? Is it because you don’t like the design? Is it because it’s taking too much time?
Is it because you don’t have the time to the brain space to be able to create the content? Do you have the content set up but it’s just not quite right? I would ask like what, what is it? What stage are you at with the rut?
Teresa:
All of the above. I feel like I feel like, obviously I have a million things to say.
Part of me goes, oh, who cares, man? Like, honestly, bore off, right? There is a part of me that thinks that. There’s a part of me that thinks it needs to be so good that that paralyzes me. Like someone, I did a talk recently and someone has created some content for me, which is really kind of them. And it’s like literally sat on my desktop.
It’s a finished reel. It’s pretty cool. It’s me on stage. They put a few [00:30:00] graphics on that aren’t necessarily my thing, but like, they’re great. All I would need to do is post it. Like, and I haven’t, like, What, what is wrong with us, G?
Georgia:
I just get it posted. I just get it posted and then you can archive it if you really, really hate it later.
I think it’s just that case of just get it out there and stop overthinking it. Something that I often refer back to is, as a singer, I don’t really listen to the music that I have produced from years ago. I don’t, I don’t listen to it again because I pick fault with it and I think that Hound could have been better.
I could have ad libbed in a different way and You can always do that process forever and ever and ever. There are a million different ways to sing a song and yeah, I don’t listen to any of my music that’s from way back when. I just think it’s done. It’s out there. It’s connecting varieties. Great. You know, and it’s a job done.
And I think that as long as the content you’re putting out has the [00:31:00] purpose and the point and the strategy that helps your overall marketing strategy, it’s doing its job. I try and see it as a picture of the puzzle rather than the complete puzzle on its own. I think that we do put too much pressure on each individual piece of content, but it’s a page in a book, you know, it’s a line in a story, isn’t it?
It’s telling the overall message. So how can we analyze one sentence of a paragraph when it’s not complete on its own, is it? We need the paragraph to understand it.
Teresa:
And it’s funny, you know, because We consistently put out podcast posts that almost I have very little to do with and I never think twice about it, right?
It just goes, the video, I do the hook reel, that goes out, someone creates the caption from the hook reel, like, and I don’t give that to thoughts like, and this is why, and I wasn’t actually going to come on to this as a subject and we like, I’m really conscious of time, but this is why something like [00:32:00] batching for me is so good because when, and I’m really good at doing this with emails, right?
So I batch my emails all the time. I write emails like several at once and then that will go for the next week or two, whatever. Yeah. And I write, when I do sales emails, I batch them because it takes the emotion, the nervousness, the fear, the everything out of it. Because I’m just writing a lot of emails, right?
Then someone else goes and schedules them and actually I don’t even think about when they’re going out, but I’m just writing the emails and I, and I think that obviously these posts are going out for the podcast, but because it’s almost waiting on me to do something on the others, it’s like, okay, no, I’m just going to like, sit in it and just not do anything.
Whereas the batching thing is really helpful for that, isn’t it?
Georgia:
Yeah. Yeah, absolutely. I would probably say maybe think of yourself as the podcast. Like every time, you know, you come to put a bit of content out, what is the overall message you are? What is Teresa wanting to say [00:33:00] overall? So what can we create to go with that?
Like, like, you know, that a podcast needs to have a hook, needs to have a reel, needs to have a description, everything else view it as that rather than thinking this has to be the post that makes me vile, that brings me clients, you know, and if all those expectations, cause we’re putting too much on one single post then, aren’t we?
Yeah. It’s a process. And if you can batch, well, I’m batched and blessed over here, you know, on his wily pie.
Teresa:
Batch and blessed. That’s brilliant. How do you batch your content?
Georgia:
So I try and batch according to the four content topics that I use in my business, which are stories with a point, solving problems, selling something, saying you are an expert.
So all my content, my emails, my podcasts, my social media, it’s all created to those four topics. I will do it every month for the month ahead. Everything just gets done in a Asana board, it goes off, and so on and [00:34:00] so forth.
Teresa:
How long does it take you to do a month’s worth of content, and how often do you post?
Georgia:
So I post every day on Instagram, every day during the week, during LinkedIn, on LinkedIn, an email a week, podcast episode a week, sometimes on Facebook, sometimes on TikTok if I’m feeling fancy.
Teresa:
I’ve pushed it way too much.
Georgia:
Maybe too much. So, I think for me, Tik TikTok has been that place of experimentation, a place for my fun side, and it doesn’t have the solid strategy in place like everything else.
It’s something that I can dabble in and maybe show my creative, my Wilder side. You know, there’s things on this, trends on there that you’d probably go on and think like, who is this ? But I’m just having a play, you know, because I look at content all day. So it takes me about, probably say, half a day to brainstorm every post and every email and every content, and then it probably takes another day to film it all.
Date it [00:35:00] all. Yeah, so about two days a month for a month’s obviously worth.
Teresa:
But you know that is considerably less time than if you were to do it on the fly.
Georgia:
Oh yeah, absolutely. You can.
Teresa:
That’s when, yeah, like it’s a nightmare, whereas you do it. Content batching is so, so much easier and I’m really good at doing that with the podcast and with my emails just not on my social media. But then, yeah, I’m, I’m, I’m trying not to beat myself up and trying to be very kind to myself and saying, we’ll get there. Like we’ll come back to where it was. I think, you know, sometimes you need a rest and a change and all that sort of thing. So you have got some freebies that will help people with these things.
What are they, G?
Georgia:
If you want to find out how to be more confident and put that into your content, you can go to https://rayofsocial.com/thevoice and get a freebie for your reading pleasure. If you want to learn about how to batch and how I batch, you can go to https://rayofsocial.com/batch. And get your freebie.
Teresa:
Think I’m going to download that now. I obviously need some help. So we need to finish the story of where did you come in the voice and what happened?
Georgia:
So I got to the quarterfinals of team Tom. So I was team Tom’s final three. I got kicked out on the quarterfinals. I sang a Sam Smith song for all my things.
They made me do that. But yeah, that’s where I came and absolutely loved it. Would recommend it. to anybody. Obviously still a singer, still sing at the weekends, but obviously social media, my main passion.
Teresa:
And who was the winner the year you were in?
Georgia:
The year was Jermaine Jackman. He was team Will. Yeah.
Teresa:
Okay. Because Becky Hill won one of the years, didn’t she? And I love Becky Hill. I was like, please say it’s Becky Hill and you’re her friend. That would be amazing. But she is amazing. I love that. And I really love the voice. So I’m pretty much betting that I [00:37:00] watched you live, not knowing who you were. But that is so cool, G.
And there are so many cool things that you can take from that. I love the fact that we talked about It’s confidence isn’t something that you’ve just got that you had to build it and you did a massively scary thing. Just that a sibling rivalry, , we, there’s a, there’s a couple of people that I’ve worked with for a long time and we always joke about, you know, spite is a great motivator.
Like if someone, and I would totally with this, like if someone says you can’t do it, I go, you want a bet? And then I do it. So I love that and that basically. When it comes to creating content, the one question that you said, which I just thought was so awesome, was what do you like about yourself? And like, that is a really good place to start because often we start with looking at other people and going, oh, but they do it this way.
And like you said, if you go to G’s account, Ray of Social, you will see the very bright and beautiful [00:38:00] G singing and dancing and moving. And honestly, I would look at that and think, Not in a million years would I do that. However, that isn’t my forte. Like, that is totally G’s forte, which is brilliant. And then how you can use that in your content.
And then talking about, obviously, batching, coming up with ideas, and getting started, and just putting the flipping post out there, which, If I wasn’t so busy batching podcasts today, I would. So I might do it later. I’ll try it. G, thank you so much for being on the podcast. It’s been a pleasure to have you on.
Other than going and getting those freebies, where can they come and hang out and find you?
Georgia:
I live on Instagram. So you’ll find me there at Ray of Social on pretty much everything, but Instagram is where I am most active. So come and say hey.
Teresa:
Awesome. Thank you so much, G. It’s been a pleasure to have you on.
