Today’s episode of the podcast is an interview with Fara Rosenzweig who is head of content at ManyChat. We talk all about ManyChat as a chat marketing platform that allows business owners to create engaging, meaningful conversations with customers.
KEY TAKEAWAYS COVERED IN THE PODCAST
· ManyChat is a chat marketing automation platform – Using Facebook Messenger API to create an automated conversation.
· This gives you the technology to have seamless conversations via messenger with your audience.
· ManyChat also offers chat marketing through email and text.
· ManyChat allows you to set triggers and rules so you don’t bombard your audience.
· ManyChat can be a stand-alone email platform or integrate with your existing one.
· When you use ManyChat, you build the conversation into the platform so you can make the copy adhere to your brand.
· You can take the automated conversation to a human advisor.
· Automation is great for saving you time and help your audience get answers quicker.
· Automation also helps take your audience on a journey and allow them to instantly buy.
· The whole situation right now is exhausting – everyone is trying to fight to be seen and grow their business. This time is also an opportunity to pivot and try something new that you hadn’t thought of.
· You have to deliver value in order to stand out.
· Everyone offers something, what can you offer?
· Chat marketing is instant – people who want to buy are able to do it right there and then.
· You can also offer content within chat marketing to get more people to see it.
· People have to opt in to receive broadcast marketing messages via chat bots.
· If you are going to send broadcasts via chat bots, you need to check the fine print on Facebook – you cannot do certain things.
· As a solopreneur, you can’t do it all – there is software out there that can help you!
· ManyChat also offers a tool to respond to comments on Facebook for you.
· Think about how you want to communicate with your audience.
· You can still get your personality across via your messenger bot.
· It takes time to figure out and set up your messenger bot but it is so worth it!
· Messenger bots are another way to communicate with your audience to add to your tools.
· Set yourself up for success and outrank your competitors.
· Have the conversation where your target audience is.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…
As a solopreneur, you don’t have to do it all on your own! You can deliver better conversations and add value to your audience by using ManyChat.
HIGHLIGHTS YOU SIMPLY CAN’T MISS
· What is ManyChat? 05:22
· Email marketing with ManyChat 12:45
· How bots are used in automation 15:20
· The advantages of automated conversation 18:30
· Chat marketing in today’s social media world 23:51
· Chat marketing performance 31:02
· Your voice, but automated 40:32
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
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