In this episode of Your Dream Business Podcast, Teresa Heath-Wareing sits down with email marketing expert Jay Schwedelson for a deep dive into the tactics and tools that can supercharge your email marketing strategy.
From writing irresistible subject lines to knowing the best times to hit send, Jay shares actionable tips that can immediately boost your open and click-through rates. They also explore how AI is transforming email campaigns—from smarter automations to more effective personalization. Plus, you’ll learn why weekends might just be your secret email weapon.
Jay also gives an inside look at his innovative Guru Conference and how he’s revolutionizing the way we experience virtual summits—with humor, star power, and unforgettable value.
Whether you’re new to email marketing or looking to level up, this conversation is packed with expert insights you won’t want to miss.
KEY TAKEAWAYS COVERED IN THE PODCAST
- Subject lines are everything. Jay explains how great subject lines are the #1 way to increase open rates—and shares real-world examples that work.
- AI can make your emails smarter. From optimizing send times to refining content, AI tools are changing the way we approach email strategy.
- Don’t underestimate weekend sends. Contrary to common myths, emails sent on Saturdays and Sundays often perform better—especially with the right audience.
- Automation isn’t optional—it’s essential. Jay breaks down how automated email flows save time, re-engage cold leads, and drive long-term results.
- Your CTA buttons matter more than you think. Personalized and benefit-driven call-to-actions get more clicks. Jay shares what to say (and what to avoid).
- Email is still king—when done right. Relevancy, frequency, and personality are key to building lasting connections through your list.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.
Connect with Jay Schwedelson on Website, Linkedin, Instagram
Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa’s email list, Instagram, LinkedIn, or Facebook
Transcript
Teresa: We all know that we should be sending emails, but how do you maximize the emails that you’re actually sending? Should you be putting emojis in the subject line? What day is really good for getting people to open and read your emails? And how can you use AI to write your emails today I am interviewing.
The amazingly smart and super funny, Jay Shri, and he’s sharing all this one is not to be missed. Welcome to the Your Dream Business podcast. I’m your host, Teresa Heath, wearing an international bestselling author, award-winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast.
I am so excited to guide you on the journey of creating a business and life that you not. Perfectly aligns with you and the season of life that you are in. In each episode, I’ll share with you easy, actionable, and insightful strategies to grow your online business. Plus we’ll be diving into some mindset, tools and strategies that keep you [00:01:00] focused, motivated, and are going to stop you from getting in your own way.
So if you’re a course creator, membership owner, or coach, you are in the right place. Let’s get started. Hello and welcome back. To another episode of the Your Dream Business Podcast. As always, I’m your host who, Heath Waring. And this week I have a great, great guest for you. I am smiling even just doing this intro because I’ve just been watching the video ’cause you’ll know if you’ve listened to this podcast a while.
If you’re new, welcome. I’m super, super glad you are here. I. Record, obviously I batch record the interviews and when I go to do the intros, I sometimes have to just go back and flick through the video and go yeah, remind myself again about some of the things we said and just check my notes and genuinely just even see the beginning of this interview making me smile and laugh.
’cause I. Fricking love this guy. Today I’m [00:02:00] interviewing the Amazing Jayton. Now I don’t even think I’ve said it right this time. You will hear how I try and say it to him on the actual interview. He is well just fricking awesome for one, but two. An amazing marketer, right? Like, you know, that I geek out on, well, if you, if you’re new, I’m just sharing, I geek out on all marketing, all funnels, all online stuff like numbers, stats, facts.
Like, I love it. Like my brain goes into overdrive when it’s like, oh, that’s clever. Oh, that’s really cool marketing. I like what they did there. And Jay is like the best person to know about this stuff because he. Has got so much knowledge. He’s so smart. He’s very self-deprecating by the way, and you’ll see this, like he often will, you know, say things that makes it like he knows nothing.
He knows. So much stuff. So Jay is actually the founder of a few different things. [00:03:00] So he has an agency that helps people with marketing, a big agency. He’s also the founder of subject line.com, which basically if you need help coming up with a subject line, or sorry, I. Let me rephrase that. If you want to check your subject line, then basically you can put it in subject line.com and it’ll tell you whether it’s a good subject line or not.
And he is the founder of Guru Media, which basically is an events company and he does online events. So he does the guru conference, he did event testing, and he gets like. 30,000 people to these events. It’s insane, literally insane. And the online events are like no online event I have ever, ever been to or witnessed.
It’s wild. The stuff they did, like they had live Sky day divers answering questions at event testing, like it was crazy. He’s also very funny. And I just loved talking to him. I was actually on his podcast Do this, not that a few weeks back. So if you haven’t listened to that, [00:04:00] please go and take a listen to his.
It’s a real short podcast. Gives you really kind of practical, strategic, tactical stuff like mine does. But he manages to say it a lot quicker than I do. Uh, so his is short of the mine, but you are gonna come away with so many hints and tips and tactics that you can use like. Should you be putting an emoji in your subject line?
What days are best to send emails? This is so practical and things that you can take away today and do in your business today with no cost, and it’s fun. We have so much fun. Honestly, I love this guy. He’s awesome and you are gonna love him too. So without further ado, here’s the awesome Jay. Welcome to the podcast, Jay Delson.
Have I said it right? Did I? You rushed it. Are you, are you sure? I, not even kidding. I have been practicing. Okay. Like this afternoon I got everything off my to-do list and went, this is all I can do. So I went and Googled God and I went God to LinkedIn, God. And I thought you would at least have the voice thing on your [00:05:00] LinkedIn.
Jay: Oh, I should do that. I should do that. You should. I should do that.
Teresa: Because it’s not an easy name.
Jay: Listen, my name
Teresa: I, and that’s coming from someone has a big name as well.
Jay: I just learned how to spell my last name like a week ago, so you know, it’s not easy.
Teresa: That does not surprise me. Like it’s hard. Anyway, Jay, welcome to the podcast.
Jay: Thanks for having me. It’s an honor to be here.
Teresa: I am excited because I was saying to you before we got on that I am, and they’ll know this, the listeners who listen regularly, I’m an all like geek, right? Numbers, facts, stats, like I love it all and. Do you know what? I just worked out that I wasn’t on your personal email list.
I’ve been on the guru email list. Right. Okay. And I recommend it to everyone because it’s one of the only emails. Now I, I’ve just signed up for your personal one by the way. Thanks. But it’s one of the only ones that I literally open and read every time because there’s always something gold in there.
There is always some like fact stat tip, and I love that.
Jay: I love hearing that. Yeah, [00:06:00] we try, you know, I’m a big believer in like the 10 foot level of stuff. Like what can you do and try right now that doesn’t cost any money, that you don’t need some special software tool or whatever, because those little things make a big difference and everyone’s always talking about these big ideas.
It’s like we need the little ideas.
Teresa: Yeah, totally. And there’s something that you can tell me today and literally my next email, I can try it like, and I love that.
Yeah.
Okay. So you are renowned as like one of the world’s best generally marketers, but email marketing is definitely your jam. Yeah. Is that like, are you just a geek for email marketing or did you accidentally get that and go on?
I better lean into this.
Jay: You know. Oh, it’s fun. It’s a, it’s a funny thing. I don’t consider myself any of those things. It’s very kind of you to say that, and I’ll tell you honestly how that happened. So I’ve had a, an agency forever, and when I’ve had this marketing agency forever, I was really struggling to get business early on.
And I would go into these pitches and I would say, I do 75 different things for a living. [00:07:00] Nobody would care. And then I was like, you know what? I, I’m not known for anything. I couldn’t get any business. I said, I gotta double down in one area. So I said, you know, I doubled down an email ’cause maybe I get known for email.
I can get the business from my agency in all these other areas. And I said, how am I gonna do that? So I said, I need a website that people can use that would think that I know something about email. So this was years ago and I went, I bought the domain subject line.com for 500 bucks and I stuck up this ridiculous website where you can go and mess around with the subject lines and stuff.
And that did okay. And then what happened was like, oh. You are the dude who, who knows about subject lines. ’cause you have that website. Meanwhile, I didn’t know anything at the time. I’m like, I’m an idiot. I didn’t know anything. But then everyone kept saying, you’re the subject line guy. I’m like, I, I better get better at this stuff.
And so over time, yeah, we started to really figure out and, and, and double down and all these different things and test a million things. So I appreciate you saying that. But it was almost like I was forced into trying to figure out how to do this stuff because I didn’t, I liked eating [00:08:00] food and I didn’t wanna go outta business.
Teresa: I love that. I love that. That’s your main thing, like, yeah, I really like being able to eat food. Yes. So I probably need to figure this stuff out. Like, do you geek out on it now? Do you like, does it, yeah. Do you lie awake, like, Ooh, look at this. Like, is that, is that your job?
Jay: You know, it’s almost like anything, whenever anybody, whatever sector anybody’s in, you can’t unsee it.
Like when I open up my inbox now and I’m looking at subject lines like, that’s a good idea. That’s horrendous. This won’t work. This is gonna crush it, you know, and I’m always making a folder of like stuff I wanna try, but whatever industry or sector somebody’s in, when you’re on your social feed or whatever, you’re like, oh, this is horrendous.
Nobody’s gonna engage with that. I love this idea. I’m stealing this. You can’t like turn your brain off from that content. So. To, it does get me excited. I show my wife, I’m like, look at this subject line. She goes, you are the biggest loser of all time. This is noting interesting. Did I marry you? Yeah. Right, right.
And then, but she’s the dermatologist and then she’ll show me on her phone, look how [00:09:00] disgusting this thing is, this cyst. I’m like, that’s disgusting. Don’t show me that. So it’s like, you know, we show each other stuff, but neither one of us gonna see it.
Teresa: Evens. I, that’s fine. That’s good. Same with my husband.
He’s a aircraft engineer and the minute he starts speaking, it’s like I just go into this nod and grin. Mm-hmm. Like, yeah, yeah, yeah, yeah. I have no idea what he’s talking about. Yeah. Literally none. And I think that’s why relationships work so well. Right. A hundred percent. Like two different worlds. Two different lives.
I love it. Yes. Okay. So I said to you when we got on that, one thing I’m really good at is saying to everyone all the time, you need an email list. All the time. You need an email list. It’s like one of the most important, powerful things that you can have in your business. I don’t need to repeat that again, but one of the things I’m not great at is talking about how we manage and love those people on our email list, because it’s one thing getting lots of good people on your email list.
So that’s the first thing, not just getting any randoms. But what are we doing with them and how are we looking after [00:10:00] them? Like what, in your mind, what is the very basics that people should be doing? Like is there a number of emails they should be sending? And I mean like basic stuff Or is there how many times they should be doing it?
There are certain types of emails they should be doing. What? What kind of things do you see that
Jay: are working? So there’s a few things I would think about. First off, I would think about the very, very first email that somebody gets from you. It’s a very, it’s the most important email and people have it backwards.
When I say the first email, someone signs up for your newsletter, someone buys your product, they give you their email address, and now you, that email goes to that person. It’s not that you’re establishing your brand or your tone, or your voice or any of that garbage when you are sending from your platform.
And I’m not gonna get technical, but you’re hitting send from whatever platform you’re using, and that person’s receiving that email for the first time. There’s this handshake that’s happening between your sending platform and that person’s receiving infrastructure. It could be Gmail Outlook, whatever.[00:11:00]
Now, if that person’s receiving your email and they don’t open and click on that first email that they get from you, mm-hmm. What you are telling your inbox, your provider is, Hey, I don’t know who this new sender is. I don’t care about them in the future, you could put ’em in the junk folder or the spam folder ’cause I don’t even know why they send it to me.
That is what you are saying by not interacting with that first email. So the game is that first time you send somebody an email it, that subject line needs to be the most sensational subject line, outrageous subject line. You need them to open it. You need them to interact with it, because then you’re gonna generate that signal.
To your own infrastructure saying, oh yeah, keep this in the inbox. So it’s not, thank you for signing up. Not thank you for subscribing. Thank you for downloading. It’s not a receipt that you’re sending somebody. Yeah, it’s, Hey, you’re now a VIP. Check out what’s inside.dot awesome to have you on board. This is just for you.
Special gift for new people, whatever. Get them to open and interact with that first [00:12:00] email because the likelihood of staying in the inbox, if they open and interact with that first email goes up by over 85% by doing that. So that’s step one. I know I can just go on and on on. Do you want me to, let me, should I go further?
Teresa: Yes, go further.
Jay: Okay, so great. I think the biggest problem that we all have is, and, and we all talk about, we have people on our email database, right? Okay. I got, you know, thousands of people on my email database. Who cares? It’s, are people interacting with your emails? Are they opening them? The weirdest stat in all of marketing is that we somehow think it’s normal.
So let’s say you have a database of 10,000 people on your file. Mm-hmm. Your list. Okay. And on average, you get. Maybe a 30% email open rate, 20%, 35, 40%. Why is it normal that the majority of people on your list. Over 50% are not opening your emails. And we’re like, oh, that we did great. We got a 40% open rate. 60% of the people didn’t open the email.
Yeah. Literally. Why are we, it’s weird. Yeah. It’s so strange. Like way to go. The [00:13:00] majority of people didn’t like what we just did and like we high five each other and so odd. So I’m very, very focused on. Get the email open because who cares what’s in your email? Who cares about your amazing offer, your copy, your content.
So I spend a lot of time and energy saying, okay, and that’s why we started subject line.com. What are the things I could do in my subject line? And believe it or not, there’s lots of little things, the easiest little things that will get my email open. ’cause every time you hit send, you’re in a battle.
Mm-hmm. What am I gonna do to get my email opened and not all those other ones around me? And so, for example, people always ask me, well, how long should a subject line be? You know, how many characters should it be in my subject line? Should it be under 50? Under 60? It’s the most ridiculous conversation in the world.
Nobody reads the whole subject line. You could put at the end of the subject line, Jay’s a big loser. No one would see it. ’cause you don’t actually read it? No. Okay. And so what you wanna think about is the first character, the first word, the first two words, [00:14:00] your subject line, because we do our social scroll in our inbox, and that is how we determine whether or not we’re gonna open up the email.
So for example, if you start your subject line with an actual number. The four things you need to know, the three pitfalls to avoid for whatever the seven things that are a must do, an actual number will lift the percentage of people opening up your emails by about 20%. Because it stands out a little bit, it’s authoritative.
People know what they’re gonna get out of it. If you capitalize the entire first word or two words of your subject line, you know, just in, and not just the first letter, but all the letters just an in are capitalized, or the word new is capitalized. Again, it gets you to stop in that social scroll and pause for a minute.
And so you wanna really think about that first character, those first few cha, first word or two. It really, really matters.
Teresa: Okay, can I ask a question on the open rate thing now, I’ve been in marketing about 20 years and like I remember us doing, I remember us doing emails where it was like they bought in the fact [00:15:00] that you could send it at the time that the person’s time zone was on, and we were like.
Right. This is insane. Like so email has evolved massively. One thing that has come in and out as to whether it actually is any good anymore is the open rate. Can we trust what it’s telling us? Because of like the Apple thing and the Gmail thing and the, all the others, like, so can we genuinely go, okay, we can trust that, or do we just go, well this is what it’s telling me and my aim is to improve it.
Jay: That’s a great question. And I also think it leans into the fact that the majority of information out there from, and I’m not an expert from experts in any marketing or anything, is garbage. And it’s a regurgitation of misinformation and old information. Okay. And so as you, you’ll go and Google open rates and everybody will say, ignore the open rate.
Focus on the click-through rate. Open rate’s meaningless you. I mean, you’ll see that everywhere. And to me, it’s the stupidest thing in the world for two reasons to your point. You’re a hundred percent right, so you send out 10,000 emails. You go into your track report, it says you have a 27% [00:16:00] open rate, that 2,700 people open up your email.
That is not true. 2,700 people did not just open that up. I don’t care what system you use, because there’s all this automation of triggers of saying that things are opened, right? Mm-hmm. Apple does it. There are bots, whatever. So your numbers are. Inflated to some extent now. So you’re like, well then why am I even tracking the open rate?
Yeah, and the open rate is no longer an absolute metric. An absolute metric would be, that exact number is correct, but what it is and why it’s so valuable, why you need to be measuring it, it is directional. It’s almost like a survey on the tactic that you are trying. So let’s say for example, you listen to this episode and you’re like that crazy guy, Jay, who talked really fast.
I’m gonna try one of his tactics. I’m gonna stick a number at the start of my subject line, and I’m gonna do an AB test. 50% of my database is gonna have the start with a number in the subject line. The other 50% no number I hit send. And then you look at your open rates. Oh, the one with the number had a 40% open rate.
The one without the number had a 20% open rate. [00:17:00] It doesn’t mean 20% or 40% open the email, but what it does mean. Directionally, the one with the number did better, right? Yeah. It is giving you a direction on what you should double down on. Absolutely. And then to your point, in terms of metrics, this goes for all metrics.
The other annoying thing in marketing is people are always chasing industry averages. What’s the benchmark in my industry for blah, blah, blah, social media engagement, email, blah, blah. Yeah. I mean, everyone’s just always Googling good chacha. Bt, what is the industry average? Don’t ever do that. That’s the dumbest thing in the world, and here’s why.
It doesn’t matter what these weird industry averages are that are based on, I don’t know what brands, what offer, how they collected their database, what their social following is. Yeah, what, who cares. What matters is you, you always want to think of yourself like you’re a swimmer, okay? You need to beat your own time as a swimmer, that’s all that matters.
Mm-hmm. Better yourself. So you wanna benchmark yourself. Take your emails. You have newsletter emails. You have promotional [00:18:00] emails. You have transactional emails, different emails. You have emails that you send on the weekends. You have ones that you send during the week and then you benchmark. What is my open rate for newsletters?
What is my click-through rate? What’s my response rate for that? For this, for this? And then each time you would send, are you beating yourself? And make sure that you bucket them into the different buckets that they are.
Teresa (2): Mm-hmm. And
Jay: then can you beat yourself? And that’s the only benchmark that matters.
Industry averages are toilet paper.
Teresa: Yeah, a hundred percent. Like, because it doesn’t take into account so many different things. Like everyone’s different. Everybody’s what they’re sending, how they’re sending it, the system they’re using. Yeah. The timing that like everything, there are so many variables.
Yeah. That how on earth could you possibly try? But everyone wants to know because I know they’re trying to go, okay. Does, how do I measure? So let’s say you have an email list that is getting a. I guess could call it low open rate at like 20, 30%. Or you want to improve your open rate.
Teresa (2): Yeah.
Teresa: But [00:19:00] you’ve had this list for a while.
You’re constantly building it. Like hopefully everyone is constantly adding to their list, but they’ve got this list. What are we doing? So one of the things I heard you speak on and I was like, you know when you say things or someone says things and you’re like, oh God, I’m an idiot. Right. Well, this is what happened when I listened to this episode of your podcast.
Oh no. You talked about, someone asked the question of like, what if someone’s been dormant on your list for six months and you were like, too late? And I was like, I don’t even think we do this. So let’s talk about that. Like if you have a list that’s good that you’ve had for a long time, or you’ve built for a long time and the engagement is poor, I either clicks or the opens or whatever it is, and it is like, tumbleweed, what am I doing?
Like is there anything I can do to revive them or do I just cut my losses and go, let’s start again. Well not start again, but you know what I mean?
Jay: Totally. And you know, everybody looks at their list. You have 10,000 people on your list, like this is my list. You really don’t have a list. You have like five lists, right?
What I mean by that is you have people that are super engaged that you know, like you mentioned in my newsletter, you’re opening it every week. That’s amazing. You’re [00:20:00] super engaged. Then we have people, maybe they open it once a month or so. Maybe they check out our stuff once every two months. And then you have people that just haven’t checked out in six months, a year, whatever.
And there’s very different mindsets. For each of those different populations in your database. And if what you are doing is you’re treating everybody in your database as if they’re in the same experience with how they’re interacting with your content, I think that you’re failing. Right. Okay. Because it’s just not really speaking to how they’re consuming it.
Or maybe you’ve lost them. The biggest problem is what? What most everybody does, so don’t, no one should feel bad out there if you’re doing this. Is that? Everyone talks about win back programs, or they call ’em Wake the Dead programs. Like, okay, let’s take the portion of people that have not opened or clicked on one of our emails in over 12 months and let’s send them this because all of a sudden they’re gonna love it and they’re gonna jump back in.
And it’s gonna be amazing If someone hasn’t opened or clicked on one of your emails in 12 months, they don’t care about you. They don’t know who you are. Mm-hmm. They forgot that they’re on your list. It it is over now. I’ll give you [00:21:00] some tactic of trying to win them back, but you’re not just winning them back.
You are literally like trying to win them over again. Yeah. But what you wanna be thinking about for the people that aren’t like far gone, over 12 months. Is really 30 days and 60 days. If people are not opening and clicking after they’ve signed up and engaging for 30 days, what is your email program there?
And then for 60 days, what is your email program there? Because when they go to 60 days, if someone has an opened or clicked on one of your emails for 60 days, the likelihood of those people then ever opening again, about 70% of people that haven’t opened or clicked for 60 days never will. Again. So 60 days is really where you wanna be thinking about what am I gonna do for that population?
And you wanna have a trigger at the 60 day mark where you’re saying something awesome saying, Hey, here’s our best stuff that you actually missed out on. Here’s the most popular blog that we posted. I, I saw you didn’t check it out. And be [00:22:00] very real with them about knowing, telling them that you know that they haven’t been.
Checking it out, it’s okay to be direct with people. Mm-hmm. Right? And say, this is the best stuff that you missed. Win them back at 60 days. Don’t wait for a year. ’cause they’re, they’re literally gone after a year. Now, let’s say, okay, well that’s great Jay, but the majority of my database hasn’t opened for a year.
So what do I do with those people? And the best thing you could do. I’m gonna talk outta both sides of my mouth right now is what’s called a verification style email. Okay? So let’s say you want take people that haven’t opened or clicked in six months, 12 months, whatever it is, and you want them to kinda get, get back into the fold and re-engage.
You really need to jolt their system ’cause they really don’t care. And the best way to do that is to freak them out a little bit. Okay? Where you would say to them something along, let’s say somebody was in an industry. Are you still in the retail industry? Okay. Yeah. Are you still trying to crush that diet?
What? You know if it’s, if it’s, you know, a health thing, right? [00:23:00] Or you could say something along the lines of, do you still want VIP status? Or you could have something that says VIP confirmation needed. It’s all this confirmation style. Yeah. Emails where you’re not selling anything. You’re trying to get them to reengage and freak them out a little bit in that subject line with the basic understanding that if they don’t do an action by opening it up, that maybe they’re gonna be off the list.
Now, I’m not one of these people that’s that do these emails that say, if you don’t click here, you’re off the list. That’s a whole different thing about, yeah. Now they opened it up. They say, yeah, I’m still on that diet, you know? Yeah, I’m still in the retail industry. Opened it up and now in the email, say.
Well, great, because we have this new thing about Bob. You need to check out, but you wanna freak them out in the subject line to catch their eyeballs, to get them to open it. But I will tell you, and this is why I say both sides of my mouth, when you do this confirmation status style thing, you’re gonna get an incredible number of remove requests.
People saying, take me off your [00:24:00] list. Yeah, they get really pissed because what happens is they haven’t opened or clicked in a year. This is not clickbait, you’re not tricking them, but it is a little bit more of like, Hey, wait a minute. I thought I needed to open this. And so they’re in a little bit of an angry state of mind and maybe they’ve changed their lifestyle.
Maybe they no longer need your thing. They clearly aren’t that interested in your stuff anymore. And so they write back, you know, their keyboard commando. I. I want you to die. I hate you. You’re a horrible person. Blah, blah, blah, blah, whatever. And that’s fine. People don’t need to be on your list. Take ’em off your list.
It doesn’t mean anything. Doesn’t hurt your deliverability when that occurs. But what will also happen is you’re gonna get a surge of the people that weren’t interacting, opening up your emails for the first time in a long time, and then you need to take care of them like they’re a newborn baby. You can’t just put them back in the fold with everybody else.
Great. They woke back up and then you treat them special for the next 30 days. You’re like, I’m gonna send you this, I’m gonna give you this, I’m gonna give you this. Win them back. Not with just that one email, but with a series of emails.
Teresa: Okay. So that kind of really [00:25:00] nicely, that was all awesome. But that kind of nicely brings me onto my next kind of thought is, so when someone signs up, obviously you have the broadcast emails, so everyone has kind of broadcast emails that basically when you are, you know, you’re emailing your as you go as it were.
How long. Sorry, I need to rephrase this so I can make sense. ’cause my brain is all over the shop, right? So. There’s one way of doing it. We have broadcast emails, so every week I send a Monday email and a Thursday email, which I would class as broad broadcast emails. I’m writing them and I’m sending them to the list.
Teresa (2): Mm-hmm.
Teresa: Then you have your onboarding emails or you have your sequence style emails, and I know some people who literally have like six months worth of scheduled emails that someone has to go through before they get a broadcast email or. They only ever send broadcast emails as additional emails. I know someone who has an entire year and basically they just go round the loop and come back again.
What’s your thoughts on that? Is there, ’cause I can totally see why in the first 30 [00:26:00] days, and I think that needed saying, because I think people will reengage them and then just throw them back into the same loop, uh, or same broadcast stuff. But, so I get the kind of giving them some different love for 30 days.
What’s your thoughts on the kind of. Having them loop through a kind of funnel, or how do you do it? Do you send, once I’ve gone through your onboarding, am I in the main mix? Like how does it work for you?
Jay: Yeah. Well, for a lot of people, they need the automation to make it feel like there’s an army out there.
You know, they may be a one, one person band.
Teresa (2): Mm-hmm. Right?
Jay: Or a two person band. And the automations are incredibly helpful, basic, it keeps the interaction going when they don’t have the time to do all that stuff. So. I’m not down on a ton of great automations as long as the, the copy really makes it feel like it’s personalized.
What I do, which is kind of like breaks kind of the way the way it’s supposed to be, is we have a lot of automations. Things are always firing off. Great, great, great, great, great. But the two things that we do is, number one, all of our [00:27:00] automations are super evergreen. That’s really important. You wanna make sure, I don’t believe that people are able to keep up with their automations, right?
Somewhere out there right now, there is an email firing off. That says this is the 2024 guide to whatever. Right now it’s firing off. Yeah. Because somewhere someone hasn’t been able to go through all their automations and whatever, and then what happens is when you send out automations that are dated in any way, okay, you’re actually forget about getting new customers or new business.
You’re sending a negative signal. Into those people’s minds that you don’t have your act together. They shouldn’t interact with you. And so numero uno for automations is, it has to be super evergreen. Whether you sent that today, a year from now, two years from now, whatever, it’s going to apply and you have to be very real with yourself.
You’re gonna say, no, no, no. We audit it every month. It’s fine. It’s, no, you’re not. You’re gonna do that for three months and then you’re not gonna have the time and then you’re, you’re gonna be, why don’t people interact with our stuff? ’cause you’re sending out dated stuff. So number one [00:28:00] has to be super evergreen, always.
Mm-hmm. The thing that we do, that I do is I jump into our automation streams, meaning that. We have all the automations. I literally was just on a call about this earlier today where I was like, okay, what’s firing off next week? And our automation, great, all this stuff. I go, cool. I wanna jump in with an extra, what we call personals, where it’s an email that I’ll literally write and I don’t care what other automation is going out.
I, I’ll like get this one out to the whole database too and it’ll be very much, you know, from me to whatever. Yeah. And it kind of like we insert ourselves all the time with of the moment kind of emails. In addition to our automations, we don’t really change our automations and ’cause I’m a big believer, I know everybody out there is gonna be like, he’s bonkers.
I actually don’t think people send out enough email. Everybody thinks they send out too much. It’s not that you’re sending out too much, it’s that it’s irrelevant. Relevancy and frequency are married together, so if you’re sending out relevant stuff, you can send me something [00:29:00] every single day. It’s that you’re really boring and it’s terrible, and that’s why it’s too much.
So in a weird way, I always think that you need to be sending more to really stay top of mind in front of the people’s faces.
Teresa: And I love that. And I think the worst is, and I know I’ve seen some big players in the online space do this where they barely email you and then they go into launch mode and holy crap, they literally like, suddenly I, I get an email, I’m like, oh, am I on your list?
And then it’s like, bang, bang, bang, bang. And it’s like, no, that’s just using me. That’s just right. Like you have no interest in having a conversation with me or giving me anything of value. You just wanna sell to me. So I think the a hundred percent. The, the forgetting the frequency and thinking about how the quality of it, because you could, the guru, I don’t even know how often Guru Media sends that email, but I never think it’s too much.
Like I look at it, oh, that’s nice. I take what I get from it and I delete it. Like done, you know, I’m, I’m engaging with it, but it’s because it’s useful. So, so I love that. So what about [00:30:00] when, when you are in launch mode, because one of the things I am a fan of, and you might tell me this is stupid and wrong, and, and I’ll take it.
Like, you know, a grownup, but what, when someone, so I send an email twice a week. Monday’s normally like, here’s what’s on the podcast, and then Thursday’s normally me wittering on about something and. The other thing I do, which I dunno whether you’ve heard these terms, and I don’t even know if I came up with these terms, but I might have stolen from someone, but I talk about newsletters and love letters.
Okay. So when I talk about a love letter, I talk about an email that is written as if it’s written for one person. That it’s just basically a kind of, it has one focus, it has one click, it has one aim, and it’s kind of a, it’s like as if you’re handwriting something to someone. And then I talk about newsletters, which were probably back in the day of like.
This blog, click to read this thing, click to read this thing. Click to read, and like really structured. So I send the, what I would describe as a, a love letter, but obviously when we get into launch mode, so [00:31:00] actually as the point we are recording this next week, I’m about to start promoting a paid workshop on how to do webinars and.
I will email a lot more, so I will start to ramp up in week one. So I will probably do three emails in week one, maybe one on the weekend, and then the following week right before, so the week before we do it, I’ll get send an email almost every day and then I’ll send like over the weekend and right before we go live.
Like how do you feel about that? Is that something, a strategy you would or wouldn’t use?
Jay: A hundred percent. Okay. I do that as well. Getting close. First of all, if you’re doing like a webinar or any type of like online event, the data is, shows you everywhere. That two weeks prior is when you’re gonna get the overall majority of people to register and sign up.
So if you’re not aggressive about it. You are just making a big mistake. The two things that I try to do is whenever we send out, okay, sign up for this time’s, running out, whatever, we also try to put in something of value to the person. [00:32:00] Say, you know, like a hero stat. Like, by the way, did you know that three outta four, whatever, blah, blah, blah, we’re gonna cover a lot more of that stuff in, in this event too.
You gotta be there. Mm-hmm. So you’re giving somebody a little bit of an appetizer, but it’s also something of value to them in that moment. So the email’s not just. Open this up so I could tell you to sign up and sign up and sign up. There’s a little nugget of value, and then it gives you this kind of ability to send out a lot.
I mean, for us, for example, we have an event, you know, that’s coming up. We will send out at least once a day, at least once a day, oftentimes multiple times a day, and definitely on the weekends I think that people are sleeping. On the weekends and especially on Sundays, it is doing great for upper income people.
People in the US that are above a hundred K in income annually, and people that have job titles, director level and above, click through rates on emails year over year, up over 60% on the weekends from that audience, right? It’s because we, we have time to consume our [00:33:00] email, spend a little bit more energy with it.
Mm-hmm. And, and the mistake that people make with weekends is they’ll look at their weekend performance for email versus their weekday and they’ll say, oh, well, weekday does better. Well, of course it does. Right. That’s not the point. You need to have weekend metrics and weekday metrics. Mm-hmm. And, and there there are different things, but you’re also reaching people in a different mindset.
You could do long form email on the weekends. It does. So, so well, so I’m a big fan of sending out a ton. And then day of, I mean, I’ll give you an example. So we put on like virtual conferences during, and we’ll have like a boatload of these sessions and right before each session. Mm-hmm. We’ll be like, so and so is taking the stage in 10 minutes.
I would say on the day of our events, we probably send anywhere 10 to 15 emails to our database in the same day, which is a little extreme, but I don’t care, you know, you, you can’t let. Somebody says, I hate you. Take me off your list. You can’t let the loudest voice in the room dictate what you’re doing.
You shouldn’t be for everybody. If you are for everybody, then you’re from nobody. [00:34:00] Yeah. You should have people that dig what you’re doing that are into you. And you should have people that don’t like what you’re doing. ’cause that means that you have a voice. You’re saying something relevant. Don’t try to be all things to all people.
Teresa: And at the end of the day, the way I would see it is if someone is irritated by all those emails, they were never gonna buy from you in the first place. They’re never gonna be your customer. I.
Jay: I, I, I totally agree with you and the mindset of this. Do you think that somebody’s saying, they’re like, you know, what should I unsubscribe or should I buy?
Yeah. That is not their mindset. They’re like, should I unsubscribe or should I find where this person lives and hunt them down? That is the mindset. Those are the things. So you are a
Teresa: hundred percent right, a million percent. I love that. I love that so much. Okay. You’ve just said that weekend emails are working well at the moment, which I did hear actually.
What else is working really well and do they only work well until everyone starts doing it and then they lose their effect?
Jay: You know, it’s funny about tactics like that. Everybody thinks that, especially people that do marketing, that everything, everybody’s doing everything like emojis is a great example.
Teresa (2): Yeah. Well,
Jay: [00:35:00] I don’t want to use emojis in my subject line. First of all, people say I’m, I’m in this industry or this group, and very conservative, whatever emojis crush it. Okay? They do. They lift open rates, they do really well, but everyone’s like, well, everybody’s doing emojis. So I’m not gonna do it ’cause everybody’s doing it.
But when you take a step back and you look at the data, less than 10% of all promotional email, for example, has an emoji in the subject line. So 90% of emails don’t. So you still stand out. So it’s the same thing with weekends. You’re like, oh, everybody’s gonna do it. ’cause we keep talking about it. We’re all talking to ourselves, you know, there’s a zillion people out there, nobody’s listening to us, right?
Yeah. Yeah. And so, no, you’re still gonna stand out for the next 50 years. By sending out on the weekends. I promise you don’t worry about it, but when you talk about other things that work really well, I think the simplest change that can change the outcome of a campaign, believe it or not, are the words that people are putting on their call to action buttons.
Okay? The rectangular boxes, right, that you put in your emails where someone, you’re trying to get somebody to click and you’re putting a little rectangular box that says something like, you know, register [00:36:00] or download. Buy now. That’s what we write on those call to action buttons. And the reason I say is the easiest thing to change is that it takes no time to change the words, right?
But it could radically change the percentage of people clicking through. So the easiest trick thing that you can do is to have your call to action buttons written in. First person, always. Mm-hmm. So for example, if you were trying to get somebody to register for, let’s say, you know, a webinar, whatever it’s mm-hmm.
What sounds better to you? Does it sound better that it says. Register or I want in, right? Mm-hmm. Or register or save my spot. When that person sees that, they don’t get excited. They’re not like, wow, that’s the coolest button I’ve ever seen. No, but in their moving really fast, in their subconscious, like, oh yeah, that’s me.
- I wanna save my spot, I want in, or instead of buy now it’s get my 25% discount right now. Your call to action buttons can be really long, and they could be a sentence, but when you write them in first person, we actually see click-through rates rise by over 20%, just by [00:37:00] reframing your call to action buttons.
And again, it’s super easy to try.
Teresa: Love it. Love all that. Okay, so my brain just turned off. I had another question teed up, and it just literally,
Jay: that means your brain actually turns on at some points, which doesn’t happen for me. So kudos to you. Thanks.
Teresa: Thanks. Lemme just check my notes here, Jay, which again, I don’t normally have notes, which I was trying to be really professional for you because
Jay: quite
Teresa: a big deal,
Jay: like, oh yeah.
Oh yeah. Lemme tell you. I’m gonna go tell my wife. She said that.
Teresa: But also someone was talking to me earlier and we’re like, so they’ve just started a podcast and I’m gonna be interviewed on it, uh, next week and
Teresa (2): right.
Teresa: Like I’ll be number four or five interview. And she said, I was just listening to yours and I’m over 400 something episodes as we’ve talked about.
And she’s like, I like, I’m so frustrated about how relaxed you are and how easy it comes to you. So then I took that as obviously I’m not trying hard enough. So then I was like, I’m gonna do some research. While I’m learning Jay’s name, I’m also gonna do some research. [00:38:00]
Jay: Right, right, right. Things I can talk to
Teresa: about,
Jay: well, as you know, you know, once you put out a lot of content, you put out 400 episodes.
That’s about how many I put out too. You’re just happy it got out the door. You know, you’re like, you’re like, okay, great. Onto the next. You’re not like, oh my God, is that the greatest thing I’ve ever done? You’re like, oh my God. And you put out ongoing quality. I put out like garbage on a good day. So kudos to you.
You do
Teresa: not. It’s good. It’s good. Okay. I remembered it came back. Thanks for filling. Okay. So how much are you using AI now in terms of your emails? Because one of the things that you’ve, that I’m alluding to or getting the fact is like most of us write the emails and just send them, right? Yeah. Because when, especially when you’re doing a launch, in fact, I was planning today’s emails.
I’ve luckily already done this once, so I’m just pulling, tweaking, and doing again. But you are talking about, I don’t know. Probably 15. The 1517 emails that I’m gonna send. Right. Like that’s hell, right. In all those emails. Yeah. Right. So it does very much feel like most of us are writing them, scheduling them, sending them, and ignoring them.
Yeah. So I [00:39:00] guess I’m asking two questions there. One, are you using AI at all in the process? And two, how much are you reviewing once you’ve sent the emails?
Jay: Yeah, so for everyone out there, I think the simplest way to use Chacha bet, the free version to improve your emails, and I don’t think people do this enough.
People always go there and say, can you write this for me? Whatever, whatever. Take an actual screenshot of the email you put together. A full screenshot with subject line, whatever, and just go to chat gt. They have a little paperclip icon on the bottom and upload the image of your email and say, chat gt. I want you to act like the world’s greatest email consultant and tell me everything that you think I need to change, tweak, whatever, based on all the data you have.
Call action button, subject line, headline, placement of logo, everything. I want you to shred this email. Tell me and then it will be demoralizing and it will tell you that this is the world’s worst email that you’ve ever created. But it’ll also give you a roadmap on what it is that you should think about and, and that you should do.
And I don’t think enough people do [00:40:00] that. Mm-hmm. Another fun screenshot thing that you could do, which is totally ridiculous, is take a screenshot of your inbox, minimize. Your screen really small and take a screenshot of your, your email inbox. Mm-hmm. And upload that screenshot to CHATT and say, chatt, which subject lines here are most likely to get open?
Tell me the top five they’re gonna get open, and the bottom five that are least likely to get open and why and what tactics they’re using. And CHATT will then spit out to the greatest subject line tactics that you can try. And is this ridiculous? Totally ridiculous. But it gives you a lot of ideas that actually work really well.
And in terms of what I do. Which I think that more people should do, and I don’t wanna get too technical, but you can make for free your own GPT, you go to chat GT and say, how do I make my own GPT and what your own GPT is. It is a version of chat GPT that’s specific to whatever it’s that you want. So what we do in my organization is I take every podcast, episode transcript, every newsletter that I write.
Everything that’s out there about [00:41:00] me publicly, it’s all fed into this custom GPT. And then anytime I have, or we have any topic that we wanna talk about, like, all right, how, what would be the newsletter if we wanna talk about this topic in, in our tone? And it spits out to us. ’cause it has 400 episodes and hundreds of newsletters.
It knows exactly how we would say the thing. Mm-hmm. And it’s the easiest way to create content. So if you’re not messing around with your own custom GPT, I think it’s an off the radar thing. That’s super easy.
Teresa: Yeah, I love that. That’s awesome. Something that’s just coming into my head, things like images and logos and
Teresa (2): Yeah.
Teresa: Is that helpful? Is it good? Like, one thing I noticed about some of the big, ’cause I like the way I geek out is I opt into people’s launches. Like people watch Netflix. It’s sad. Like I literally, and I do just like, I’m looking at like, this is so smart. See what they’ve done here. And people are just like, you need to get a life.
But like, one of the things I’ve seen in a lot of launches is a lot of images. In gifs, but also images of like testimonials [00:42:00] or case studies rather than them just planting the text in, they’re creating an image that stands out. Like, are they working really well?
Jay: Yeah, I think it’s all about AB testing. I mean everything.
If I rattled off 10 ridiculous ideas that you test them all and three of them work, you’re gonna say, that guy Jay’s a doofus. Which might be true, but you not everything’s gonna work for everybody, right? So you need to have an arsenal of things. ’cause everybody’s audience is very, very different. And so you, you wanna be texting, you know, testing graphic heavy versus not heavy versus all things.
But what I would be thinking about is when you hit send on your email, why are you sending the email? What I mean by that is, okay, a newsletter, you have a bunch of stuff that you wanna say, but let’s say you’re sending out a promotional email and when you hit send on that email, you have an offer you are hoping.
That thing happened, job and people buy the thing, download the thing. Subscribe the thing. You’re hoping one thing happens, like I really hope I get a lot of this. Mm-hmm. And the reason I say that is you wanna think about everything in that email. So for example, about 19% of all clicks in an email will actually be on the logo [00:43:00] in your email.
That’s crazy. Right? Where’s the traffic going? On the logo in your email. Usually people just send it to the homepage ’cause they’re not thinking about it. Why is any traffic, if you’re trying to get that promotion taken advantage of? Why is one in five clicks not going to the offer page? You wanna think about everything you’re putting in there.
I’ll say the same thing about social sharing links, like you’re putting your link to your YouTube page or Instagram page, whatever. Are you hoping that we hit send, that you’re getting people to buy the product, download the thing, do the thing, or do you want them to follow you on Instagram? Yeah, and so think about your why before you hit send.
Because when you have everything going to one spot, it will change the outcome of the performance on those emails.
Teresa: Totally. And, and like you said, it’s stuff that they won’t even think about because we are doing a million other things. And it’s not that there’s any judgment, like no one has sat here going, we are perfect ’cause we’re not by any, well, I’m definitely not by any stretch of imagination.
Right. But like it’s, if you can think about them and they can make those tiny differences then, and [00:44:00] actually more than ever, we need that right now. You know, people who are, especially in the online space, they’re much more astute. They’re much more discerning and Good. I’m glad of it. Yeah. But that means we’ve gotta work harder.
Okay. I’m so conscious of time because we’ve been chatting and I love it. But one thing I can’t let you go without talking about is your online summits, your online events. ’cause they’re literally so. One of the reasons you and I met in the first place, dunno, if you remember, is I found somehow the Guru Summit and was like, okay, this looks really interesting.
And I went along and obviously I’m a speaker, I speak at lots of things. And of course through COVID it was like online everything, which I have a funny story. I right really quickly. It’s slight digression. Yeah. I spoke for. The whole thing’s really funny. So when I was at university doing a marketing degree, I learned from a book from Philip Kotler, right?
Like it’s the main book everyone learns from. He came up with four pillars or whatever about, I don’t know, [00:45:00] four or five years ago before COVID. Someone got in touch with me and said, would I speak Philip Kotler’s coming to the uk? Well, I thought he was dead. Right. ’cause the guy was old when I was at university, but he was coming to the UK and he wanted me to speak at his event.
Right. Which completely blew my mind. Yeah. Anyway. Well, it was COVID. He invited and the weird thing was they were all academics and I am no academics, so it was like every speaker, professor, so-and-so, professor, so and so, professor, so-and-so, and then just me, right. Which was so random. Anyway, during lockdown, he put on this massive world marketing summit thing.
And it went to 150 countries and over 500,000 people. Right. Wow. It, it was nuts. But it was all aimed at students like, so students who were doing marketing, whatever, but what was wild? My husband is ex-military and has been to some of the scary places in the world, and I started getting all these dms of photos of me on [00:46:00] people’s TVs from like.
Afghanistan and Pakistan and Iran and he is like, are you just marketing to like terrorist?
Anyway, so that happened, which is just crazy. That’s. So I’d done like a million online events and they were dull, right? Yeah, right. Generally online events are pretty dull. So I saw Guru Summit and I was like, this looks interesting. And I came along and I was like, this is wild. And again, in true marketer fashion, I.
Did the thing that we all do, and I kind of pulled it apart and went, oh, this is super interesting that he’s doing this and this is interesting. And oh, I see what he’s doing there. And oh, this is really clever. So then I wanted to do a summit, but I didn’t want it to be like your average summit. ’cause again, I’d been in lots of them where it’s a prerecorded interview and dah, dah, dah, dah.
Didn’t want it to be average. So I reached out to you and I asked you how you found the system that you used, and you really kindly said, Hey, let’s jump on a call. Which. And this was the first time I’d ever seen you, so I didn’t know who you were at this point. [00:47:00] And we got on a call and we chatted about it and you shared so openly about your ethos behind the summit and why you wanted it to be different.
And then I went ahead and did a summit. By the way, I did one last year. I said I was gonna do again this year and I haven’t done it. ’cause man, it was hard work. So I did a two day live summit with multi-track speakers with like Amy spoke, Michael Hyatt, spoke like loads of amazing people. But it was your event that made me go, oh, oh.
Something different and it’s good and I enjoy it and it’s fun. So tell me how you shifted to go in. I wanna make an event and I want it to be so fucking amazing. ’cause it was
Jay: and huge. I appreciate it. That’s super kind of you and that. That means a lot and I love all of that. I’ll tell you why we did it and how we do what we do.
So during COVID, so I’ve had an advertising agency forever, and I got about a hundred people that work there. And during COVID I’m like, oh my God, all the marketing budgets were going away. And I’m like, I have a payroll. And I’m like, I’m gonna go outta [00:48:00] business. This was, I was freaking out. I’m like, what am I gonna do to not go outta business?
I’m like, I gotta meet a lot more people. And at the time I think I had like 500 LinkedIn connections, like nothing. I’d never posted on social. I was nowhere as well. And I was like, you know what? I’m gonna start posting on social. I started doing that. I’m like, I need fast. I need more people fast. I’m like, I’m gonna put on an online conference, virtual conference.
And I’m like, and every, and I’ll make mine free and crazy and it’s not gonna suck. ’cause every, all these conferences, I’m like, they suck. So that’s how we started Guru Conference, which is now the world’s largest email marketing conference. It’s virtual and it’s free. This will be our fourth year. So like for example, so last year we had Sarah Jessica Parker there, which was wild and amazing.
She’s nuts. But we, we try to do everything very different because virtual conferences have a, are stained, they have a bad rep and that’s ’cause people think about it wrong. So for example, I. Number one, we don’t do on demand. Okay? If you show up for at least one hour to our events, you get the on demand link.
We [00:49:00] call it earned on demand, because I think we’ve turned content into Netflix. Whenever you want it, it’s gonna be there. Yeah. And that is why people don’t consume the web webinars and virtual events. So we do earned on demand, and then we do these moments. That are ridiculous, but we have an event coming up in a few weeks where we’re doing live sky divers that are gonna be answering questions live while they skydive.
I hope they live. We had in the US there’s this guy Joey Chestnut, who is a hotdog eating champion. We had him eating spam against me and six other marketers live. During our email conference, we had the cast of Love is Blind ’cause I love reality TV. At Guru Conference, who? I’m so happy they stayed in contact with me afterwards.
So I get all the inside juice. Oh my God. Amazing. And we just try to do like. We have a house DJ always, it’s the craziest music. We do a crowdsourced playlist. We put out a Spotify thing, say everybody add to the playlist. We had Debbie Gibson do a lip sync contest last year. Like you, we do the craziest stuff.
It’s wild. You need to [00:50:00] give people a reason to show up. It can’t just be like, we have this boring ass speaker. Okay, we’re talking about email marketing. Nobody cares. They want to feel connected, so. Thank you for saying that. And yeah, it’s free, it’s virtual guru conference. It’s a lot of fun.
Teresa: It’s amazing, honestly.
It’s so good. And, and like you said, like the most different amazing things. I wanna ask you one final question on, on that and it, um. Have you now just got a list because you’ve had some crazy celebrities. Yeah. Like, so the first one I saw was Martha Stewart.
Jay: Yeah. Which was amazing. So yeah, we’ve had Martha Stewart, we had Damon John, Sarah, Jessica Parker, Andy Cohen, who’s from Bravo.
We have this year at Guru, this year we have Nicole Kidman coming. It’s like, which is, do you
Teresa: literally just have a list of people that you really wanna meet? Yeah. And you’ve basically just made an event so that you can have a conversation with them?
Jay: Yes. A hundred percent and you don’t know how much heat.
So we put out that Nicole Kidman’s gonna be doing guru conferences here because I want to, I think she’s the greatest. I mean, I think I, I love [00:51:00] Nicole Kidman. I got so many emails from people like that are experts of her. This is ridiculous. What does she know about email? Uh uh. That’s terrible. I care. Why are you just trying to use a celebrity?
I just go, I write back to every single person. Every hater email I get, I always write back the same thing. I write back, smell you later. That’s it because that’s it. I write smell you later every single time. ’cause I don’t care. That’s a you problem. I wanna hang out with Nicole Kidman.
Teresa: Yeah, you’re only jealous.
’cause I get to hang out with her. Right. Okay. Describe, so who, who is on your list? Like who would be Okay? The dream guest that you would like if I could get them, I’d die.
Jay: Well, well, she was very up there. So we have this meeting where we come up with the list of people, right. And on the list. We never think that they’ll actually say yes.
Like when she said yes. I go, are you kidding me? So on the list this year was The Rock, Nicole. Oh, I think the Rock is great. I love the Rock.
Teresa: The Rock
Jay: is amazing. I’d love the Rock. I couldn’t get to the Rock. I tried the other person that I tried, but he [00:52:00] was busy. Who I love is Jason Bateman. I love Jason Bateman.
I love Smartless. So I love that podcast. It’s great. And then Nicole Kidman was like. Right up there. We were like, Nicole Kimmons amazing. And then when we reached out, we were like, are, and she’s like, she’s interested. I’m like, really? Like, why that is so good. Oh, we were so excited.
Teresa: Now it might be a serious one, but what about Brene Brown?
I, I want her to be friends with me and she’s on my vision board like I would. I would love to have a conversation with Brene brand. So if you ever wanted a more serious line and you want to do it like female conversation, yes, you can hook me up. I will happily do that for you, Jay.
Jay: That that’s, it’s almost too intellectual for me, you know?
And that, I mean, but
Teresa: that is the thing. She’s super smart. She’s super funny though. Like, right. But I’m like,
Jay: I would be too nervous. Like, not that Nicole Kidman’s not smart, and it’s brilliant, whatever, but you know, I, I, I can’t deal with these like, you know, actually, you know, like, you know, Malcolm Gladwell or everyone’s an idiot or somebody compared to Brene.[00:53:00]
Teresa: Like literally I would be so scared of saying something really ridiculously stupid or her saying something to me and me being like. I, I dunno what you mean. Like, yeah, yeah. Totally, totally. I love that. But I would love that
Jay: if we do that you’re in, you’ll be the one doing the chat.
Teresa: Well, you’ve all heard it.
I’ve got it on recording. This is happening.
Teresa (2): Yes,
Teresa: Jay. I have loved every minute and honestly I feel very honored that we have. A, a relationship, hopefully a friendship. Friendship. A friendship, yes. Like, you know, talk to each other. And I am so grateful to have you in my world. Thank you so very much. Now, if people wanna come and find you the boring stuff, where, where do you hang out most?
Jay: First of all, you’re amazing. Keep doing what you’re doing. You’re helping so many people, right? Check and your story’s inspiring. And if people have insomnia and they wanna track it down, what I’m doing, I have a podcast, uh, called Do This, not That You could try that out. You can go to guru conference.com.
It’s free. You can register there. And then my full name jay schon.com, you’ll never spell it, but there’s a lot of garbage on my website, like my newsletter and [00:54:00] stuff. So you can go to jay sch wetson.com.
Teresa: We will link to that obviously. ’cause I wouldn’t even attempt someone. Well, I wouldn’t attempt to try and spell it and my name as well, so I’m with you.
There you go. Jay, thank you so much. It’s been an absolute pleasure having you on.
Jay: Likewise. Thanks again.
Teresa: Thank you so much for listening to your Dream Business podcast. And if you loved this episode, then please feel free to go out and share social media head.
