How 1% changes can add up to massive results

In today’s episode of the podcast I talk all about making 1% changes to get to your goal and create your dream business.




  • 1% changes means you continually improve what you do and how you do it that all add up to big changes in your business.
  • Those small changes start to become so inherent that it is not difficult.
  • You need to know where you are going and what your goals are in order to start making 1% changes.
  • Where are you today and where do you want to be?
  • If you don’t have the goal, how can you measure whether you are getting there and if you are going in the right direction?
  • Make your goals specific!
  • What steps and processes you need to have in place to get to your goals?
  • Defer, delegate or delete
  • We are not just our businesses, we have everything else in our lives to think about too! The 1% changes can apply to any part of our lives.
  • Challenge – tell me via social media or email what you want to change and we can have a chat!
  • Celebrate those wins, no matter how big or small.




Breaking things down into simple, easy steps will help you to stop feeling overwhelmed and keep moving forward.




  • What is a 1% change? 02:35
  • How to start making 1% changes 09:10




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Transcript Below

Hello, and a really warm welcome to this week's episode of the podcast. How are things? We are in full swing of the nice weather here in the UK, which I'm enjoying no end. And if you follow me on Instagram, you'll see that my long-suffering husband, uh, is building me a greenhouse.


This is not a sentence I ever thought I would hear myself saying. And in fact, I saw some family at the weekend and they were like, You and a greenhouse. I didn't think gardening would be your thing. No, me neither, but apparently it is. So, uh, he is busy. Uh, I've drawn a greenhouse and he's building it. It's amazing.


So keep it on my Instagram if you haven't seen it. Um, also not just from celebrating my, you know, gardening, escapades. I also want to let you know that I have an upcoming masterclass. It's been some time since I've done just a masterclass. But on June 29th, we are holding two live masterclasses all around How to get your first 100 email subscribers and the do's and don'ts of building an email list.


So I've seen some amazing things that people do. And I've seen some things that are really not helpful to build your list. So if you want to come along and join me for that, it's going to be good. There are two times like I said, you'll find all the details on the signup page. It's completely free to do, come and check out if you're looking to, to start to build your email list.


So head over to all one word. Okay. So, uh, remind you about that. And now let go to today's episode. I'm really struggling to record this today, just so you know, I've already stopped several times because I've messed up or forgot things, or I don't know. It's funny, isn't it?


Sometimes you sit down to do these things and it's the easiest thing in the world and the other times your brain goes, oh, “I don't think I want to work that way today.” So fingers crossed. I can get through the rest of this without having to stop too many times. So today we're going to be talking about making 1% changes to get to your dream business, to get to your goal.


What is a 1% change?


Okay. And this is, so why, why have I want to talk about this today. Okay. So I've been inspired to talk about this because we've just done something new in the academy. We are now doing every Monday morning, something called an inspired action and that inspired action. So you know how we do challenges in the academy and the members love them.


They get amazing results, but it's like five days of work. It's not like five solid days. It was probably like, I know. 20 minutes a day, if that. Um, but obviously every single day I'm getting them to do something for five days. And sometimes they start off with great intentions and like, yeah, totally need this going to do it.


And then the week gets a bit awry and they lose their way. And as we all do things, get in the way we get busy. So decided as well as having the challenges which we do every other month. I've decided to do a Monday-inspired action. And the idea behind the inspired actions is basically, I am reminding them or motivating them or challenging them to do just one tiny thing.


And, and it's probably something that they know they should do. It's not difficult. They're not going to have to work out, you know, lots of crazy things. It's just something that we all need reminders for. So for example, the one that happened this, because I'm recording it. Was, they had to post in three different places about their email list. To try and get more people on their list.


And one of the members immediately came back saying, this is perfect timing because this has got off my radar recently. And you know, those three places or times that they're going to post, they can just be like, you know, something on social media or it can be, you know, putting together an ad or it could be something like mentioning on a podcast, for instance.


So. Yeah, it's just like just one small thing that I remind them to do, or I encourage them to do every week that shouldn't take very long. And it got me thinking back to the 1% changes. And this is something that I've done a lot of work on myself. Where you know how we see some only do what we do or have the thing that we want.


And we immediately think, “Oh my gosh, I'm never going to get there. I'm never going to like, how do I go from where I am today to getting that thing? It's never going to happen. I can't even see how I'd get there.” And we start to compare ourselves to other people. We start to feel overwhelmed with all the stuff and all the, oh my God, I've got to do all these things.


And like, if I am going to. So let's think I'll use the email list version as well. So let's think you want to get to 500 people on your email list and you've currently got 50. You know, you might be thinking, “Well, all the work I've got to do to do that just too much.” So one of the things about the 1% changes is you, you only move by 1%. Okay. And then once you've moved that way, 1% you then move the next one by 1%, next by the 1%. And it almost becomes so inherent in what you do and how you do it, that the change is not difficult. That's the whole point. It's like, and I'm going to liken this to a personal journey that I am on currently.


I think I've mentioned before, although I hate mentioning it. So I'm amazed if I have, I don't know. I probably have the, obviously, I'd like to lose weight. You know, I am a curvier lady and have been for some time. I've always been. You know, fairly overweight, I would say at different points in my life. And it's always been something I've struggled with.


And I've gone on, oh God, well I've done a million diets, which leverage out, you can have a name, I've done it. And then I've been on a real health journey over these last six months, I think, as I'm recording this and discovered so much stuff. Like, you know, I had a, this wasn't an intention to go into this whole conversation by the way, but it kind of, you know, helps, I guess. I've had like my DNA tested. I've had every blood test done. You can imagine I've had this test, that test I've paid for two different nutritionists and, and yeah, it's, it's a journey and I'm, I'm slowly working on this journey. I have an amazing small group of friends who we support each other with our health and things, and we message every day.


And we're making these 1% changes because you know what, if someone said to me, “Right Teresa to be healthy, you have to go from…” I don't know, let's think like, well, it's the gluten thing that I'm gluten-free. So going from having no gluten to having all the gluten, to no gluten, that's a massive jump, right? Now, obviously with gluten-free have to.


Cause it was a you know health thing and I'm allergic to it. So. That I have to make that real steep jump, but with everything else, like water, how much water do you drink? Or actually, you know, and this is an amazing lady. I feel like I'm jumping all over the place, but promise. That makes sense. Um, there's an amazing lady that I'm part of her membership called Corinne Crabtree.


And she talks about hers is specifically to do with weight loss. And she talks about the fact of, when she first started her journey, she ate out in drive-throughs every single time, like every meal. So instead of ordering a large big Mac meal with, you know, an apple pie let's say, oh, I hate those apple pies. Not that I could eat them though, but oh, no, she would maybe order a medium meal, like, so she wouldn't, so whereas people think like diets.


And like I said, this is just such a good analogy as like, that's it, you've got to change everything tomorrow. It wasn't about that, it was about taking a 1% step in the right direction. So, and I noticed some people that would be like, well, that's ridiculous. You're still having a big Mac meal. But the point is that is better than where she was yesterday.


And it's a change that she could make that wasn't going to rock her world because it's like any kind of fat crash, whatever. I promise this isn't about dieting. It's just a great analogy. You just can't do it. So again, it's like you saying to yourself, okay, now I'm going to go from having no email lists to building an email list to getting 500 people on and I'm going to be posting every day and I'm going to talk about every day. You're just not going to do it. It's just too much. And again, trying to go from, you know, my team and I, I joked that after the bootcamp that we could all have a week off I wasn't joking I kind of meant it.


And we were crazy busy. Like we've jumped straight from one thing into another and we're doing so much stuff, but I could never have done this on day one. I could never have done this at the beginning. Because it had to be a 1% change, 1% change, 1% change. And then suddenly without me kind of realizing we're at a place that I didn't, you know, that I hope to be at, but couldn't get it straight away.


How to start making 1% changes


I do feel like I've probably just like taking you around the houses to explain, but I promise it's going to become clear. So how did you start making the 1% changes? Well, the very first thing you need to do is where are trying to go? Like, what do you want? What are your goals? You know, I go on and on and on about goal setting.


And I did a whole bootcamp about creating your dream business. And what does that dream business look like? So I'm really, really keen. And it's not just about the business. It's about your family life, your home, your health, your, you know, exercise, whatever it might be about. So where are you today and where do you want to be?


So that's the first thing. So if you have something in your life, like, imagine you sat here listening to me and you know, you're thinking now when there's that I'd love my business to be this, or I would love to, you know, maybe lose weight or I would love to start some exercise or have more time for me or not have to cook every meal in the house, or that's the one that I'd like to work on.


Um, so like, you know, you know, there's a goal of something where you'd rather your life be at that point, or you'd rather your, that thing be at that point. So that's the first thing you've got to know, what is the goal? Cause if you don't know the goal, then how on earth can you measure whether you're getting there and how do you know you're going in the right direction?


So, understand where you want to be and what does that look like? Make it really tangible, make it, when we do the Michael Hyatt stuff. And we talk about it in the academy, Michael always talks about his smarter framework. So, you know, specific, measurable, you know, the drill. I'll see if I can find something to link to in the show notes about it.


I'm sure he's talked about it on a blog. But you know, make it as specific as possible. So don't say I want to grow my email list. Say I would like a thousand people on my email list, I'd like 500 people on my email, email list. Don't say, I want my business to become bigger. Say I'd like to earn X amount of money.


Um, or don't think about “Well I don't want to have to do everything in my business.” identify what parts of my business don't I want to do. And you know, what would I get rid of and what type of person that I need to help. So that's the first thing we really, really specific about whatever it is that you are wanting to head towards, get your goal in place. Then obviously you need to know where you are today. So I've got some examples, um, of list-building of having an assistant. I've also got the example of a house manager because I would love a house manager. Like anybody who's listening who runs a house, like, could you imagine like, just not having to do all this stuff?


It would just be so nice, but anyway. You know, so you might be thinking of like all those various things, again, like the, maybe it's a, it's a diet or a health thing, you know, you might think my health, isn't great. And I'd like to improve it. So where am I today? Where do I want to go? So you've got two ends of the spectrum.


Okay. So let's start with our list, building examples. So imagine you're sat there with an email list of 50 people. And you really want to get more than that, and you decided that, and if you can put a timeframe on it, which is part of the smarter framework, then if you wanted to get a 500 people by the end of the year, then great.


Write that down. So I've got 59. I want to get 500 by the end of the year. So then what you need to do is think about what steps could you change? Like what are you doing today? So if you have an email list of 50 people on that, you've just happened to get, because you know, you've worked with them or you've built it up, but just really sporadically and you don't have a system in place. Then you need to start thinking, okay, well, what are the systems I can have in place?


What's the, what do I need to do to get there? But that's where we can get overwhelmed because then I start talking about, I create a lead magnet and the new email system, and then you need to you know, automation and that can feel like a big thing. So where's the 1% in this. Well, the 1% could be, do you know what?


Every week I'm going to make one of my social media posts, a post that says why they should join my email list with a link back to my site where they can find the sign up to my email list. Or the 1% might be, if you don't even have an email list or 1% might be okay, I'm going to find out which email system I should use.


I'm going to ask in a group or something, by the way, if you're just starting out, it's MailerLite, just skip your head there because it's a really good one to start with it's much better than MailChimp. And I've decided that episode 196 is going to be me comparing these different email systems for you.


So you can have an idea of, of where you're at and what you should use. But anyway, back to today. So your 1% might just be making that decision and then you'll know, well, what's the next 1% on top of that. So once I've done that, the next 1% isn't maybe I sign up to it. Can you see how breaking these things down into really teeny tiny steps doesn't feel overwhelming? It doesn't feel exhausting. It doesn't feel oh, my God, I've got so much to do. And we try and do it with everything. So, you know, when we're doing anything, like setting up, ready for build my list to come back, you know, we break down every single step and then we just work through each one at a time. But I'm talking obviously more general long-term goals.


Okay. So that's the email building one. Like I said, if you have a list set up, your 1% is just post, just send a post out. Even if you haven't got a lead magnet, just put a post up and say “Do you want to join my list?” Easy peasy. Okay. Next one. Imagine you want a full-time assistant or you want a team to work with you in your business.


And right now you're working on your own and you're doing all the stuff and you just think, I can't imagine how I'll ever get to the point of being able to bring in that team. So what 1% can you do? Well, the first 1% you can do is get an idea of what you actually want to get rid of. So it might be that you start to write a list as you're working.


Um, and I've done this exercise a few times that basically as I do something, I write it down and then I have a, again, this is a Michael Hyatt thing, actually. I don't know, I'm going to remember exactly, but something like a, hang on, it's in my book. I've got it right here. Uh, delegate. Hang on. Can you hear me like shoveling around on my paper?


Uh, because I have this full focus planner, defer, delegate, or delete. I adjust my mic as well. So I probably went a bit funny, but anyway, defer, delegate or delete. So, you know, that's what I do is I'm doing tasks. I'm like, well, could I have delegated this, or do I have to do this full stop? So. You could start off with the 1% being that, or let's say, you know, what you want to do and you know what you want someone to, to start doing in your business, then why not just start at like, I don't know, an hour a week or four hours a month or something. Because lots of freelance people will do just that amount.


My first VA that worked for me to 10 hours a month. And I remember thinking, what are you going to get done in 10 hours a month? That is nothing. I got an entire month to 10 hours. Oh my gosh. You wouldn't believe the stuff she got done. Because they are just doing an action as in, you know, depending on what you give them, obviously.


But some of the stuff that I handed over initially was like, you know, follow this process that I do. And can you do the same? Whereas it might've taken me I don't know, 10 minutes or half an hour, you know, it might take them 20 minutes. Cause they're literally going in and doing the thing, getting out again, they don't get distracted.


Their job is to make sure they're being really efficient with their time. So you'd be amazed how much they can get done. So why not just ask the question in a group or you know community that you're in and say, “Who works with any VAs that they can recommend?” Or “I'm looking for someone who can help me with this for just a few hours a month.” And it might be a VA can be anything.


The pricing can be really quite the wildly different, but you know, you could be talking like 15 to 35 pounds an hour in the UK. But again, like for 60 pounds, let's say, let's say 15 pounds an hour and you're for it for to 60 pounds. Is it not worth just trying and going and doing a bit of outsourcing. So that 1%. Now, yeah that's not full-time member stuff. Yeah. That's not a whole team, but at least just starting, at least you're going to that. And then what you'll find, which is exactly what I found, is the more time you are freed to focus on things that make you money or build your business, the more valuable your time becomes and the more you see the value in outsourcing.


Okay. So, you know, let's say like me, you want to bring in a house manager or you want to bring in someone to assist with some of the jobs are in the house. So obviously I wouldn't have the faintest idea how much a house manager cost. If I'm honest, maybe that's the first thing I should do. That's my step one, my 1%.


But there's obviously lots of jobs around the house that I have to do. And some of them I've already outsourced. So I have a dog walker who's amazing and the dogs love her who comes depending on where the pool's around or how busy we are. It might be sometimes it's four times a week, sometimes it's two times a week. But you know, for the money I pay her, it's absolutely worth me having that worry of like the dogs aren't getting walked or the dogs aren't having some time. But also the me not having to do it. Now, granted, I'm not a big fan of dog walking, but, but it's like, okay. So my 1% could be, I can't have a full house manager but what can I do? The other thing that's an absolute, uh, gets me so wipe out just the fact that I do all the cooking. Like I could be on a call for 8:00 PM and I'll come off the call and they'll all look at me and be like, “What's for dinner.”


And it drives me insane. Especially when my week is very busy. Like, you know, when I'm in a launch or something like that. So anyway, so for me, obviously, getting someone to cook our meals is really not something that is on the books at the moment financially. I mean, again, I don't know how much it costs.


I probably should look at it. But what about bringing in prepared meals? What about, I found a couple of really cool places that do like vegan plant-based meals and, and gluten-free, which was ACE. And by the way, in case you're wondering who it was I think it's detox kitchen. I think I'll double-check and put a link into my show notes. But they do basically amazing tasting ready meals that they send your house and they do salads and things like that.


And it's like, okay. So I can't afford someone to come and do all the cooking. But is there something I can do instead? Is there something that I can get some help with and make a 1% change so it's not as stressful. And then obviously things like, you know, I've put the example down of drinking more water or becoming more healthy, which is how I discovered the 1% change. Because like I said, I would, you know, I looked at my diet and it really wasn't horrendous, but it wasn't great. And I was really low in loads of vitamins and I might take lots of supplements, but like the 1% changes might be if, you know, you need to get more sleep, but you're not very good at it, then maybe you know, go to bed 10 minutes earlier than you normally go to bed.


Or maybe if you want to start a morning routine and you want to get up, but you're not great at it. Maybe set the alarm for 15 minutes before you'd normally set the alarm. These tiny changes build up to massive things. But the problem is at the time you just think it looks so insignificant that why should we even bother like well, that's ridiculous. But then you know, so for instance, like breakfast for me is really tricky being gluten-free and also unsavory. I'm not a sweet person. I don't like sweet food particularly. So it's like, okay, I would have started off on my journey, like eating, like almost like a full cooked breakfast every day, which not only as a right pain in the back in the neck, but you know, it's not as healthy, whereas now I've made one and percent changes, 1% changes. And now I'm at a point where I eat, I do on a Sunday, like a load of vege like onions and peppers and mushrooms, tomatoes, chili, garlic, and I fry them up in some oil and then I put some treats so in it, which, yeah okay, it's still me. And this isn't about me trying to be plant-based.


It's just about me trying to eat healthier food and more vege. And then I'll have it with a fried egg or something. So I've gone from having what was effectively a full English breakfast, most days to having this. And then, and then when I have to tweak it again to pull out the Tereso or go from a Friday to a poached egg, it's not going to feel so hard because I've took 1% steps to get there.


Does all this makes sense? You're thinking, Teresa you're talking about your breakfast. You've literally told them, like, you know, your little recipe that you make for breakfast, how is this helpful? But I really hope it is because, like I said, it's not just about the business. We are not just our businesses, everything else. Like I've said before I adore what I do, and I could basically just do this all the time. And I was not very good at looking at my own health and looking after myself and, you know, making sure I was eating well. But the truth is if I don't look after me, I don't have a business. So again, like the fact of when I finish work, I dunno, six o'clock maybe I go to the school and I grabbed my daughter and then I get back and I've got to start cooking. And I then don't sit down until 8:00 PM. So I've been working my backside of all day. And then I sit down at 8:00 PM. I don't want to have to do that. So if I can do 1% change to make it a bit easier, then I'm going to, if I can pass one thing off my to-do list to someone else to do then I'm going to do that. So hopefully this has been helpful. If not, you've got a lovely breakfast recipe that I've just given you. So win, win. I really hope it's been helpful. I'd really love you to tell me, like, think of one thing. In fact, I am going to set you some homework because it's all in the doing it's all well and good you listen to me and thank you. I love you listening to me. But we've got to do something with the stuff. So I'm going to set you a challenge and I want you to DM me. Or like go onto the, onto my website and use the contact form or whatever. Or you can email And although that goes to my team, I also get that copied in.


And if it's something that I deal with, then they leave it. So yeah. I want you to tell me what thing you want to change. I want you to tell me, and if you're struggling as well to think of what that 1% could be, then, then definitely get in touch with me. And if it's on DM, I'm very likely to send you a voice note back just because I'm not great at texting.


And I don't like it. So do it on Instagram. Cause I tend to do all my stuff over on Instagram, if you can. But tell me what, where you are now, where you want to go to. And if you do know what 1% you could do, then tell me, and I will cheer you along. And if you don't know, then ask me and I will see if I can help you.


So, so yeah, I really hope this has helped. I hope the 1% thing, it can make a big difference and celebrate, by the way, every time you've made that 1% change then goes to the next level. Celebrate that, it's amazing to work. Brilliant. Right? I'm going to leave you to it. Have a lovely week. Don't forget to go and check out that masterclass all about list building.


So if you are wanting to build your list, then do go check that out. Happens on the 29th of June and otherwise, I will see you next week for an interview. Until then have a fabulous week.