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How To Make The Most Out Of The Content You’re Already Producing with Natalie Hailey

This week we have an incredible interview with my lovely friend Natalie Hailey, where she will be sharing all of her top tips for using content to its full effect. As entrepreneurs we spend so much of our time producing and working on our content, but how do you make the most out of the content you’re creating? Whether you use social media, run a blog or host your own podcast – this episode is perfect for those who need that little bit of an extra push. Natalie talks us through her tried and tested process, telling you how you can make the most out of your content in a fun and practical episode.

KEY TAKEAWAYS COVERED IN THE PODCAST
  • Although you may spend hours perfecting your blog, podcast or social media, creating your content is actually less than 50% of everything that needs to be do when it comes to making the most out of your incredible content.
  • It’s important not to be over ambitious to begin with, as you’re leaving a standard of expectations your followers will start to expect. Ideally, you want to start small and know your limits.
  • Having a process in place is the best way to ensure you’re doing exactly what you need to, every single time.
  • Repurposing the content you have created for one platform can be incredibly easy. For example, if you create a YouTube video you can use Rev.com to request a full transcript.
  • When creating new content, make sure you’re thinking about whether or not you link back to content you have previously created. Whether you do it throughout your content creation or you spend 5-10 minutes adding it in at the end, it can be incredibly beneficial.
  • Create a content audit sheet. This will detail everything you need to know about each episode you have created.
  • Create your processes before you need to create them.
  • No one is going to see the amazing stuff you have created if you don’t put it out there.
  • If you’re not skilled at something, outsourcing is a great investment. There is no shame in outsourcing parts of your processes.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

If you take anything from today it should be that once this episode is finished you need to sit down, grab a pen and paper and start planning your processes. If it helps, set up a spreadsheet that your whole team can get involved with.

HIGHLIGHTS YOU SIMPLY CAN'T MISS
  • Introducing Natalie – 07:48
  • A Step by Step Guide to the Steps That Should Follow Publishing a YouTube Video – 17:20
  • Repurposing Content for Other Platforms – 30:00
  • Linking Back to Previous Content and Using A Content Audit Sheet – 35:45
  • Promoting Your Content – 43:00
Transcript below

 

Hello, and a very warm welcome to today's podcast episode. How are you doing? How has your week been? Mine has been good, busy, few trips in and out. I'm recording this right before I head off to California for two whole weeks. I can't wait. Now, I'm not going over for a holiday. I am going over for work reasons, but obviously working in California in the sun is obviously way nicer than sitting in my office in a very grey looking England. I am really, really looking forward to going over there. Also, the other really cool thing about going over there is that I get to meet up and see lots of people that live over there and I only ever see when I'm over in California. That's going to be super cool. Very much looking forward to that. It's my last trip of the year out of the country anyway, so that's cool. Yeah, I'm looking forward to that.

Anyway, onto today's podcast episode. We've got an interview for you today, and this is my very lovely friend Natalie Hailey, who helps businesses basically use their content to full effect. Now, you know I am a massive advocate for you to produce content, I.E., a blog, a vlog, a podcast, a live video show, whatever it is. I am really, really keen for you to do that. Because unless you are a big business that can advertise and get your brand awareness that way, then really content is the next best way in which you can do that. I highly, highly recommend you do it. Also, it proves you're an expert, blah, blah, blah. There's a million reasons I've probably told you over and over again, so I won't go into that now. It's super important for you to actually have that regular content.

We spend so much time producing, as I well know, because I'm recording a number of podcasts today, so I know how much time it takes. I'm going to let you in on a secret. Episode, let me think, episode 87, last week's episode, I recorded, and it was a 30 minute episode, and it took me about an hour. It never does that, but for whatever reason I kept messing up, and stopping, and starting, and stopping, and starting. Even when you're on episode 87 of a podcast, it still sometimes takes way too much time and way more time than it should take.

Anyway. It takes all this time to produce this amazing content. You've written your blogs. You've produced your videos. You've done your podcast. Then you put a post up on social media and it's tumbleweed. That's it, no one's reading it. I remember when I had a blog and no one read, or hardly anybody read my blog. I am much happier now with the podcast, because obviously I can see my stats on that and it's awesome. That's the problem, you write this content, you do this stuff, and then how do you make sure that people actually know that it's out there and how do you make a point of really making the most of that content?

Natalie works with business owners and entrepreneurs from all over the world who have podcasts, or produce videos, to make their content happen. She takes the initial content and takes the pressure off the content creator and handles the entire publishing, promotion and repurposing process in order for them to keep producing top quality content consistently, and to grow their audience. Basically Natalie will take someone's video, and then she does everything else.

What's really good about this episode is I haven't necessarily brought her on here to promote her services to you. I've brought her on here to talk you through the process that she uses. What I discovered during this episode, as you'll hear, or what I kind of mentioned, is that it's taken me a long time in business to realise, and maybe I'm just a bit slow, that actually if you can put a process behind something, it makes it so much easier. Natalie doing this week in, week out, for various different people on various different platforms, she has obviously had to bring in a process. Also, when she's working with people, they have had to follow her process so that she can do the work with them.

What's really great about this episode is Natalie talks us step, by step, by step how she makes the most of their videos on YouTube, how she makes the most of their podcasts, what she does with blogs. She talks you through all the things that she does in order to publish them. How do you make the most of putting a video on YouTube? She gives some great tips around that. Then what she does in terms of creating that content, so the types of social media she posts, and where she posts and promotes that bit of content. Then how she uses that content to then create other stuff, so she's repurposing that one thing.

Like I said, I love this episode. She really just talked through step, by step, by step, which is awesome. She's also got a template as a freebie that is in the show notes. If you go to teresaheathwareing.com/88, the number, then you're going to be able to get the download for her template. That's her process on how to do YouTube videos, and podcasts, and blogs. Also, she gives loads of tools and loads of different systems that she uses to help her find keywords, and to put together her titles, and different things like this.

Really, really useful. Very practical session. I really enjoyed this one, just because I had a few revelations in it, which is always funny and I always enjoy that. One about this podcast, which was interestingly enough. Yeah, really, really useful podcast. I think you're going to find it useful.

The other thing that I want to mention before she gets started is the fact of, like I said, this isn't necessarily for if and when you want to give this away to someone. This is a process that you can use. What's great about you having this process is come the day when the business is grown, that you can pass on these things to someone else, believe me, having done this, I know how useful this is to have that strict process in place. Not strict, but to have that process in place is really, really key in terms of saying to a VA, or to a content manager, or whoever, to say, “Actually this is the process I go through. This is what I do. You just need to follow that process.”

She was really helpful in helping you understand about thinking more long term. Because at the moment you might do things all yourself, and there's still things that I do all myself, and yet I still have a process for it. Funnily enough, one of the things I've just put together is a kind of monthly to do list for the academy, because I know that every month I'm adding in additional calls. I know that we have several coaching calls. I know that we've obviously got Facebook Lives, and I give everybody social media updates. If there's any challenges, and that sort of thing. I've done myself a process in order to say, “Right, Teresa, have you done it for this month? Have you done, this, this, this, this, this?”

Because even though it's me doing every step, it's really useful to be able to tick those things off and to remember, okay, once I've done that, I do this. Once I've done that, I do this. Like I said, I really hope you're going to enjoy this one. She's a very lovely lady with lots and lots of good ideas, so fingers crossed this is going to be a good one. Over to Natalie.

 

Introducing Natalie

 

Okay. I am really excited today to welcome my very lovely friend, Natalie Hailey, to the podcast. Welcome.

Hello Teresa. I've got a huge beam on my face. I'm very happy to be here.

No. That's good. I'm really glad, and I'm so happy to have you on because not only are we friends, which is lovely, but secondly, what you do is very smart and very helpful. You know how I always have amazing guests on, and I love having amazing guests, but sometimes you think, that's so cool but it's so far away from most people and what they can do, or that's a different level of business, or whatever. Actually for you, and what you do, and what we're going to talk about, I think it's going to be perfect for anybody listening. This is going to be an awesome one.

Oh, good.

Before we get started, why don't you just tell our listeners kind of how you got to do what you're doing now?

Yeah, sure. Yeah, it wasn't really a straight road. I didn't exactly fall into it, but it's funny how sometimes when you start off in business it takes a different path to what you first thought it would. I started off really with the main focus being on copywriting and helping businesses and entrepreneurs create their blog content. From there it became really clear to me that there was a real demand, people who had a blog, or a podcast, or created video, there's such a lot to do behind the scenes.

It's one thing actually putting a blog out there. It's one thing creating a fantastic video or podcast episode. It's quite another thing to then do everything else that comes after that, once it's been edited, to actually get it published, do all of the fraffy things, as I call them, behind the scenes, which most of us hate doing. Then actually getting that content promoted. Because let's face it, we have to work quite hard really most of the time to drive people to watch our video, or listen to our podcast, or read our blog.

It led to me actually helping, as I said, businesses and solopreneurs mainly, to actually get their content out there in a high quality way and on a consistent basis. That's really the key, is helping them do it consistently. Because when we're running a business, there's so many things to think about, and we're so busy that often it's our own content that falls off the end. I'm very happy to be able to help people do it on a weekly, however they choose to do it, to get it out there consistently.

I think that's great, because the other thing is when we do make content, and everybody knows who's listening that I am a huge advocate of you having some kind of regular content, whether it be a blog, vlog, video, podcast, whatever it might be. When you are going to all that effort, because this takes time, obviously, all of this takes time, creating any kind of content. The last thing you want to do is create it, put it out there and have tumbleweeds, or not maximise that opportunity to get it seen by as many people as possible.

I think like you said, sometimes the emphasis is so much on the content, I.E., you've got to create the thing, and putting all your effort into it, and then if we're doing it ourselves, you just shove a blog up on a website and think, oh brilliant, the world, and their masses are going to come and look at it now. It's like, if you build it, they will come. Well, they're not going to, not unless somehow you tell them, and you get the message out to them.

No.

That's where you find a real kind of niche in terms of helping people do that.

Definitely. I mean, I would say that the actual creation of the content itself, in whatever form, probably doesn't even form 50% of overall what needs to be done. Because most business owners are so busy, it feels like a huge achievement. It is a huge achievement to take that massive, oh, I've written a blog this week, or I've put another episode out this week of the podcast. Like I said, there's so much more to be done after that. Hopefully what we can talk about today will help people get some kind of process in place that it doesn't feel as overwhelming. In that sense they're much more likely to remain consistent.

Yeah, and also if they're sat there thinking, “Oh god, so I've got to do a load of other stuff after it.” It's like, why not consider then reducing the amount you make of the content? If you are doing something weekly and you think, but literally I'm just checking it off and I don't have the time to do the next bit. Then maybe go every other week and make sure you put that time and effort in.

100%. I'm a huge advocate for doing less but making more of it. Huge. I think there's been a real shift over the past couple of years towards that. People do seem to have that. A few years ago it was like, well, you need to produce a blog every single week, or at one point every single day. I think we have to be realistic about what we can achieve.

My biggest piece of advice to people when it comes to staying consistent with any form of content is not to be over ambitious, at least to start with, or at least when you're in the early stages. Because it's very easy to kind of build up and increase that frequency, but once you've set a certain expectation, not just for yourself, but for your audience, it's very, very easy for them to lose a little bit of confidence in you if they see that you can't keep up with that. Much better to pare it back a little bit, be realistic about what you can achieve, and then build it up from there. Because it's hard, especially in the early days of business, when normally you're doing everything yourself. Outsourcing isn't always an option to start with.

No.

You do have to be realistic. With my own podcast, I decided to publish a podcast episodes fortnightly rather than weekly, and make more of it in between. Focus more on the repurposing and promotion. I do think that's something that people should consider. Then as time goes on, build it up. When you can look at bringing in help from other people, with all of the different elements of it, certainly go down that route. Then it frees up your time to focus more on whatever you need to be doing.

Yeah. No, I totally agree. It is a huge pressure, I have to say. There's a few things about doing regular content, and podcasting, and doing it every single week. Because one, you've got to do it every week. I knew, and this was one of the reasons why I think I did podcasting, because I knew once I started I couldn't just not do it. Whereas with the blog I was never consistent. I was never, because I knew no one was paying that much attention. With the podcast it was like, no, if I'm going to do it, I've got to commit to doing this every single week. Don't get me wrong. Some weeks I am right on the nose, or I have been. Literally, anybody want to work on a weekend? Because it comes out on a Monday. That bit is, it's not that that doesn't happen, but every Monday, without fail, a podcast will be made.

It's staying consistent, but also it's finding content. Don't get me wrong. We are in an industry that is massive, and there's so much to talk about. However, not every industry's like that. Also, it's just so much content. If you wanted to go back and listen through all the episodes I've done, so when this episode comes out I think, well we're going to be mid 80's. That is a lot of content. Again, if you're just doing it and you're not maximising each one, then you're losing out, or you've put so much effort into doing that content, and then it's just, oh, move on to the next thing. Oh, move on to the next thing. Yeah, totally agree. Starting lower, then if you want to do it, move up. It's like I've always, and I talk about this all the time, that I always have this idea that I'd like a YouTube channel, I'd like to do a YouTube thing.

Yeah. Me too.

It's like I can't, because one, if I can't be consistent, I'm not doing it.

No.

I just know that I do enough. This is a lot of content, and I'm glad people love it, and it's great. Yeah, I do like the idea of a YouTube channel, and maybe one day I might.

One day we shall both have our own YouTube channel.

Exactly, and we'll be like YouTubers, and be cool.

We will.

My daughter will be unimpressed.

The kids will think we're amazing.

No, that is never going to happen.

Rather than embarrassing.

Yeah, so I think to keep consistent but small, but then make sure you put almost as much effort into the promotion of that thing, rather than just literally kind of just getting it out there just to tick the box and go, “Look, done my content. How good am I?”

Definitely. I think a lot of people are, they lack confidence when it comes to sharing their content. They think, okay, well I'll promote it once. They're fine with that. Yeah, I'll put another, a second time with the social media post out. I'm fine with that. Then after that they're a bit like, “Oh, I don't want to-“

Don't want to talk about that again.

Yeah. I don't want to talk about it again. I don't want to annoy people. I don't want to bombard people. I think 99.9% of the time people are not promoting their content enough, because there's just so much out there. The risk of somebody actually seeing more than one of your posts, if you've done three for example, is not that high anyway. You've really got to put some welly into the promotion of it for sure.

Yeah. Exactly. What's so great about today is that you're going to talk us through, step, by step, by step, which I love, and hopefully my audience love because I do it all the time, exactly how to take something from, okay, here's your finished content, to putting it out. We're going to talk about YouTube, but obviously this is relevant to everything, and we will dip into the others. We're going to go to the YouTube one because there's a few different bits in that process that actually is really key for YouTube, so I wanted to cover that off.

 

A Step by Step Guide to the Steps That Should Follow Publishing a YouTube Video

 

Let's get started. You are given a video, and it's completed and edited. Have they decided what the video title is at this point?

In most instances yes. It just depends slightly on the client. Mostly my key requirements are, yeah, that the video's been edited, they know if not what the exact title is, a rough idea. I can then tweak the title to incorporate any sort of keyword or phrase that needs to be in there. The only other thing I would really need to know is if there's any sort of specific other keywords that, if we're talking about YouTube, that they want their video to be found for, so I can make sure they're considered as well.

What I'll actually do if you want is talk you through an actual process.

Yeah, that would be lovely.

Sort of pull an example up. Because I think the thing is with any of this, because there's so many different parts to creating and publishing and promoting any one piece of content, so I'm sort of doing that with my own content, but also lots of other people's content. If I didn't have a solid process in place for every single piece of content and every single client, and how their process works, then I would be in a real mess.

Yeah.

Be in a serious pickle. You just, if there's one thing that listeners kind of went away and did today, that would be to sit down, grab a piece of paper, or I'm a huge fan of just a Google Sheet. I think now there are so many tools out there to keep us organised and on track, but I do sometimes think that we overcomplicated things. We make our lives potentially a little bit harder than it has to be. If tools like, there's Trello and Asana, there's lots of other fabulous tools out there, and if that's what works for you, that's fine. I just think sometimes just a simple spreadsheet that you can share, if it's relevant to, with other members of your team, so you can all see exactly what needs to be done in quite a lot of detail. People can tick off when they've done their part so everybody knows where you're up to, what the deadlines are, et cetera. I really just think that's a, it works for me anyway, and it-

Yeah. Like you said, it doesn't need to be complicated. You don't need anything [crosstalk 00:19:27].

It really doesn't.

You could literally do it on a piece of paper.

You literally can just do it on an old fashioned piece of paper with a pen. If we're talking about YouTube videos, yes, I'll have an idea of the keyword that we want to use, and ideally a title. The video at this point-

Sorry, just one second. When you're talking about keywords, you're talking about the words that you would put into Google to find the thing that they're trying to get seen for. Obviously if this podcast, for instance, if we're talking about repurposing content, we would want the keyword repurposing content in there.

Yeah. We are talking about Google search to an extent, but we're focusing quite specifically on how people search within YouTube. We'll talk a little bit about how I work with keywords, and tags, and things like that, and the tools that I use. I normally advise that people have one chosen keyword or key phrase for any particular video. For example, if you were doing a video about sales techniques, different sales tips and techniques, your keyword for that video might be sales techniques. Then I'll sort of talk you through in a second how I then go from there to further optimising the video using that key phrase.

The first thing I would do, once I've got the edited video, and I'll just take you through in the particular order I do it, and it's going to be slightly different for everybody. Because the thing that takes the most time, I need to, one of the things that I do is I upload the subtitles to the video. It's really important now, because a lot of people are watching with the sound off, to have subtitles in videos. I really recommend Rev.com for the subtitles.

Yeah. I'll put a link to that. I use Rev, they're very good.

They're good, aren't they? The turnaround is fantastic. They're really quick, and really accurate as well. Sometimes you do have to just double check through them, but they are really good. I'll always do that first, because whilst they are quick, you could be talking about a couple of hours before you get it back, so I want to make sure that I can do lots of stuff in between while I'm waiting for that. I'll upload the edited video to Rev, and send that off so that they can do the captions.

Then I'll start thinking about the optimization. There's a few tools, I'm a huge fan of one called Morningfa.me, and it's spelled Morning F-A, and then .M-E, if anybody wants to check that out.

Okay, great.

There is a fee for that. I don't know the prices off the top of my head, but I've used a few and I just find it really, really user friendly. Basically it helps you optimise the title of your video, and helps you optimise the description of your video. The description is there's usually a couple paragraphs underneath any video, telling people what it's about. It helps you optimise that.

There's also a section on YouTube for tags as well. You can have quite a few tags connected to any particular YouTube video. There isn't a restricted number of tags themselves, but there is a character limit, and I think it's 500 characters. That might allow you to have maybe 20 tags, depending on how long they are.

For example, if a video was about sales techniques, just using the previous example, you can use tools like Morningfa.me, or there's TubeBuddy, or there's vidIQ. You can enter your keyword, sales techniques, and it will then, using its data, it will show you other alternatives. It might come up with sales tips. It might come up with sales techniques for beginners, or sales techniques for face to face sales techniques. Things like this. Come up with all sorts, and it will rank them.

They're fairly sophisticated. They can use search volumes. The idea is that, and each platform has a slightly different way of displaying them, but the idea is that you can choose the top ones, the ones that are going to get the highest volume search. You can really use those tags to give your video the best chance to be found by the people who it's going to be most relevant to. These tools make it really, really easy to do. It's as simple as, on the backend of YouTube you literally have a place where you can upload your video, a place where you can enter your title and the description, and a box where you literally write your tags in. It's quite simple. It sounds complicated when you're talking about it and you don't see it in front of you, but once you're actually on the backend editor, obviously it's-

Sure. It's not too difficult.

It's not too difficult.

Okay, so you're uploading the video.

I'm uploading the video, and then once I've uploaded the video tools like Morningfa.me, for example, you can write your title, and your description, and your tags are all inside Morningfa.me, and it's giving you a rank and how good is your description. For example, it's a really good tip for your keyword to be at the very beginning of your YouTube description. Ideally the first word, certainly in the first sentence of the description, but if you can get it right at the beginning that's really going to help. It's not always possible, because you've got to consider how readable that is as well.

Exactly. Yeah, there's always a balance between humans and computers.

There's always a balance, yeah. Definitely. You've got all that information in your optimization tool, but most tools like Morningfa.me you can just copy and paste straight onto YouTube then, so you're not writing it all out again or anything like that. You've uploaded your video to YouTube. We've tweaked the title. We've added the description and the tags.

Then I would add a custom thumbnail. The thumbnails on YouTube are really, really important. Probably underestimated a lot of the time because so many people are using their phones to look at YouTube, so we really have to consider how we attract people's attention. You only have a very limited amount of space obviously on a thumbnail image, so the general advice out there seems to be to limit the text on your thumbnail image to no more than three or four words, which is quite a challenge really.

Okay.

Ideally you want your YouTube thumbnail text to be different to that of your title. Because your thumbnail is almost another opportunity that you want to maximise that, you want to make the most of it. You don't necessarily want to repeat the title.

That's interesting, because I think most people would think it needs to be the same. That is interesting.

No. It's the opposite. Yeah, the opposite. You have to get quite creative, and you actually have to kind of think, what can I put that's really going to draw people in here? I think spend more time on the thumbnail image than perhaps you think, because it does have quite an impact if you get it right. Obviously it wants to be really clear. Ideally if you can have a picture, a screenshot of the video, or if you actually take some images on your iPhone or whatever that you've purposely posed for, or whatever else. Then that's great if you can get your face in there. Really just put some effort into the thumbnail image.

Then the other thing with YouTube is that you have the opportunity when you publish a video to promote other videos on your YouTube channel from that video. It's a little bit like with blog posts when we link back to previous blog posts or related blog posts. Totally the same thing, it's just you're doing it in a slightly different way. We call these cards on YouTube. There's a section where you can add cards. If a third way through the video you refer to another video, you would add a card at that point. It gives you a little timer along the bottom so you can stop the video at that point, add a card.

That's in YouTube.

That's done within YouTube itself. It's all on the editor section of YouTube. You can have as many cards as you like, I think, so I always try to put at least one, but ideally two or three cards, just so that you're promoting other videos on your channel. It's all going to help with your watch time and that kind of thing.

Also, really important as well to have an end screen. At the very end of your video, often if you watch YouTube videos, you'll see that people have either a logo, or a little picture of themself, or just maybe even a subscribe button, something that you can click to subscribe to that channel. Then also YouTube gives you the option to show a video that's either best for the viewer, based on YouTube's analytics, or you can send them off to a link of another playlist that you've created, or you can send them off to a previous individual video. Again, it's just another way to link off to different-

To try and maximise all those opportunities.

All of the opportunities, yeah. YouTube is really geared up for that, so it's brilliant. By the time I've sort of done all that for a client, then the subtitles will normally be ready. I'll normally have an email at that point from Rev.com to say, “Captions are ready.” I'll go ahead and download those off Rev.com, and then physically upload them onto YouTube.

Okay.

YouTube does give you automatic captions, but they're not too reliable.

No, and especially if you are talking about something that has names, or [crosstalk 00:28:13]

Yeah.

Then obviously it's not going to get it. It's not going to know that sort of thing. Yeah.

No, it's not going to get it. The final thing I would probably do on the YouTube side of things is to add that video to a particular playlist. It's a really good idea to have playlists set up on your channel so that people can find the kind of content that's relevant to them. There is an option on the YouTube editor to add that particular video to one or two playlists.

That's cool.

I have all these parts of the process on my Google Sheet, and I literally, once I've done each box, I'm really, really sad, and I get a huge amount of satisfaction from writing, “Done, done, done.”

I love it. I love nothing more than crossing things off a to do list.

It's amazing, isn't it?

I've been known to write something on just so I can cross it off, because it feels so good.

Oh me too. Yes. Got to be done.

Honestly, I love it.

Got to celebrate these small wins.

Exactly, no matter how small.

Yeah.

Okay. The video's all up ready, so let's talk about going forward in terms of how are you maximising and getting as many views on that content as possible?

 

Repurposing Content for Other Platforms

 

Sure. Yeah, so whilst we're talking about YouTube videos and YouTube, that particular process that we've talked about there is probably just one third of the entire process. We next have to think about how we repurpose that video. Most of the ways, the main way that my YouTube clients choose to do that is by creating a blog out of the content of the video. Again, Rev.com is brilliant, because not only do you get the captions, but for no extra charge you can select to download a full transcription of the content of the video. It's so handy, so, so handy. I do watch the video through, and mainly at the point, interestingly, when I'm checking the captions on Rev. Because while as I say, they are 99% accurate, but I did get a swear word in there once, and I thought, oh my goodness, I'm so glad I looked this through.

That's hilarious.

It was on one of Andrew and Pete's videos.

That's brilliant.

Yeah. It began with an S, so I'll leave it to you.

Yeah. We can guess.

You can guess, yeah. I usually use that as my opportunity to watch the video through, because that's the first step that I do anyway. It sort of works out quite well. Yeah, you can download the transcript, and I use that as the basis for creating the blog.

It's a lot of work turning it from a transcript to a blog, because the way I speak and the way I write are so different.

Yeah.

I have a podcast listener who's contacted me and said that they read my transcripts, which I find amazing. Because honestly, I don't know how you could read a transcript, because I don't think it's going to make sense. Anyway, she said she does and it's all fine, which is great. Do you have to do a lot of work then to transfer it from one to the other?

The honest answer is, it depends completely on the client, so whoever who's done the video. Because I have some clients who literally script their videos, so those clients it's dead easy because it's so structured. There's hardly any ums and ahs in it. The sentences are already almost complete, structured, finished sentences. For those it's fairly easy with some tweaking, some filling out, a little bit of editing, to create a decent blog from that. With others, it takes more work. It just depends on people's individual style when it comes to recording videos and whether they script.

Oh, I'd be a nightmare. Honestly. My stuff to turn into a blog would be a nightmare. It would literally be full of a load of rubbish.

Oh dear. At that point sometimes I'll just create, I love Google Drive, I just think it's amazing, so I just get a Google Doc up and I copy and paste the transcript onto that and work on it within the Google Doc. Once I'm happy with the edited version, I've added in any links, that's quite an important part, formatted everything, I can then put that onto their website. Usually it's a WordPress website, but it can be any different platform. Again, formatting the blog within there, making sure we've got the right headings and everything else. Making sure all the links open in new tabs, and that kind of thing.

Then optimising that blog on the platform. Again, if it's WordPress many clients will use Yoast, which is so easy to use. Again, I know what keyword we're optimising for, so for example if it's-

Already picked it, yeah.

We've already picked it, so I can use Yoast to make sure that blog's optimised for that keyword. Various other things relating to the actual blog. Again, it's uploading the thumbnail image, making sure the image is optimised using the alt tag.

Let's just say that so that people understand what you mean by that. When you upload an image, you have an option to put something in the alt tag text. Tell us what you're putting in there.

Normally it's the keyword that we are optimising for, normally. Because Google uses images as well as text to help people find relevant content, and obviously it's very sophisticated but can't yet work out what's physically on an image. The alt tag is just a way of helping Google out and saying, “This is what this image is all about.” It's just another tiny opportunity to help optimise your content really.

To get it-

They're all little tiny things, but all done together they can make quite a big difference.

Yeah.

Again, these are all just the little things that people tend to ignore, bury their head in the sand about, or maybe don't even know about but quite often-

It doesn't take long.

No, it doesn't take long really.

Not when you've done that bit of work at the beginning. The other thing you mentioned that I just want to jump on, because actually this is a bit of a bugbear of mine. A missed opportunity for lots of people is when they don't open links in new tabs.

Yeah.

If someone's on your site, obviously you want to provide them with the link, but you don't really want them leaving your site. Always open any links from your website, again, social media is a big one. Often when I go, and if I'm looking at someone's social media, I go to their website, because that's just the quickest and easiest way to get a link to the right Instagram, or the right Facebook, or whatever. When it then takes over their site, because it's not opening in a new tab, it's like that's a big mistake. Because you want them to obviously get access to that, but you really want them to stay on your site. Always, I always tick open a new tab.

Always, always, always. Again, fair enough, if you do have a lot of links, it can feel like a bit of a faff, but it's so, so worth doing.

Absolutely.

That's definitely something else to consider. Yeah, so mainly at this point we've got the blog pretty much up on the website, and then create the back links. I would have a little section at the bottom, or links throughout the post to all the blogs on that client's website that might be relevant. Then go back to those blogs and link forward to this newer one, if that makes sense.

How would you do that? Would you just add an additional line in that blog saying-

Yeah. Quite a few people will have a related content section at the bottom, or you might like … Then a bullet point list of maybe three or four other blog posts underneath. I might try and weave it into that blog post by creating another sentence, or something in brackets to say, “You can check out this-“

You can see more here. Yeah.

Yeah. Definitely. It depends slightly on how people have got things set up and how they like to do things. Yeah, just making the most of that opportunity to link all your content together, just like we did with the videos. Get them all linked together.

 

Linking Back to Previous Content and Using A Content Audit Sheet

 

Again, that's really interesting, because I bet so many people don't do that. With the podcast, often if I am talking and remembered that another podcast is really useful for this, then I will say, and it's always linked in the show notes. We'll have a whole section on links that I've mentioned in the podcast. I wouldn't necessarily be thinking to do that on blogs, or going back and re-looking at what content I've done before. Obviously it's going to get to a point where the podcast is so big and long that I'm going to forget what we've done episodes on previously.

Sure.

It's a really good idea to almost, I know we have a spreadsheet of a list of every episode that we have and what the title was, so that I can see at a glance. We actually use it for repurposing, as in when did we last talk about that particular episode? We kind of tick off every time we post about it. For me, it just helps me kind of have an overview of, okay, these are all the subjects we've talked about, these are the keywords, or whatever. If I'm doing an episode and I can link back, I always do link back, or I always say, “Actually, go check out episode so and so because we talked about this.”

Yeah. For sure. I think the other thing as well about YouTube, we mentioned about linking off to other videos using cards, but you can also, there's nothing to stop you using that description box as well. For example, I've just done one where there was a part one video and a part two, so not only did I link using the cards each video to the other video, but used the description to say, “Read part one.” Then an actual URL to the other video. It's just making the most of all these little tiny opportunities to direct people. Send them.

Like I said, you need that structure in order to remind yourself to do those little bits, because they're so small, but they can make a big difference. It's almost like you need to be so purposeful. I almost need to sit down before every podcast episode that I do, whether it be an interview or whether it be a solo one, and think, okay, is there anything back I can go back and say, “Go check out this one as well.”

Yeah.

Yeah, you're right. I need to be really purposeful about that.

That little bit of time at the beginning, like you say, could just help you maximise it that much more and save a little bit of time as well, if you remember too late that you could have done all this. Again, on the YouTube description, like you say when you mentioned the word format, it just made me think. You can set your videos up so they each turn you out a new video. Your description has a particular format. For example, it might be a space at the top to add your description, and then it might be read the blog. Then you'd have that set in a template, and all you'd then have to do is add the URL to the blog for the new video that you're uploading. Then it might be, check out my website, and various things. Just make things easy for yourself and easy for you to remember each week or each fortnight, what you're supposed to be doing.

Yeah.

Sorry. Do you want to go?

No, it's fine. [crosstalk 00:38:27] rough in. Like I'm about to speak.

[crosstalk 00:38:29] Talk about processes.

I love a process. That's the thing, right? Just thinking about the order in which you have to do things as well. Because one of the funny things about, if we're ever doing a freebie or a download, the order in which you create that process is not the order in which we do it.

If you're doing a download, you would go from an ad to the landing page, then you put your details in, then you'd obviously subscribe to whatever it was, and then you go to the thank you page. When you're building that process, you build the thank you page before the landing page, and you build the advert after you've built the landing page. The process of things is often the other way around, and it's the same with our podcast process. For me, Kirstie, who does my show notes, who works with us, she gives me the title. I never really know which episode it's going to be and what the title is.

Because sometimes I think I know what I'm going to talk about, and it goes into a different direction. Actually having her listen to it, and her going, “Okay, this is really what's coming through I find more helpful, for me anyway.” She's so much better with words. Whereas I can talk, she can write. I'm sure she can talk lovely as well. I'm not insulting you there. She also obviously listens to the episodes as well. She does the title, but the interesting thing is I obviously have to do the podcast, get it edited, get it back from the editor to send to her, because she also time stamps. She can't do the show notes until the finished, final version of the podcast is available.

Then Sophia, who also works with me, she does the social media posts. She gets them ready, because they follow the same format. She just swaps out the title, swaps out the number, swaps out the image if it's an interview. It's a really kind of straight, really good, quick formula. She can't do that until she's got the show notes back from Kirstie, because we don't know what it's called.

It's thinking about these steps. Not only that you have to do the steps, but like you just said, if you're doing the description on YouTube and you want to link it to the blog, you need the blog URL, or you need to know what you're going to call that blog URL. Again, one thing that really helped me with forward planning of the podcast was the fact that every episode is teresaheathwaring.com/ and then the number that it is. I can plan content around that episode and have the link ready to go before the link even exists, because I know that's what the link is going to be.

Yeah, it's kind of getting some of those processes in place to help you be speedier. Also, knowing if I've got to do all these steps, which step has to come first, even though it might not feel like that is the natural thing that is first, you might need to do it first.

Yeah, exactly. That's why I love having a spreadsheet, because I can literally just swap things around. I might think, okay, actually no, it's not making sense to do it that way, I'm going to swap things around. I would really recommend that people have it in a flow of how they actually do it.

Exactly, yeah.

Especially if you're, it's not too relevant if you're doing a podcast that continues, or if you're doing a weekly blog, but a lot of people, so for example they do podcasts in seasons.

Seasons, yeah.

Yeah. You might think, well, it's in my head, I know exactly what I'm doing and I can do it with my eyes closed now, I do every week. Then if you take a break for a few weeks, you'd be surprised where that information just disappears to and you're going, “Oh, how do I do this again?”

Honestly. For sure.

Just to have it all laid out in front of you black and white is a huge weight off your shoulders when you come back to do it again.

Absolutely.

The other sort of, again, it's a spreadsheet I use, but to keep you on track, can't recommend enough having what I call a content audit sheet. On the spreadsheet where I have my workflow, my process, I have another tab with a content audit. If it's my own podcast that we're talking about, I'd have literally the episode number, the episode title, who the guest was, and a description of what we talked about.

 

Promoting Your Content

 

That helps me, like we were saying before, linking back to other content and interlinking. If you've got a blog, you can categorise your blogs on this spreadsheet and say, “Well, this one we're talking about sales. This one we're talking about LinkedIn. This one we're talking about blogging.” Whatever, and so when you're next doing a blog about blogging, you can look back and go, “Right, what other blogs have I done in that category?” Then you then know how you can link your posts together, rather than having to think back to what blog post you've done previously on that topic, or literally scroll through your blogs. That's another way to keep yourself in check.

You know what? I think the longer I'm in business … Excuse me, I can hear a child screaming outside my house. It's not a child that belongs to me. In case anybody can hear it.

Just to clarify.

Honestly, I have to say these things, and people talk to me like, “We can't hear it Teresa. Why are you even saying it?” I don't know that you can't hear it, and I can hear it.

No.

This child has been obviously outside playing, with a scream on, for ages. This isn't a pain scream. This is like a enjoying themselves, but literally screaming. I apologise. If you can hear a screaming child, it's not mine. It's quite [crosstalk 00:43:46].

Don't report her.

No, please don't. It's definitely not my child. Anyway. The longer I've been in business, the more I've realised, or the more I'm starting to realise that where you can bring in a process it makes your life so much easier.

Yes.

I guess I didn't, I feel like an idiot saying as if I've only just realised it, but I don't think you do, or certainly some things. You think, oh, I know how to do that, so why would I write it down? It's not until, which one of the good things about this conversation is because once this process is sorted, you can hand it to someone else when you are in the fortunate position to get someone to help you. Not only does that help them do it better, but honestly the time it speeds up for me to do things.

I'm just going through, I've digressed slightly again, apart from talking about screaming children. I'm just going through the point where I was doing up my accounts, and if there's one thing in business I hate more than anything it's accounts, and it's bookkeeping. Literally I think my bookkeeper hates me. I have to admit, my bookkeeper's my auntie. She has her own business, so she comes round to my house and she literally kicks me on a regular basis. She's like, “What are you doing? If you just did this and this, it would save you hours of my time.” Obviously I pay her, because this is her job, this is what she does. It's just like, yeah, I know I should. I get so annoyed with myself for not doing the process properly. I'm a nightmare at spending money on the wrong cards for the wrong accounts, for the wrong thing.

Oh, me too.

Now I've got two businesses, because I've got the agency that we still have, and then obviously Teresa Heath Wareing is another business. They are two limited companies on their own. Oh my word, my head is going to explode with this stuff. Anywhere you can bring in a process, oh man, it literally just makes it so much easier.

That's where it really comes into this.

So much easier. Yeah, for sure.

Having it all in place, yeah, when you're on your own, like you say, you might sort of think, well it's all in my head. When you start bringing in freelancers, or team members, you are going to thank your lucky stars that you've put this bit of work in. Do it before you need to do it, because then it's just going to make outsourcing such a smooth process. Everyone's going to know where they are. Yeah. Just laying the right foundations.

Okay, so we digressed there. Sorry. Talking about accountants and screaming children.

No, not at all.

You've got all that ready. You've got the blog post ready. Is this where we start talking about actually putting it out into the world?

It is. We've got the video. We've got the blog. It depends slightly on how different people do things. For example, some clients, once they've put their piece of content out they want to broadcast it to their email list. I'll then write the email content for some clients. Some clients, email can be quite a personal thing, so an email to a list, a lot of clients want to continue to do that themselves, which I completely get, and I think often is a good thing just to keep that personal touch. Some they want it slightly more formal, so I'll help them write that. It can be actually as comprehensive as actually physically scheduling that on their ConvertKit, or whatever they use, MailChimp. That's really important to get it out to your list and get it promoted that way.

Some clients will use chat bots on Facebook to broadcast that way through messenger, to say that we've got a new piece of content. Can get quite inventive with that by kind of trying to get people to interact with it, asking questions before leading on to saying, “Well, we've got this new piece of content.” Rather than just sending it straight out there and basically slamming people.

Yeah.

It's trying to encourage that engagement. If it's a podcast for example, then we'll create a trailer, an audiogram. I like to use Headliner, which is an app where you can create a snippet of, well it can be longer than 60 seconds on Headliner, but I think for social media for sharing, if you want to share it on Instagram or even Twitter, keep it under 60 seconds. Graphic designer creates a nice image for the background. Then you can create a little short trailer just to draw people in. It's just another way to sort of get people engaged.

Do you listen to the podcast and you pick the bits that are good?

Yeah. Normally that ties into the part where we're writing the blog. Normally when you're going through the blog, you can sort of pick a quote. Because the other thing that we do is create quote images, or pull out quotes to use on social media. It makes sense to kind of do that at the point where you're going through and writing, and then editing the blog. You can highlight little bits, ah that would make a really good tweet, or that would make a really good little sentence to put on an image that we create in Canva, or that paragraph there would fit into 60 seconds and that would get people really thinking about what this podcast episode is all about, so we'll use those words there. Headliner is a really good tool. The trailers can be made to look quite eye catching.

Yeah. Sorry, you've just given me a complete epiphany. I keep interrupting, I'm so sorry.

Go on. What's your epiphany?

You know what I do? I've never outsourced that bit. I always pick the clips that I use, because we have a few different clips, and I always pick them, right? You know how I do it? I literally go back and listen, and I jump sections, and I wait for something to come out and I go, “Oh, that could be cool.” What an idiot. How much time am I wasting? Why do I not just get the transcript, by which point we've probably already got, and I just scan down the transcript and see what is good. What an absolute fool.

Yeah, or the other option could be whoever's writing the show notes or blog. You might probably want to be the one that has the final decision and say, “No. I did the interview, so I think this bit.” You could always get them to highlight, give you some different options. Could this work? Could this work? Then you could stand back and go to it and go, “Mm-hmm (affirmative). I like that one.”

Yeah. Okay. Kirstie does do quotes. She will find some quotes which are good. Sometimes, strangely, I end up finding the same audio clip, and it's not til all the content gets put together that I'm like, oh look, it's virtually the same. That's amazing. Yeah. I don't know why I didn't do that. I just, honestly, what a fool.

It's all these little things though, isn't it? You learn as you go along, and you tweak and refine it.

Yeah.

Again, if it's a YouTube video, obviously we'll write promotional tweets, and Facebook posts, and things for LinkedIn, all the rest of it.

How many are you doing? Let's say it's a weekly bit of content, so you're promoting it for a week. How many posts would you schedule? How many posts and what different types of posts would you do?

It does vary from client to client. For myself for example, I try and do between six to eight tweets. Try and do one to two Facebook posts per episode, once on LinkedIn. I sort of vary. The posts that I'm doing, some of them will be plain text with just the link, some of them will have the audiogram attached. Some of them might have a quote image attached that we've created on Canva. I try and mix things up a little bit. Yeah, normally if you were to add all the sort of tweets and Facebook posts together, you'd probably be looking at about 10 social posts per episode.

I don't want people listening to think, oh my goodness, I can't do 10. Because do you know what? Honestly, with the podcast in particular, because we use the same format, we have two colours that we alternate, and we depend that colour on the picture that we've been given. If we think the pink will go better with the photo of the person I'm interviewing, then we'll use pink. If we think blue will, we'll use blue. However, nothing else changes. Once you've taken the effort and the time to set those up in Canva … Do you use Canva?

Yeah, I love Canva.

I love Canva. As long as you've set them up, then literally you just go in, swap out the image, swap out the text, swap out the image, swap out the text. Maybe change a colour. Maybe tweak it slightly, but honestly it doesn't have to be a brand new thing. When you're sat there thinking, oh my god, ten a week, or even five a week, it's honestly not that much.

No. Yeah, again, it might sound a lot, but when you're thinking about content for your social media posts, remember that at this point you've already written your show notes, you've already written your blog. You know the content. You've probably done the interview or recorded the video yourself. You're doing it. You already know that content inside out. You probably know in your head which bits you want to use for the social media posts. It's just repurposing, that's all this really is at this point. This is not creating anything from scratch.

This is the important bit, because otherwise no one is going to see all that amazing stuff that you've done.

Yeah, definitely. The other thing is with YouTube videos specifically, is we've been experimenting with some clients with using Instagram TV.

Ah, okay.

Get that video from the client in the right format to upload it to IGTV, which then means that not only is it on IGTV and people come watch the full video there, but Instagram will also show a preview of that video within the feed, within their feed.

Right.

That's just another good way to just get that extra bit of engagement, depending on which platform people use. Yeah, you've got this sort of process in front of you, and I think it's about, yeah, you might be at the stage where you have to do every little bit yourself, but you can very quickly start to see the little bits that it would make the most sense to get help with. Those bits that you're always going to need to, like you're always going to need to be the one actually recording the podcast.

For sure.

Otherwise it would be a little bit off brand.

Well it was funny yesterday, because I was on a call with Katie, one of my assistants, she said to me, “What could I do to help?” Because I was like, “Actually I've got a really busy week, and I need to get all this stuff done, and I've got to record some videos to people, and things that take a lot of time.” She was like, “What can I do?” I was like, “Well, you could always do the intro and outro for a couple of podcasts for me. I was like, could you imagine? That would be hilarious. Hi, it's Katie this week because Teresa's really busy. I'm not sure if that's necessarily the thing that I can outsource to you, but thank you anyway.

Thanks anyway.

Yeah, you're right. Obviously there's things that I have to do, and there's things that I want to do. Like I said with the clips, I want to pick them, because I want to think, oh that was good actually, or I remember something within the conversation that I think, oh no, I need to go back and use that as a clip. Like you said, I don't have to be the person that, well I'm not the right person for the show notes, because I can't write that well. Kirstie is way better at writing them than I am. I can't edit as well as Phil. I can't do these things as well as my team, so therefore I'd much rather they did it. Obviously then it frees me up to do the stuff that I am good at doing, or that is part of my role.

That is exactly right. I think a lot of people see outsourcing as an expense, and they're worried about taking that leap. Actually, it's an investment, because if you don't … At the right point obviously. It has to be the right time, but if you don't make that investment, then your business is not going to be able to grow as quickly and as effectively as it could, because you need to be spending time doing the things that only you can actually do. Whereas, how many of those little parts of that process can easily be outsourced? We were talking about just creating the images in Canva. Once the templates are all set up, you are literally asking somebody to change the text. Go in, just change what's already there, add the different image.

Doesn't have to be me, or you. That doesn't have to be the people who are creating the content. It can be someone else. Actually in terms of money to time, that is worth every penny, me getting someone else to manage that process. Sophia, who helps me manage the process, she manages every step, which is awesome. All I have to do, and we share a Google Sheet, so I have a list of what's coming up. I'll go in and put, okay, I'm doing this interview on this day, or this person's being interviewed, or whatever. Then she literally has a, have we done this? Tick. Have we done this? Tick. It's that process every single step. When you see the Google Sheet you're like, holy moly man, that is a lot of stuff, because it looks a lot of stuff, doesn't it?

Yeah.

Some of it might just be-

Tiny bits.

Yeah, but you just need to put them down. Well, I needed to put them down when I handed them to her. Then that's it now, and it's done. Other than if you change it, which if you change it, it's going to be a tweak. It's not going to be rewriting the whole thing again. Once you've got it down once, you've got it, so you don't have to do it again.

You've got it. Absolutely.

Yeah.

I do actually have some templates, which I'd be really happy to share if you want to.

Brilliant.

I'll send you the links to put in the show notes. If people want to, I've got templates for YouTube videos, for podcasts and for blogs.

Amazing.

That people could download that and then tweak it.

That's awesome. Just really quickly then before we finish. Do you then, obviously you're doing a lot of linking back and forward and that sort of thing, which is awesome, which I haven't done as purposeful as I should, and I am going to now think about that. Do you, we do something where we have this in case you've missed it. We'll have a list of our podcasts episodes, and every week when Sophia's scheduling the podcast episodes to go on social media, she'll pick one episode previously, and then upload that and start it with #incaseyoumissedit, and we'll talk about that. Do you often do, or do you recommend that people kind of take older things and repurpose them if they're evergreen?

For sure. Definitely. Because you're going to be getting new listeners all the time, and depending how long your podcast has been going, or it's relevant for any form of content, you want to redirect them to the older pieces of content. Podcasts can go into the episodes of hundreds.

Hundreds and hundreds, yeah.

We're all the same, we tend to just start at the latest and work backwards. The more sign posting you can do, you're just helping people out. You're providing them with more value. They'll thank you for it. You're also sending them to the pieces of content that are going to be the most relevant to them, and hopefully get them into somehow or other the right funnel for you, as to what's relevant.

Yeah, and also you know what was really interesting when I started the podcast? For the first 20 something episodes I think, maybe 30 episodes, I did solo. Then I started interviewing, and I interviewed rock stars of our industry.

You did.

I had Pat Flynn, Amy Porterfield. Had Andrew and Pete on. I had Rick Mulready. I've had some of the most amazing guests. You know the interesting thing is my podcast didn't get as many downloads as it does now, because obviously the whole thing is it grows. The kind of almost sad fact is that the more time goes on, the more people are listening, however they've missed out, or they might not be aware of these other podcasts that literally I had huge rock stars, and amazing-

Yeah.

You know, everyone's amazing, and they've all got something to add, but you know what I mean. Some episodes, so when I look at my most popular episode, it's Jasmine Star. Hers was a long time ago. I'll link up to it in the show notes. I can't remember what number it is off the top of my head. Hers is my most popular by far, so obviously there is something really good in there.

Again, when I think about interviewing Amy, I was, funnily enough I just saw it in an email the other day. I was looking for something, and one of her team emailed me back saying, “I've just listened to your podcast with Amy, it's brilliant. The rapport you two have got is just ace.” It's like, yeah, you forget about those things because obviously I'm going on to the next thing, and on to the next thing, and on to the …

There's been times I have to remind myself in a week what podcast episode's out, because obviously I batch content, and therefore I'm sometimes not even sure myself. Actually, oh it's this week we're talking about this, or this week so and So's on. I recorded that weeks ago, and I have to remind myself. Yeah, I think sometimes it's just really good to kind of go back and keep pulling them back out, because-

Yeah. That would be fine to do that. Again, that's where repurposing comes in. Because if you can find different ways to present that material, it's going to be even easier for you to re-share it.

Yeah. Absolutely.

If it's evergreen content. You did have some rock stars, and we should probably mention, speaking of cross referencing content, when you came onto my podcast and you shared exactly how you did that, that whole topic of that podcast episode was about how you got rock stars on.

If you want to know, then you need to go and listen to Natalie's podcast.

Yeah. I can't remember what episode number it is off the top of my head, but we'll have to find out.

Yeah. We'll link in the show notes, for sure. Yeah, no you're right. Doing that sort of thing is great. You know the other interesting thing I found about, or think about interviewing people, although I never wanted to do it permanently because I like to teach, that's why I keep the solo episodes. What is interesting is obviously when you have someone on, they're sharing it too, or some of them do, some of them don't. Depending on the level and the size of that person. Although Jasmine Star, actually she put it on her Insta story before I did. I was like, holy moly man.

Really? Wow.

That was amazing. That might be one of the reasons she's one of the most popular episodes, because she pushed it as I did.

Oh, that's amazing. Yes.

It is amazing, and Amy had me on her Insta stories. These things are great, and including someone in that, and again, funnily enough we were talking sort of, I was on Andrew and Pete's YouTube channel, because we were laughing about the fact they put up the most ridiculous picture of me. Obviously what's great is not only, because they don't often have guests on.

No, they don't. No. Very rarely.

I think they [crosstalk 01:01:30]. Very honoured, but what's great is obviously the fact that I was pushing it too. They might get new people watching them because I went on and I did an episode for them type thing.

Absolutely.

Yeah. I think it's all this kind of trying to find every single opportunity, isn't it?

Yeah. Definitely.

That's great. Thank you so much Natalie. This has been so very helpful. I am going to go and download these things to see the process, just to check what we're doing and whether I can do anything better. Obviously link up to them in the show notes, and I really appreciate you coming on. Thank you so very much.

Oh, it's been a joy. Thanks Teresa.

How was that? Did you pick up some tips, and ideas, and strategies for putting out your content? Did you find some tools that would be particularly useful? Like I said, I found some of the tools she talked about, especially the YouTube stuff, obviously I don't have a YouTube account, that's not my key area that I know lots and lots about, so that was particularly helpful for me. How she kind of comes up with the keywords and that sort of thing, that was really good.

I really enjoyed this episode. Like I said, I really do like the practical elements of it. Because I want you guys to go away and be able to do something with what we've talked about, and that's what I love about it, and I think that's what you guys love about it. I've had some amazing reviews, and that's what you guys have said, that it's the fact that you can do stuff in your business, which I find particularly helpful.

Okay, I'm back again next week. We're getting really close to the 100 mark. What's this one? What did i just say this was? 87. Bear with me a second, just til I find it. Oh no, we're on 88 this was. The problem is when I batch I never know what number we're on, so I have to have it written down. Yeah, we're getting really, really close to that 100, which is awesome because I love it, and hopefully you guys love it too. Okay, I'm going to leave it there for today. I hope you enjoyed today's episode. I will see you again next week. Have an amazing week. Take care guys.