Today’s episode is all about planning your marketing for your business next year.
KEY TAKEAWAYS COVERED IN THE PODCAST
· When you are a business owner, it is important to know where you are heading.
· List the key activities you need to do in order to achieve your goals.
· Think about all the things that will be coming up for the whole year and what may affect your business.
· Think about your marketing activities you want to do throughout the year and then plot steps throughout the year.
· If you are launching a new project, work backwards from the launch to get everything sorted.
· Take into consideration the things you know will be coming up in the year and work around them when you know you are quieter or busier.
· Have a brainstorm for each month.
· Add in your lead magnets through the year to promote them and grow your list.
· Do one quarter at a time – more flexible.
· Write a campaign to-do list for all your new launches/products – helps to put everything in a practical order.
· List any possible obstacles – how could you overcome them?
· Think about what you want to achieve from each campaign and how you will measure this.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…
Have a plan but be flexible with it!
HIGHLIGHTS YOU SIMPLY CAN’T MISS
· My brand new email list building course 01:28
· Planning your marketing for 2021 06:05
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
My NEW email list building course
Download my 2021 Marketing Planner
