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How to plan your marketing campaigns for 2021

Today’s episode is all about planning your marketing for your business next year.

KEY TAKEAWAYS COVERED IN THE PODCAST

·     When you are a business owner, it is important to know where you are heading.

·     List the key activities you need to do in order to achieve your goals.

·     Think about all the things that will be coming up for the whole year and what may affect your business.

·     Think about your marketing activities you want to do throughout the year and then plot steps throughout the year.

·     If you are launching a new project, work backwards from the launch to get everything sorted.

·     Take into consideration the things you know will be coming up in the year and work around them when you know you are quieter or busier.

·     Have a brainstorm for each month.

·     Add in your lead magnets through the year to promote them and grow your list.

·     Do one quarter at a time – more flexible.

·     Write a campaign to-do list for all your new launches/products – helps to put everything in a practical order.

·     List any possible obstacles – how could you overcome them?

·     Think about what you want to achieve from each campaign and how you will measure this.

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

Have a plan but be flexible with it!

HIGHLIGHTS YOU SIMPLY CAN’T MISS

·     My brand new email list building course 01:28

·     Planning your marketing for 2021 06:05

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

My NEW email list building course

Download my 2021 Marketing Planner

Join my academy waitlist

My 90-day program

Listen to my Campaign Planning episode

Download my Campaign Planner­­