Today’s episode of the podcast is an interview with Krista Miller who runs Summit in a Box. We talk all about online summits including the power of them, how to run a successful one and some things to avoid!
KEY TAKEAWAYS COVERED IN THE PODCAST
- A virtual summit is just like an in-person conference, but it is done online. There is usually different speakers and sessions you can join and learn about different topics.
- You want to give people who attend a transformation and information to take away.
- Community is really important – Facebook groups work well for this.
- Love on your attendees and speakers.
- Virtual summits are great for launching your course, membership, product or service.
- Virtual summits can make an impact, no matter what the size of your business.
- It is not essential to have the huge influencers and names in your virtual summit – there should not be any minimum requirements in terms of email lists and social media following.
- Think about what you want your attendees to get out of your summit and what topics will be covered.
- Avoid just asking your besties to speak at your virtual summit.
- Influencers are not that helpful! They will do the bare minimum. Their audience will not hear a peep about your summit – Don’t stress about getting these big names.
- Look for people with the same audience as your summit and get specific on who you are helping.
- Make it as easy as possible for your speakers!
- If you can’t pay your speakers, give them a good affiliate deal – at least 40%.
- If you already sell something or have your own website already – you do not need to invest in a really expensive system to do your virtual summit!
- Adult brains only concentrate for around 17 minutes before they get distracted so aim for 15-20 minute presentations for your summit.
- Niche down for your summit and choose a topic that will create a transformation for them.
- When you know exactly who you are talking to and what you are going to help them achieve, it will be all-round easier to promote and get people to sign up.
- Speakers are the biggest thing for the promotion of your virtual summit.
- Give your audience a transformation they are going to care about and won’t want to miss the sessions about.
- The end goal of the thing you should sell should match up with the end goal of your virtual summit.
- Mention your offer throughout your summit in a natural way and make it clear there will be an offer at the end.
- Have your super fans as part of your summit.
- Give yourself 90 days to set up your virtual summit.
- Follow the process and do the steps!
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…
Get specific with your summit audience and topic – this is more attention-grabbing and will add more value to your audience making them want to be a part of it!
HIGHLIGHTS YOU SIMPLY CAN’T MISS
- An introduction to Krista 05:36
- What is a virtual summit? 10:25
- How to make money by hosting a virtual summit 12:13
- Getting speakers/guests for your virtual summit 14:26
- What do you need for a virtual summit? 23:47
- Marketing your virtual summit 25:47
- Making your virtual summit stand out 32:01
- How to sell at virtual summits 39:40
- How long does it take to organise a virtual summit? 48:08
CHECK KRISTA OUT:
RESOURCES MENTIONED
Want the full transcript-click here!
