How to Write and Self-Publish a Book for Business Success with Jyotsna Ramachandran

This week on the podcast, I'm interviewing the awesome Jyotsna Ramachandran from Happy Self Publishing, and we are talking all about what a book could do for your business, and how to know if it is the right choice for you.

So if you have ever been curious about becoming an author of a book or if you want to know more about exactly what it would involve, then today's podcast episode is definitely for you!



  1. How you can write a book, even if writing is not your superpower
  2. Self publishing versus having a publicist and what's better
  3. The costs involved in writing and publishing a book


Jyotsna is a bestselling author, book publisher, TEDx speaker, and is an international Author Success Coach who helps, coaches, trainers, speakers, and experts to build a super profitable author funnel with the help of their book.

She is on a mission to elevate the consciousness of humanity one book at a time by helping visionary leaders convert their messages into bestselling books in the easiest possible way.

So far, Jyotsna has helped over 1000 authors from 35 different countries through her global publishing agency, Happy Self Publishing.

While Jyotsna isn’t working, this mom of 2 kids also loves to dance, cycle, plan her next family staycation and is a passionate advocate for educational rights.

If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.



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Teresa: Have you ever dreamed about writing a book, or maybe you fantasized about being an Amazon bestseller? Maybe you wonder what a book could do for you and your business. Well, in this week's podcast, I'm interviewing JR from Happy Self Publishing, and we are going to be talking about how you can become a bestselling author, even if writing isn't your superpower.

We get into what it actually takes to write a book, both time and money investment, and is it really better to have a publisher than to self publish the book yourself. We get into all that on this episode and more.

Welcome back to another episode of your dream business podcast. How are we doing this week? Have you ever dreamed of writing a book? Now, it's crossed my mind a number of times, but most of the time I go, I'm not good enough to write a book, or I'm not very good at writing, so can't write a book.

Now, some of you might know or remember that I was a co author of a book that hit number one in some of the Amazon charts. So I can technically call myself a bestselling author of a book. However, it wasn't my book. It was a co author book where each author had a chapter and writing one chapter felt like a fairly easy thing to do compared to writing an entire book.

And. I've had the questions I'm sure loads of you have had. What the hell would I write about? Why would anybody want to listen to me? Is it really going to do that much for my business? What is the process? I wouldn't even know where to start. That's why I am really glad to have JR on the podcast today.

JR is the CEO and founder of Happy Self Publishing. She's a best selling author, book publisher, TEDx speaker, international author, success coach. And for the past eight years, she has been helping purpose driven authors share their message. grow their business and reach millions of people by publishing a book.

Now, if you're sat here thinking, I don't think this episode's for me, Teresa, I don't want to write a book. I really want to urge you to listen, because like I said, I thought books were not really something that I was going to do. I didn't really understand what it did for your business. I didn't want to self publish because I wanted a publisher, because that sounds like a real credible thing to do.

And this conversation really did open my eyes to the whole thing. Not only about what it can do for my business and my credibility, what it can do for the funnel within my business, and also how can I write a book if I don't think I'm a particularly good writer. And that's something that JR and I talk about and how we get over those things.

She also shares with us the investment in money and time that you might need to put into it. And I'm kind of glad to say that she didn't say I could write a book in like 30 days or something because I just know there's no way that is something I could do. So she gives us a realistic view of what it looks like to write a book, but also kind of gets me really fired up and excited about the thought of what it could do for my business.

So like I said, whether you've ever thought of writing book, whether you dream about it daily, this is a really cool episode to listen to, not only for the book thing, but also her story is really interesting. So definitely, definitely don't skip this one. It's going to be a good one.

Now, if you know someone who is thinking about writing a book or is in the process of starting to write one, then you definitely, definitely, definitely want to point them in the direction of this episode, Because like I said, she taught me lots and has given me loads of information to go on in terms of how I would even get started, where you put your time and effort in, how you market it.

There was so much good stuff in it. So do please share this with someone who you think it could help. Also. I just want to mention, if you haven't yet subscribed to the podcast, please go ahead and do that. And it will make sure that it tells you every time I do an episode, which is every single Monday. So please go ahead and do that.

And thank you so much for spending this time with me. I promise you it's going to be worth every minute. Here is JR. So welcome to the podcast. JR, how are you doing?

Jyotsna: I'm doing great, Teresa. Thank you so much for having me on the show.

Teresa: My pleasure. And I think this is the first time, I think this is the first time I've ever interviewed someone who is in India.

I think. So this is a first. Congratulations. And the thing that you're talking about, is probably a first as well. So this is awesome. I love bringing new things to not only myself, but also to the amazing audience. So let's start by you explain to us what you do and how you got to do the thing that you do.

Jyotsna: Yeah, sure. So I run a publishing agency called Happy Self Publishing where we help Passionate entrepreneurs, coaches, trainers, anybody who has a strong, compelling message to share with the world, we help them to package their idea, their story into a best selling book, irrespective of whether they are a great writer or not.

So that's what we do at Happy Self Publishing. And it all began after my daughter was born, I wanted to run a business that will let me work from home. And I was looking at different options and this idea of book publishing kept coming back to me in the podcast I was listening to, in the blogs that I was reading.

So it kind of was like a divine message. So I learned the whole process of how this whole publishing world, especially in the self publishing side, works. And as a result, it actually inspired me to write my first book called Job Escape Plan. After that book got published, I was a part of an author community in the US and authors over there reached out to me saying, Hey, your book looks pretty professional.

Could you help me get the cover design done? Could you refer me to your editor? Could you just project manage this whole thing for me? So I thought, wow, there are so many authors out there who needed that professional support to take them from their book idea to the finished published book. So I just put my team together and I started Happy Self Publishing. That's how it happened.

Teresa: That's awesome. I love that. And you know what I love even more is that you said they don't have to be a good writer, which is really fascinating because I would guess the one thing that puts most people off writing a book is the fact that they've got to write it and their own view of whether they're a good writer or not. So we'll come to that. Also, I love the, the message that you were getting over and over and over. Had your previous career or previous kind of experience had anything to do with books, publishing, writing, anything?

Jyotsna: Nothing. I don't come from this literary world or editing background.

None of that. I was running a staff recruitment agency when my first daughter was born, and that was great because that was my first business. But it made me, you know, attend meetings all day. I had to be on phone calls all day. And that wasn't, that was not the lifestyle I wanted. The reason I quit my job to become an entrepreneur was so that I can have the kind of lifestyle I wanted.

It was fine when I didn't have a kid, but when this newborn needed all my time and attention, that business did not serve me. And that's why I started looking for other options where I can have. Well, control over the time and the place where I worked from.

Teresa: That's amazing. And I think especially I'm always in awe of people who go into something that they have no experience in because it kind of, you know, what was going through your head at that point?

Not only were you, you know, you'd got a young child, you were starting a business, but starting a business in an industry that, you know, nothing about? Like, was it that you just had faith in it and you just decided to trust in, in the messages that you received? Was it a case of, do you know what? I can work these things out. Was it just, I'm going to go for it.

Jyotsna: It was a mix of everything. Firstly, I wanted that lifestyle where my business could be completely online. And I saw that this business had the potential. There was one step which I forgot to mention, which actually served me. So after I decided that publishing has a lot of potential, I did not straight away write a job escape plan because I had zero confidence in my own writing skills.

But I knew that books that were published on Amazon were selling a lot. So I would just every single week I would find the hot topics which were trending. I would find a ghostwriter from a freelance website, pay them a few hundred dollars and make them write a short ebook. And then I would get a cover designer and an editor and a formatter to put together and I would publish the book under different pen names.

That's how I began. So I did about 50, 50 of those books in six months. So those are the tiny little eBooks and back then they were actually selling and people were buying them just for these like 1 or 2 and yeah, that kind of gave me a lot of side income as royalties. And that also gave me the confidence as to how this whole self publishing thing works.

Then I felt that though I was doing this as a way to earn money, I was not feeling 100 percent fulfilled because I had no idea about these topics. For example, you know, just because how do you use AI to grow your LinkedIn is a hot topic today. I have no idea about it, but I find a writer who also doesn't know anything about it.

They just rely on articles that are published online to put a book together. It does serve the purpose of having everything in one place for the reader, but I felt that I'm not an authority in any of this. That has been, I felt that maybe if I share my own message with the world, I will feel good about it.

That's why I wrote job escape plan to talk about how I managed to quit my job and stop this and how others can also start an online business. I interviewed other famous people in the online space. Seven of them agreed and I interviewed them. So I loved that whole experience. So then that book got published and I got featured.

My book got featured as one of the top 10 start your business books of 2015. That gave me a lot of confidence that I don't have to necessarily be fantastic to be a good author, in terms of writing. And because of that visibility, podcasters started interviewing me and that's how other authors noticed my work and they reached out to me.

And that I felt was, you know, a divine signal because I did not have the plan to start happy self publishing. I was kind of Just going with that ghost written books, but, but because these real authors reached out to me, I felt that when I published job escape plan, I felt amazing because it was my real authentic story.

So I felt I would feel better publishing real stories by real authors rather than these ghost written books. So I just stopped that side of the business and I started focusing on helping authors who came to me for the publishing support.

Teresa: Gosh, who even knew that that's a, that's a business. This is what blows my mind about what, you know, being in my business and speaking to different people is like, I would never have even thought my brain doesn't work like that to think, Hey, I know this could be a business like that just blows my mind.

So let's talk about Your business as it is today, is it just supporting other authors to self publish or are you publishing it for them?

Jyotsna: Yeah, so this is a great question and there is a difference between the two. So we are not a traditional publishing house. A traditional publishing house would decide which book they want to publish based on the marketability of the book, based on the potential the book has to make money.

And they would reject the manuscripts that they don't like. And they would not charge any money to the author for publishing, but they would take away almost of the royalties. The author barely makes 5 to 7 percent as their royalty. So that's the traditional publishing model. Whereas I am a huge advocate of self publishing because it has served me well.

So what we do is we make sure that the whole process is done well. The author doesn't have to try and design their cover on their own using Canva. They can rely on my team to do all of the heavy lifting for them. They can come to us at any stage. If they come to us at the ideation stage, we get on a 90 minute call with them and help them get the confidence if their book idea will work or not, give them the method to create an outline and all of that.

And then they can write the book and then come back to us or they can come to us right at the beginning. I was just telling that you don't need to be a fantastic writer, right? So if they feel that they don't want to be writing the book themselves for various reasons, either they're too busy or maybe English is not their first language or writing is not their superpower.

In that case, we would either, we would give them an angel writer. So this is very different from the ghostwriting I used to do in the past. An angel writer is more like a podcast host. They would ask the right questions chapter by chapter to make sure the author shares everything that's there inside of them.

And the angel writer would go back, listen to the recorded interviews and write the book on behalf of the author without losing their voice and tonality. So that's how angel writing works. The other option is where an author wants to write on their own, but they feel lost. They feel stuck. They want that motivation, guidance, accountability for them.

We provided an author coach. An author coaches like a business coach who would get on calls with them every week to see the progress they have made and provide the guidance. And then the final step is where book is already written. And then some people come to us just for the publishing support. So this is where we do the cover design, the editing, the formatting, distribution on Amazon, editing the audio version of the book, putting it, putting it in multiple formats and even running promotions in Amazon.

So we do all of this and we charge for these services, but then we publish the book using the author's Amazon account. So Amazon has a platform called KDP which stands for Kindle direct publishing. So we Teach them how to create an account inside KDP and we publish the book inside of that. And then the author has complete access, which means the author gets to change the pricing whenever they want.

They can publish the next edition of the book whenever they want. They don't have to rely on anybody's permission to do any of these changes and they get to retain the complete rights and royalties to the book. So that's how self publishing works. So we are basically assisting them to self publish their book.

Teresa: Love it. So, okay, this might be a common misconception and maybe it's a common misconception that I have that I am now bringing to this podcast, but I always thought that if you had a publisher, it was more credible. What are your thoughts on that? Is it a misconception? Is it more credible? What's the two sides of that story?

Jyotsna: Yeah, that's such a great question. So in the past, I would say 10 years ago, people still felt that getting that stamp of approval from a publisher adds more credibility to their brand. Yeah. And I've seen authors who've published their first couple of books with a traditional publishing house. Now they have offers, they have proposals and deals from these publishers, but they don't want to take it up and they want to traditionally, or they want to self publish their book now because they feel that any which way they are, Putting all their effort and money in marketing it themselves.

So why give away the rights and royalties to a traditional publisher? And also traditional publishing is a, again, that industry is huge. There are too many players there. My suggestion to somebody would be if you're getting a deal from one of the big five publishing houses. like the Harper Collins or Penguin, people like that, then you might want to at least read the contract and see if it will work for you.

But if it is some publishing house that you've never heard of, then that's definitely not going to add any value to your personal brand. So you might as well go ahead and self publish it.

Teresa: This is really interesting and it's really changing my mind on this because like I said, I had this thing that, you know, if it wasn't a pub and when I think of a publisher, I think of Penguin and you know, all those other really big HarperCollins and that sort of thing.

So let's go back to the, you said someone has got a strong, compelling message. like that's how they know if they've got a book. How do you know if, so there's probably lots of people listening to this thinking I like secretly they've got a book inside them. And I think I've got a couple of different books inside me.

How would I know whether that is a good idea? And I should go to the effort because as far as I'm aware, it's a ton of work to write a book. How would I know it's a good idea? Or like, how do I get that clarification that it's yes, I should go for it or no, that no, it's probably not going to work.

Jyotsna: Yeah. So for many people, writing a book is definitely on the, has been on their bucket list.

I speak to a lot of people, but not many people actually act upon it. That's because of all these fears. Am I good enough? Who's going to read my book? Yeah. You know, it's going to be a lot of work. I don't have the time. So there are so many reasons which stopped people from writing a book. But I would request people to listen to any of these signals that they get.

One is You would have achieved result in some part of your life, whether it's in your business or your health or relationships, you would have gone through a struggle and you would have later figured out something which has given you good results. And you see that people around you also struggle with the same problem.

And by not sharing your message, I mean, you could do that in many forms and book is definitely one of the, I think, most effective ways to do it because the book is there forever. You could just go on stage and share your message. You could do it through a podcast interview. You could write a blog on it, or you could gain more credibility by writing a book on that topic.

So you see a lot of other people are going through the same struggle that you had. That could be one signal. Or people would start asking you, why don't you write your book? It could be your clients, your friends, people see something special in your message, which you're not able to see by yourself because when you are in your own shoes, you think, Oh, what's the big deal about it?

But others see the value that you have to offer. So they keep asking you about your book, when is it going to come out and stuff like that. I think the third signal would be, you see a lot of misinformation out there, right? You see people sitting on panel discussions, knowing nothing about your topic and you feel like, Oh my God, I should have been there.

I could have, you know, if I had put my message out there, I would have been on the stage sharing this message. So that's another sign that to serve the world in a better way, your message has to reach the right people. And for that, the book can be a great tool. So I think if you have any of, if the answer to any of these questions is a yes, then you definitely have the credibility.

You don't have to wait to earn a PhD in a subject to quantify yourself to write a book.

Teresa: And I think that's something I'm really passionate about in terms of, because one of my things that I do with a lot of my clients is talking about getting them out there, becoming the go to person in their industry.

And I think lots of people think, well, one, I can't because there's other people out there already saying this and doing this. So therefore, why would someone listen to me? Two, what if I don't know everything? And what if there's someone better? Like you said, I need a PhD in it before I actually, you know, say anything.

But the truth is people need to hear different voices, having different conversations and what will resonate with one person might not resonate with someone else. So there's no reason. And also the other thing I say to them is you're not saying you're the only expert. You're not saying you are the only person.

Everyone else is talking rubbish. You're just saying you are a expert. You are, you have thoughts, opinions, experiences, and all of the above. So why wouldn't you share it?

Jyotsna: Absolutely.

Teresa: Okay.

Jyotsna: And also your journey is so unique. Yes. Right. I mean, whatever be the topic, the way you have dealt with it is so unique to you.

And by sharing that, as you rightly said, it could just resonate with a bunch of people who cannot relate to the book written by an expert with 30 years of experience, but they may just be a couple of steps behind you. So your way of writing in the book could be more relatable to them. And that's why I think it's our moral responsibility to serve them by writing about it.

Teresa: Yeah, no. And you're so right. I think that is the, That is the thing. I think when someone is too far ahead in your journey, it's too, you know, you can't reach it. And also, you know, or if someone is too extreme, like, you know, when, you know, there's, there's inspirational, you know, motivational speakers who nearly died.

And it's like, yeah, that's an amazing story, but I can't resonate with it. You know, like sometimes we need the more middle ground. So let's talk about then let's say someone is listening to this and they're like, actually, yeah, you know, I love what you're saying. I do think I could add something. And. Let's just for the moment skip past the whole writing the book and putting the book together and when they self publish the book see this is the next thing that I guess there's many reasons why I've gone oh I don't know if I could do this and one of them is you can only like it's not a case of if you build it they will come as with everything. You have got to market the hell out of that book so what and this is the other reason why I think Well, isn't a publisher better because they have all their fingers in all the pies and this is what they do all day, every day.

How can you maximize your book? How can you make sure that not only does anybody buy it, does someone actually buy it, but also that maybe it gives you some income? Because I think that's the other thing. And maybe you want to touch on the income question separately, but let's talk about the. And how do you actually get the book out there and market the book?

Jyotsna: Yeah. So firstly, even if you're going to a traditional publisher, they may create a three month marketing plan for your book. But if your book is not giving them the numbers that they expected, they are going to drop that plan and immediately focus on the next book that's getting published the next week.

So I have seen a lot of authors who have, who are traditionally published doing their own marketing for their book, they go on book tours on their own, completely sponsored by themselves. They speak on stages on their own. They run app, they run Facebook ads for their book on their own because the publisher is not giving support that they thought they would receive.

So when you're self publishing it, you know, from day one, that it's going to be your, the responsibility to promote your book. Yeah. So I think the marketing should start from the time you start writing and not, it shouldn't be like an afterthought after you publish the book.

Teresa: Okay.

Jyotsna: So you should start talking about it from the time you think about the topic.

You should start posting on first of all, on your, all your social media platforms, asking people for their opinion, for their support, asking them if they want to join your launch team, calling for beta readers. So there are several things an author can do to first start getting attention for their book.

So the important thing is, of course, book sales are important, but you can only earn so much by selling books. Even if 10, 000 people buy your book, you can only earn a certain amount of money. But if you're an entrepreneur, if you have a business that's related to your book, then the amount of money you can earn using the book as the first step is exponential.

So I invite all the authors to look at a book as the first step into your ecosystem. A reader would get to know about you through your book, but then you need to have an author funnel that will take them from the book, your business. engage with them, earn their trust, and then you add more value to their lives by selling other things that you have, like your course, like your membership site, your one on one coaching, or whatever.

So if the book is going to be related to your business, Then you can do so much more like you can use them in the book. You can interview and I did that and it served me very well because the people I interviewed in my book started sharing the book and that helped the book become a bestseller on Amazon.

So you could also reach out to potential clients who haven't given an appointment to speak to you, but when you feel that they can add, they can also add value to your book, you can interview them and that's a great way to start building a relationship with potential clients. You could also use the book to get speaking engagements in front of your target audience.

So that way you can do so much using the book. So what I usually tell people is like, let's say a hundred people buy your book. You will not know who those hundred people are because Amazon or nobody is going to give you that information. But if you create a smart lead magnet. We call it a reader magnet and plant it inside your book in several places, which has to be of course of value to the reader.

So let's say your book is about five ways to grow something that you create a guide, an action guide that can become the reader magnet, or you create a simple quiz that you want your readers to take. Or it could just be a seven day email course, something that's simple and that's valuable can be inserted in the book as a reader magnet, which kind of gives you the permission to get their name and email.

And that's where your journey begins with them. Otherwise what will happen is they will love your book. They will read it and they will close it and they'll forget about you. But if you have their contact information, you will invite them into your in universe, that could be your podcast. They could see what you're posting on Instagram, LinkedIn.

So then they keep seeing you more often. That's where that connection starts building. And then with time, if you have other things to sell, low ticket offers, high ticket, whatever people will end up buying sort of the hundred people who buy your book, maybe 30 will join your email list. Then we'll end up taking your mini course, but one of them may upgrade themselves to join your coaching program.

And that will take care of all the investment that you've put in the book.

Teresa: Okay. So let's say I'm convinced, right? I want to write a book because now you're talking about it. I'm like, Oh, I should definitely write a book. Okay. Now I have coauthored a book, which was, it was published through a, not a big publishing house, a publishing company that actually produced the book, which, and it did get some Amazon number one charts because you know, we did all the marketing and it was good and that's awesome.

But there is a part of me that doesn't feel legit. Like, even though I, I can legitimately say I'm a bestselling author because I am, and I am on Amazon and I have got a book and it did hit number one in multiple charts. I still don't feel like I am because it was a co author book. It wasn't my book. So let's say I'm absolutely convinced.

I'm like, yes, I want to do a book now. And especially, and I do think people need to think about having that book as a lead magnet or having that book as an entry point into who you are and what you do. So. The first question I've got, and this is very much picking your brains because you're on my podcast and I can ask these direct questions.

So I have two angles to stuff that I can go down. Okay. So I run my business. I've run it for 10 years and I flipping love it. And it's brilliant. I have no idea about a book on that front. None. Like can't even think about what I would do. On the other side, last, not last year, this year in February, I released a podcast, a special new podcast season called Losing Part of Me, which was about my sober journey and becoming sober and my addiction to alcohol, which was a big thing for me to share.

But because I am so fierce about being vulnerable and about being, you know, authentic, I wanted to say, listen, I went through this incredibly hard thing and I came out the other side and. I am a million times better for it. Now that I feel like, well, there's 15 episodes of a podcast that basically. is a book and it, and the podcast is.

Jyotsna: The book is 15 chapters.

Teresa: Yeah. So exactly. So that, you know, could be each one could be a chapter. And the way I tell it in the podcast is I talk it through like a story so that I can see perfectly, but that wouldn't bring people into my business. So it's like, I would maybe do that as a passion project, which is why I did the podcast.

That was very much a passion project. So. Yeah. How do I even start to think about now? I know a ton of stuff in my industry. I've been doing it a long time. How do I even start to come up with something like business related to do a business book?

Jyotsna: Yeah. So this is a great question again, Teresa. So when you're writing a book, whenever I speak to authors who actually successfully written their book, they all had a very strong why.

So you need to be clear as to why are you writing the book? There's absolutely nothing wrong with writing a book because you're passionate about that topic and it's got nothing to do with your business because you feel that people need to hear your message. And sometimes you never know a couple of years later.

Or that could actually become your main thing. You know, what does people around the world want to have you on their stages? What if people want you to coach them through this process? You don't know, but if you're, if you really feel passionate about it, you can definitely go ahead and write a book, but you need to make sure you have the time and resources, would you be able to allocate it for this project?

Well, like at least for writing the book. I would tell people they shouldn't have any major launches coming for the next three months because three months is the bare minimum time that you need to devote to writing a book. Even if you're employing an angel writer, they would do the writing, but you still need to show up on the calls.

You still need to review what they've written and give feedback. So that takes up your time. So if you're able to allocate that much time and the money to produce a good quality book, Then by all means, follow your heart and go ahead and do that passion project. But at this point of time, for example, growing your business is your priority.

Your business is doing well, but you want to like T exit and you feel that by having a book, you can immediately do like a virtual summit. You can do so many things related to the book, which can help you grow the business. Then of course it has to be a business book. So I think out. So basically, what is the, you coach people with their in their businesses, right?

Teresa: Mm-Hmm. . Yeah. So as I said, I hadn't got an idea for a business book. One thought did come up. So when I started my business, I was a single mom and I had no money, no savings, no nothing, and had no interest in being a business owner at all. Mm-Hmm. and I basically that had what I joke as a midlife crisis early and handed my note to sit in my job.

And then almost my hand was forced and I ended up starting my business. And then I created a marketing agency. And then after having this marketing agency, trying to run it with my four year old that she will know running a business and children is not easy. I then moved into the online world, sacked all my clients after a couple of years and did the online stuff.

And now I help online business owners become more visible because I am visible because I do speak on big stages. You know, I was approached not that so long ago by channel four to do something with them. And like, so that's what I'm helping people do is to grow their online businesses so they can live off their online business and earn good money, like really good money.

So that is kind of what I do today. But like I said, I can see a bit of a story with the, how I got started because that is quite, you know, that's quite a cool story. But then I get a bit lost as to what I would actually put in the book.

Jyotsna: Yeah. So I think it will be a good exercise to go back and look at who your sole clients are.

I'm sure you will. You're serving different types of people, but there would be a few of them who are your most favorite. So you should be writing a book for somebody like them because your target reader should be the same as your sole client. And when they came to you, I'm sure they would have had many challenges in their business, visibility being one of them, but I'm sure a lot of business coaches are teaching how to become more visible, but there will be something unique about your process.

about your way of teaching them to grow their visibility, right? So I think addressing that one burning problem for your sole client could be a good angle for your book because you're narrowing down who your sole client is. Maybe they are women. In the, in the struggling through a midlife crisis, wanting to change their career, they've just recently started a business and they don't know how to grow their visibility.

Right. So try to understand who that unique reader is that you want to write for. And one unique problem you want to solve. I'm sure when they come to you, you may have like some nine steps. You don't have to write about everything. You can just pick one and really go deep and solve that. Give them that one win in your book that will, you know, help them gain confidence in themselves and in you, and they will want to join all the other things that you have to offer them outside the book.

Teresa: So that's really interesting that you say that because then I'm immediately thinking, well, how the hell do I fill a book?

Like, You know, when you're just focusing on one thing. So one of the things I think I do a lot of is I match the marketing with the mindset. So, you know, you've got to do the strategy things like put yourself on people's podcast. You've got to do that. But then what I help them with is the mindset that stops them doing those things.

It's all well and good saying here's a strategy to do something, but If immediately your brain goes, Oh, I don't want to do that. Or how on earth, like with the whole book thing, who wants to listen to me? You know that. So then I'm thinking, God, if I just gave them what I, how the hell am I going to write an entire book about it?

You know, like that, me, like most business owners want to throw everything at everything. Don't we?

Jyotsna: Exactly. Yeah. So I think that when you just said, I felt that could be a great handle for your book, giving them that mindset shift. It is absolutely okay to be visible because people fear judgment. People fear that once they are visible, you know, everybody's going to have some opinion about them.

People know how to get themselves booked on, you know, they can just take online courses and learn that stuff. But the reason why they want to work with a coach is so that they are able to overcome their self limiting beliefs. So I think that could be an entire section of your book about, I mean, of course, you can also talk about the actionable stuff, you know, do this, do that. Yeah. But I think the first section of your book itself could be dedicated to the mindset. Yeah. Yeah. And of course, though, it's, it looks like a small topic. See, actually, Teresa, if you condense a book, every book in the business space can be summarized in three pages.

That is all every book has. You know, there's an, there's an entire business these days, you know, of all these apps, which give you book summaries.

Teresa: And summarise a book. Yeah.

Jyotsna: Yeah. So that's all every book has. The reason why they are able to expand it into 200 pages is because of the way they make it a conversation.

For example, if we transcribe this podcast interview, it could actually become a chapter. But if I have to write the main things I spoke about, I could just write it in five bullet points. So when you have it like a conversation, it can easily become a chapter. And then you add all the other beautiful things like anecdotes and case studies and codes.

And these are the takeaways from this chapter. And so when you add all that stuff, it becomes a substantial read. So basically you need to main topic of the book, the unique angle, what is it that the reader is going to gain from the whole book? And then of course you have the introduction and conclusion.

And in between, you just need to probably have seven or eight chapters. Those are the key ideas. And for each idea, you again use this chapter wise outline to expand it. Once you have this level of clarity, then it's really easy because you could just go and If you, if you want, you can write, otherwise you can just record yourself as a solo podcast and get it that transcribed and then get it edited into a book.

Teresa: I love it. I love it. Okay. So super conscious of our time. I know we've, we've been chatting for ages, but so I want, I've got a final question which you don't have to answer directly for your business, but it'd be great to get a ballpark. So let's say again, I'm convinced I've got my idea. I want to go ahead with it.

How much should I be investing both time and money to do this? Let's talk about if you had an angel writer, what kind of cost would you be expecting to pay to have an angel writer and get some help with actually getting it out there?

Jyotsna: Now, so time commitment wise, I think if a person works all alone, if they are super disciplined, they can write their book in three months.

But if not, it could even take three years and they'll never finish it, which is why I highly recommend that the day you decide you want to write a book, start working with somebody because then you're not alone anymore. You have a team to hold you accountable, to give you a guideline on the timeline and all of that.

So typically three months for writing a good business book, which is about 30, 000 words long. Because 30, 000 is like the sweet spot that I like. It's neither too short nor too long, and it can easily be formatted into a two hundred page book, which actually looks like a book. If it's going to be like 10, 000 words, it'll look like a booklet.

And if it's like more than 50, 000 words, it'll look like a fiction novel, but you need to have it to be long enough, but not too long. So 30, 000 words is what you can have in mind for writing. And then when it comes to publishing, give yourself another three months because you will be working with an editor who will work back and forth with you.

The design team will take care of the other things. So you need to give them the time to work and you will be giving feedback throughout that process. So that's another three months. So six months is a reasonable timeline for getting the book written and published. And talking about the cost, if you already have the manuscript and you only need support with publishing, I think having a budget of, I would say three to $7, 000, depending on what you need.

Some people just need the basics. So they just need the cover, the editing, the formatting and distribution that would cost about $3, 000. There are companies which even charge 30, 000 for the same services. So you need to see what appeals to you. And there are people who go to fiber. com and get a cover design for $20.

So it all depends on the quality that you think is good enough. Yes. So that's really important. So I recommend people to talk to a bunch of people, check out their testimonials, check out the books they have done, see the, if that, if that quality appeals to you and then go ahead with that, which, whatever decision you make.

So that's the price range for the publishing. And now let's talk about the, Angel writing. So again, there are companies, one actually got bankrupt because of various issues. They were charging like $100, 000 for angel writing. And yeah, so they have a different, like presidents of the world, right with them.

So of course their target market is totally different. But we mainly work with entrepreneurs who are in business for like five years. So, so based on their requirement, we have angel writers who specialize in business books. So our price point is about $10, 000 for having the book written for them.

Teresa: Awesome. Okay, great. So it's good to know. But it's that the point is, I guess that if you want to publish a book, then you absolutely can. self publishing and not feel like you're, you know, doing the cheats way or the whatever. But also maybe you need to consider that in order to do the book properly, you do need to invest some money and time into it.

And I think it's like anything when you invest especially money into something, you take it seriously. So, you know, you're not going to be like just putting it out there in hope that someone might find it. You're going to work really hard to put it out there and to make sure that people know you're doing the book and promoting the book and all that sort of thing.

That's awesome.

Jyotsna: Absolutely. And also when you put in the required amount of money and produce a high quality book, it's not going to look self published. ‘

Teresa: No.

Jyotsna: It is going to look as good as what you see on a New York Times bestseller chart. So I think that's completely in your hands, though you're self publishing it, your book doesn't have to look self published.

Teresa: Yeah. That's a good point because some do, some really do look self published and, and some don't. And, and like you said, it comes down to the design and the look and the feel and how you put it together and the quality of it. So yeah, absolutely. JR, thank you so much. It's been such a pleasure to talk to you.

Now I'm about to say, where can people come and find you? What social media do you hang out on most?

Jyotsna: Yeah, Instagram is a great place to follow what we do. So our handle is at happy self pub. So go check out all the latest stuff, my podcast interviews, all of that is there. The other good place to get started would be a place called author archetype quiz.

So no two authors are the same. And we feel that based on your archetype, once you identify what that is, you will be able to take the right steps. So there are four different author archetypes, the creator, the collaborator, the catalyst, and the curator. So go take that quiz, which is absolutely for free on our website.

It's happyselfpublishing. com /quiz. Go check it out and you will know what you should be doing once you know what your archetype is.

Teresa: That's so good. And also before this interview, I was going through your social media and I was watching your dances. I fell down an Instagram rabbit hole and what you're excellent.

So if you do want to see some dancing as well.

Jyotsna: That's my personal account where I, I have this weekly habit of listening to the latest trending song and dancing to it. Yeah.

Teresa: But you're great. You're really good. It looks very professional. I think it looks awesome, but yes, I had much fun watching those as well.

Well, so yeah, it's been so lovely to meet you. Thank you so much for being on the podcast.

Jyotsna: Thank you so much, Teresa, for giving this opportunity.