In today’s episode of the podcast we are talking all about the online business space and how to move your business from a one-to-one model to one-to-many model.
KEY TAKEAWAYS COVERED IN THE PODCAST
- A one-to-one business model is where you sell you and your team’s time for money.
- There is only so much you can get your team members to do – there will always be a limit.
- When you have a one-to-one business model, the only way you can increase your income is by increasing your prices.
- You only have a set amount of hours in your day.
- You need to think about why you chose to start your business – was it to earn lots of money or was it to have more time freedom?
- If you want to have time freedom – you may not want to work 24/7 to be able to earn that amount of money.
- A one-to-many business model is about doing what you do, but to more people for a lesser amount.
- What you charge one-to-one has to be your premium, then your one-to-many option is usually more cost effective for people.
- A one-to-many business model could be that you offer a workshop, a course, a membership, a coaching programme – there are so many options!
- One-to-many businesses are not ‘get rich quick’ options.
- You can earn more money from a one-to-many model because it is scalable.
- It is not easy to grow your one-to-many membership.
- If you are not well known for your ‘thing’ or have an existing audience, you are going to find it difficult to have a successful launch.
- There are lots of courses and memberships out there that will claim to teach you how to be “Insta-famous” but the reality is, just because it has worked for them and their business does not mean it will work for everyone.
- You have to build a business that suits you and your life.
- Anyone can have an online business but it takes work and it is not easy.
- Don’t get frustrated by the numbers – it is not all about the amount of money you make and the amount of people who buy.
- Just because people enjoy your content doesn’t necessarily mean they will buy.
- A normal launch gets between 7-10% conversion.
- Once you have launched, it is important to review and do it again.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…
You do not have to have a six-figure launch to be successful. Success should be defined by the love you have for what you do and the impact you get to make on others.
HIGHLIGHTS YOU SIMPLY CAN’T MISS
- What is a one-to-one business and a one-to-many business? 02:56
- Myths about one-to-many businesses 11:50
- Measuring success 30:46
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
How to get started building your list
Join my academy waitlist!
Transcript below
Hello and welcome to this week's solo episode of the podcast. It feels like a long time since I've done a solo episode, because normally I batch and I haven't been batching as well as I would like at the moment.
So I'm recording this fairly close to when it's going out, trying to get a wee bit ahead for my team. Because bless them they are very tolerant of me when I fall behind. But anyway, trying to get back ahead now. And now we are not doing small business superstar podcast anymore. We can hopefully get back ahead.
Cause you know, me, I do like to batch content and batch activities in general. Because there's a science proof of this. And one day I will actually find the proof and share it, but our brain doesn't like jumping from one activity to the other. So going from like recording a podcast episode to then writing an email to then doing a live, those things are very different activities.
So your brain struggles to get or transition quickly, one into the other. I'm multitasking as a method. I've set this for a while. So anyway, batching is good, really, really good and things get done a lot quiker when you do it that way. So if you've not done it, maybe give it a try. Fairly sure I did an episode on batching.
Maybe I should do another one. I can't remember. Anyway. So what are we talking about today? Now, today I'm going to be talking about the online business space and moving your business from a one-to-one to a more one to many. Now I've talked about this before. I think this time I'm going to be really honest about some stuff. Might get a little bit ranty.
I apologize in advance if I do, because there are some parts of this world and this space that really winds me up. So I apologize if that comes out during this episode, I promise it will be a helpful episode. Because I want to talk about why you maybe want to look at going from a one-to-one to one-to-many.
I think lots of you have considered this already. I think lots of you are debating the options of it. Some of you might have already tried. Some of you might have tried and failed and therefore you might be in a position that things, this doesn't work and I want to, you know, help you out with that, that thought. But let's start right at the beginning, okay.
So. What do I mean one-to-one and a one-to-many business. So I had an agency that sold out my time and my team's time. So we did things like we manage people's social media. We, I was doing consultancy. I was doing training. I did things like Facebook ads. And all of that is trading my time for money because other than bringing on more team members, which, you know, we can discuss that. And in fact, I probably should do an episode about bringing on a team and growing your business. I have done stuff before, but, but maybe talking specifically about this. Other than bringing on more people to do your thing for you and bearing in mind, there's only so much you can get them to do.
So let's say you are a coach or a counselor or a therapist or a personal trainer or you teach painting or whatever those things are. There's obviously so many things where you are the thing, and if you're doing it, one-to-one, you literally can only ever increase your income by increasing your amount.
Now, obviously that's natural that comes the more experienced you get, the more well-known you get, the more confident you get, you can increase your prices. And I certainly did that. I started, when I look at where I started, it was kind of you know, laughable from a, uh, it came back to my confidence.
I didn't have the confidence to actually put myself out there at a price I deserved. So anyway, it wasn't laughable from a, you know, that's a ridiculous amount to charge because everyone starts somewhere. And so did I, but now I look at it and think I should have been brave. It's charged a bit more because you know, my experience, my level of education, my quality of my work, I should charge more. Anyway.
Uh, side note. So the only way you can increase that income is by going up with your prices because you only have a set number of hours in your day. Now there are absolutely things that you can do to help yourself get more organized. You can bring in team members, even if you are the one that has to deliver the thing. Because they can come in and they can do your admin.
They can do your financing, they can do your financing. I didn't, I meant to say that the financing, they can do your invoicing, they can do your appointment booking. You can get systems that will send your emails for you. That's an automated thing. So when someone books in for a training, maybe it automatically sends out the email that tells them what they need to do to prep for it.
So there are lots of things that you can do that can help you become more organized and stop you from doing the things that you've got to do. So as that salary increases or as the amount you're charging increases and the more you're getting booked, then you can get rid of some of that other stuff off your plate.
You can get rid of some of the marketing off your plate. You could get someone to do your social medias or send your emails. Um, But, like I said, that comes as you start to increase your, your cost that case. That's one option. But again, you're going to hit a ceiling. There is only so much someone will pay someone to do something.
So, you know, if you're charging, I don't know, let's say your a coach and you're charging a hundred pounds an hour at the moment. And you want to charge, you know, 10 times that. Well, you've gotta be really realistic about, well, how many people are gonna buy it that that amount. Okay. So, like I said, there's a ceiling that you'll hit because we only have so much time in a day.
And also let's be really honest here about like, why did you come into business? Did you come into business because you wanted to earn loads of money? Well, if that's the case, then cool, you're going to work really hard and you're gonna put your prices up and you're gonna be really busy and you can earn that money.
Or did you come into business to live a free life to work less, to spend more time with the family, to have control over your time. And if that's the case, you might not want to work 24/7 just to bring in that income. So that's where everybody's been for a long while. And obviously I've been in this game, no, the marketing game for ages. But that was pretty much it, like if you were a coach or if you were, you know, if you taught people to bake or music or paint or, you know, whatever the thing might be, it tended to be a very one-to-one or a one to a small group. And that tended to be kind of, you know, you might run a class and five people might come to the class or, you know, that's the thing.
So there, there are options, but that was it. That was our options. And then. The internet came and all these other amazing things that we have now. And then COVID really accelerated this. I've been in the online space for a long while, and I have done online training with courses and memberships and coaching programs for years for like literally, probably eight, yeah, seven, eight years now. And I've watched this space and I've been in this space for ages, but I think. When COVID came, it really accelerated that as options to people because suddenly they couldn't sit in front of people. Suddenly they couldn't run a small classes to people. So then it started to open up the option of the technology for starters, and then maybe the concept of, okay, well, I can either charge one person this, you know, a hundred pounds an hour, or I can do something in a group program that I can take 10 people and charge them 30 pounds an hour and therefore earn more money in that hour than I could have done. That's basically a simple and the crux of it. That's it. Okay. It's about doing what you do, but to more people for lesser amount. Now, when you look at the one-to-one to one-to-many, you've got to understand that obviously what you charge one-to-one is always going to be your premium.
Having used that inference of me. Teach me the thing I'm going to expect to pay the most that I'll ever pay for that. So your one-to-many option is normally a much more cost-effective space or much more cost effective option for people. So my one-to-many option is my Academy. You join the Academy. You still get a chunk of me. Now, it's not me sitting down with you for an hour going through your business, but it is me in a Facebook group on coaching calls, doing lives.
It is me motivating you and keeping you accountable. There are elements where you get parts of me in that membership. But because of that, because it's only parts of me and it's not working one-to-one when I'm on a coaching call. You know, my, my members asked me direct questions about their business. And I know their businesses because I love what I do and I can't help, but, you know, get totally involved.
And, and I do all my research and I look at who's in there and what their businesses are. And, and one of the beauties, I think of all the stuff that I've done is that I've worked with so many different sectors and so many different industries. And my experience isn't just based on the experience of my own business. Oh that I'd need to come back to that point, because that is something interesting when people go from one-to-one to one-to-many.
Yeah, it's my experience is based on the fact that I've done marketing for more industries than you can probably think about and strange, weird products and services that who knew they even existed. And I've had to work at how to market them. So for me, I love doing that in the Academy. I love doing that on the coaching call.
Anyway, I digress. So obviously because of that, the Academy is currently priced at $59 because obviously you don't get me one-to-one. If you want me one-to-one then the 90 day program is now priced at 4,997 or something that. Off the top of my head. But that's one-to-one you get me uh, and I only take a very small handful of these people because this is not something I can do a whole lot because of my time.
But you get me, one-to-one you get me on a call every other week for an hour, and we talk about your business and we move you forward. So that's one thing I wanted to kind of stress in terms of, can you see the difference in terms of what am I charging for one-to-one and then what would I charge for a one-to-many scenario.
So a one-to-many can be a course. It can be a workshop. It can be a membership. It can be a coaching program, a group coaching program. There are so many options. So basically you take the thing you do, and you just look at how you can do that at scale. But there's a few things I wanted like, be totally honest about.
And you'll see on social media, I'm talking about this as well and sharing a few of my thoughts. The first thought is this is absolutely not get rich quick. There are so many stories out there from big amazing entrepreneurs about their students and what they've done. In fact, I was scrolling through Instagram this morning and I saw someone I follow posting how someone did 160,000 K on their first launch. Now I'm not saying that that isn't true. I'm confident that they are telling the truth. What I'm saying is that is not typical. That is not typically what happens. Now I have been involved in lots of launches over the time, lots of my own lots of other peoples.
And I've seen some amazing successes. I've done a launch where in fact, I've done two launches with, with people where they've bought in. I think one was 250 and one was 300 members straight off the bat, their very first launch. But one thing you have to remember in that scenario is the two people or the two businesses I'm talking about in particular, they were both really well-established in their industry.
They had been around building their audience, showing their expertise out there on social media for a long time before they offered this product. So that's, so those kind of two methods come into the same one. So myth one is that it's a get rich quick. It absolutely isn't necessarily a get rich quick. Now, is it that you can earn more money doing that? Then yes, absolutely. Because whether I've got 10 members in my membership or a thousand members in my membership, Oh, I wish I'd have a thousand in my membership. Let's be totally honest here. Like that would be amazing. Could you imagine the maths on that? And this is what I do all the time. I do the math. So I've got my calculator in front of me two seconds.
Right. So let's say, and obviously not everyone in my membership pays $59. So. But let's say they do. Uh, they didn't, they don't pay $59 because obviously when I first started it, the price is cheaper and it's gone up as we've got more value as I've tweaked and improved and changed things. So $59 times that 10. And I really going to times up by 10?
Am I really gonna just do that? A calculator? I probably could have just done that in my head. I feel so stupid now. Anyway. Uh, so if you've got 10 members, that's $590 a month. That's cool. Great. You've just done $590 a month. But I do the same work for that many people as I would for a thousand. And obviously if I have a thousand people in there instead of $590, I've got $59,000.
So the scalability of this thing, that's where the money can be earned. But the truth is that is not an easy thing to do. That is not. You know, a press, a button, tell the world have done it. And suddenly these people are going to come flocking. It takes work. I'm not saying it's not cheap. Well, it totally is.
I have good friends in the membership space and one of them has 4,000 members in there membership, which is crazy amazing. But like I said, this is not a easy task. Okay. So that was the first myth that really irritates me. The second myth is, or the second annoyance slight rant is when people, like I said, launch, having not been in that space.
And they wonder why it's not work. So, as I mentioned earlier, I've done two launches that were super successful, but they were both really well known in there space. So what happens and what tends to happen is people think, “Oh yeah, I want this online business. I'm going to do a membership. I'm going to do a course.”
What can I do a course on or membership on or what kind of workshop on. And maybe it's not what you normally offer. Maybe it's not a thing that you've been talking about for years and therefore no one knows you are good at this thing. No one knows that you are worth listening to and paying money for.
And that is a big thing. Like the credibility. Now I'm going to be totally, totally honest about my stuff. Because I do think there is way too much. I dunno, not BS. Cause I don't think all of it's BS, like just showing you the best bits. So when I opened my membership bearing in mind at that point I had, I think I have my podcast.
Yeah. I must've done how old the podcast is and how the membership is. So I had my podcast, I was very well known. Uh, I'd built up an okay audience. I probably had like, I dunno, 1,500 people on my list. I had spoken on lots of stages. I had done lots of things. And when I opened my membership, I closed the doors on 30 people. So 30 people join my membership. Right. And it's funny because at the time I remember doing it and I was all over the place being seen in lots of places. And I remember people going like, “Oh my God, you're so successful. Oh, this is amazing. Look at your Instagram. You're here, there, and everywhere you're doing this stuff.”
And I would really honestly say to them, “Do you want to check my bank balance because I can assure you that does not match what you're seeing on Instagram.” And that's the truth. That is the absolute, God's honest truth. That when I opened my membership, I had 30 people in it. So, uh, and also, Oh, actually I'll come to that a sec. Was just hell I'm literally just like talking and not even blindness. So. Be really realistic about the fact that if you are not well known for this thing, and if you do not have an audience, you are going to find it really difficult in order to, to basically launch and have a really successful launch. And then what happens when you don't have a successful launch, as you start to go.
‘Well it's me. Isn't it? It was a terrible idea. Isn't it? The content wasn't right. My launch. Wasn't right.” Basically you blame yourself for everything and then potentially, and I've seen this happen. Not all way too often, you pivot. Oh, well, if, if that space doesn't work for me, maybe I could try this space.
And then a few months later, you launch again and the same happens again. “Or maybe it's the wrong space. I'll try this space.” No it's the consistency. It's the fact that people don't know you are the expert in that thing. Which is why, if you are running a business, doing a thing and you've been doing it for a while and you've built up an audience and you're known for it.
And if I Google you, I can find content that shows me that. Then yeah, by all means think about transitioning into a more one-to-many scenario. But if you are just coming into this space and you're like, I just want the membership world or the courses or the online coaching, but you have no expertise in that you know space.
Then I would really think about spending 12 months even. Like, I know you won't want to hear that, but you know, even 12 months really building up who you are, what you do, how you do it and then come out with something and launch them out. So that was my second thing. My third thing is, and this is more, if you are looking at other people, in terms of going into there online products.
I often see. And I just want to say the difference in this, because you might be this person. I don't think you are, but I definitely see this a huge amount and I see it not working all the time. So I see when people create something for themselves. And it works. One of the ways I see this is often on Instagram account.
Someone has built a big Instagram account. They post about the thing that they love or the thing they've created or their thing. And they become Insta famous and they then sell a course on. Or they then sell a membership on How to become Insta famous. But the thing is with that scenario is they've done it for them in their industry and on the way it works for them. What they don't have is and, you know, feel free to disagree with me. But what they don't necessarily have is the experience of taking another business or another industry to that level. So I've seen this lots of times. I've seen people who have memberships. I've seen people who have businesses, who have courses, where they're like, “I will teach you how to do this, which is what I did.”
But the truth is it's not the same. So how I run my business and my, and do my marketing. And engage with my audience is very different to how someone else might need to do it. And the only thing that gives me the expertise to help with that is the fact that I've worked with so many businesses.
The fact that I've done so much training, so much experienced. The fact that I have to work, how to actually market telescopic slides.
Like could you imagine. I had to run an Instagram account of a, of a company that sold fire doors. Now, those Insta famous people show me how you'd make that account go crazy. Now I'm not saying they couldn't do it. Some of them absolutely could. But I'm always really nervous when someone is trying to get you to do exactly the thing that they've done.
So I use this one method doing this one thing, and I got this one result. Now everyone else can do it. It doesn't work like that. Not always. Sometimes for sure, but not always. Also, well, we're talking about this, the other thing. I told you, sorry, if this is rantsy. But I just think these are such important points that I need to get across there.
Right. So the other thing I need to say is you don't have to do the thing that they did, right? So you might find an expert or experts and they might go, “You need to take your business from one-to-one to one-to-many.” You might not want to do that. Like I had a 90 day person. In fact, is she, my first? Can't remember very close to the very first one I had. She joined me and we were working on her business and her plan.
And she had been in another membership with some other experts. And they'd said to her, “Do you need to go to one-to-many? Why are you wasting 30 minutes getting to someone's location. Sitting, having a meeting with them.” This is obviously pre COVID. “Sitting and having a meeting with them, going back, doing a proposal dah, dah, dah, and then going back and doing the training.
That's such a waste of your time. You should have an online business where you teach from your computer or you do, you know, You train businesses all at once or, you know, and do the one-to-many thing.” And I chatted to her and I said, “Well, you know, what do you like doing in your business?” She's like, “I love chatting to people. I love it. I love getting on my bike and riding my bike into London.” She lived just outside London or on the outskirts. “Riding my bike into London. I love meeting people. I love having conversations. I love working on their business.” I said, “Okay, so I have a online business.” I said, I sit at a computer all day, every day.
I said the only people I really see, uh, via zoom interactions and this was pre COVID. I don't deal one-to-one so much, you know, only on the 90 day program. I don't, you know, I create content, a lot of content. I said, “Do you like the sound to that?” And she was like, “No, it sounds awful.” Right. And so then I had to be really honest and go, well, yeah, you, couldn't more potentially in the long run after a lot of hard work doing the one to many, but if you don't like it, then that's not good business advice you've been given. Because you've got to build a business that suits you and your life.
And if that doesn't, then don't do it. Like I said, I sit here as I'm doing right now in my office. Staring at my two screens, I've got Slack open. So my team like messaging me things. I'm recording this podcast and this is what I do a whole lot of the time. I, I am on my own a lot. Now don't get me wrong. You know I love being with people.
I am a very personable person and I love speaking on stage. I love doing these things. But ultimately I am very happy doing zoom calls. I am very happy doing online coaching. I like the variety of having to move my brain quickly to one type of business to another. So for me, it really suits me, but it doesn't suit everybody.
So rather than having an expert tell you where you're going wrong in your business, because why would you waste your time doing this, this and this. I want you to think about you. And you're an, if that expert, can't see that and can't see your business and can't understand who you are, then I'm not sure they are the experts for you.
I'm not sure that actually, you know, what they're doing is they're just regurgitating what worked for them in there business. And made them money. That doesn't mean they're an expert. So I just want you to like, pay attention to that. Because like I said, I have got all sorts of people in my Academy doing all sorts of things, which I particularly love.
It makes it very, very hard to market. I really should niche because if I said to you, let's say you're a social media manager, or let's say you're a coach. And I said to you, “I have got the membership for coaches.” You would be like, “Oh, okay, great.” If you're a coach and you might really seriously consider it.
I can't say that because I have coaches in there. But I also have bricks and mortar places. I also have social media managers. I have people who teach people to bake. I have a lovely lady who does online music classes for children. I have someone who's a nutritionist, someone who's a personal trainer.
Like I have such a variety and I love it. I love it for the fact that I like my brain to jump from one thing to another really quickly. And I love it from the fact of, I have experience working with all different industries and therefore I can give advice to all these different industries. And the other thing I love is I love the fact that they get to learn off each other, because when you are only in your industry. And this is why I could never be employed and worked for one company.
You, you will do the same sorts of things and actually hearing another business talk about something that you then go “Well, that's interesting. I've never thought about that.” Or you know, “How could that translate to my business?” So actually in terms of idea sharing and general success of their businesses, I genuinely think having a variety of different businesses really, really helps.
Okay. So, ah, there was one more thing. I was going to say about this and it's gone out my head and if I just keep talking, I'm hoping it will come back. Um, I might have spores and come back. Oh, what was it? Oh, that was it. Sorry, like guys, if you're new listening to this, I'd love to say that, you know, that is unusual, but probably isn't that unusual.
My most important thing in my business is showing up authentically. Telling you the truth and being honest, but motivating. Like, I truly believe all the things I, you know, the online business world, the one-to-many thing, the growing business. I truly, in the bottom of my heart, believe anybody can make it work.
It just takes work. It's not easy. And therefore you need me motivating you because honestly, the businesses that are the most successful are the ones that have that tenacity. Have that strength of character and support network that they're just getting picked back up again. And they're like, “Okay, great. Let's go again.” Anyway, the last thing I was going to say is, I don't want you to get swayed or disheartened or frustrated by the numbers. Okay. Like I said, I was scrolling Instagram this morning and I saw lots of posts from one person that said “This person in my did my course, and they did this thing and they launched and got. I dunno, $60,000 in there first launch. This person launched and got, you know, a hundred thousand dollars, in there first launch.” And it's almost like if you don't get a six-figure launch, like you are a losser. Right? Like as if you're completely rubbish. And do you know why I never talk about what my business makes because it doesn't flippin matter. Right? One, I think with everybody talking about, I've had a six figure launch. I've had this, I've had it that. It's not that I think it's. I mean, some people would say it's garish and kind of a bit brush, not brush. That's not the right word. Again you've probably shut down your earphones at me as to what it is.
It'll come to me. But you know what I mean? Like, they'll find it like a bit distasteful of people going, “This is how much money I've made.” It's not necessarily that. That doesn't bother me. I'm, I am inspired by people who make, you know, good money. But I can do the maths myself, you know, if they just had a launch and, you know, 2000 people have joined their course and their courses, I don't know, 150, not 150 pounds or $1,500.
Then I can do the math. I can see how successful that launch was, you know. So I don't need necessarily for you to tell me. But also I think the problem comes where. The money is the judge of the success. Okay. The money is amazing. I need to pay my mortgage and I want to pay a mortgage on a really big house.
And I want to, I want, I, you know, I want to live in the States, but I actually actually this is breaking news. Like I'm getting into gardening and I'm now thinking if I move to Arizona or California, you're not doing any real garden in there because you haven't got the weather as in, it's just perfectly hot.
It's lovely. But now I'm thinking I want to get to a position where I can afford to spend a lot of time in Arizona and California and Nashville and all the cool places I like to visit while having a lovely country retreat here in the UK that is our main home. But I have a gardener and a walls fetch garden.
So yeah, my dream is changing a little bit. Maybe it's my age, it's getting old. But like, so I do want to earn the money. I was just trying to work out where I was then I was dreamed about the house. I do want to earn the money. Of course I do. But the success is not the money. The fact that I get to get up every day and do the thing I love, and that earns me enough to live as we are at the moment is amazing. Is absolutely I can not stress enough how amazing that is. It's it's just beautiful. It's just amazing. I get to get up and I get to talk to myself on a podcast and tell you things. I get to get my coaching call with my members and help them turn themselves and their businesses around or progress them to the next level. I get to be interviewed and talk passionately about this stuff I love. That is huge. So quite honestly, people who are out there going “Well, if you're not earning this, or if it's not six figure launch, you know, it's, it's a waste of time or it's not great.” Or “If you've only got, you know, a hundred people in your membership, then it's not, you know, you're not successful.”
Absolute rubbish. I love what I do. I love that I get to help people. And I know in your thing, in your expertise, you love that too. So for me, the balance of money and enjoyments in what I do and how hard I have to work is much more important. So for me, I really do want to stress that one that is not where I would set my goal.
Don't get me wrong. I do set goals about money. Of course I do. But that is not where I put all my eggs. You know, it's not that I'm sat there thinking the money is the be all and end of end all. But the other thing is the other reason why I don't want you to look at the money scenario is because people will think they failed.
You'll do a launch and you might bring in 10 members at $59 a month and you might earn $590 a month. Right? Well that, that's still amazing. 10 people wanted to give you their money because they have enough faith and trust in you that they are willing to put their money where the amount this. Which I can assure you.
I have lots of people that, you know, I'm very grateful that I get lots of DMs, lots of comments and people telling me how much they love my stuff. When I asked for the sale. That's a whole another matter. Like, just because people enjoy your content doesn't mean they're going to buy necessarily. So, so, but those who do, Oh, my God love on them more than you could ever love on anybody in all your life.
Appreciate them be thankful of them. And imagine if they felt that they weren't valued because there wasn't enough of them because it wasn't a big enough launch or there wasn't enough figures in your launch. Like that's not great feeling, is it? It's not like it doesn't feel nice. So for me, if you're going to launch, do set some goals, do set some, you know ideas. Also bear in mind a normal launch gets between sort of if you're very lucky, 7 to 10% conversion.
So be really realistic about that. So, yeah, it's not just about the money. Don't think that if you haven't done a six figure launch or a five figure launch, you failed. That is not the case at all. The fact that people want to give you money to do the thing that you love is, it's just amazing. And then you put your scientist coat on and we review it and we see what happens and what, you know, what was successful about that launch, what wasn't successful about that launch.
How do we do it again? Let's launch again. Does the product work? You know, and then you start reviewing all the options. But it's not about just setting up figure and that being air. There's a part of me that I really do want to grow the membership. But also there's a part of me that worries. The, the, the kind of personal experience they get currently is amazing. Like I DMed one of my members the other day.
And they're just a member of the membership, you know, I don't know what they pay, 49, maybe $59 and I DM them. And I sent them a voice message going, saying, I've been thinking about your business and I think it'd be really cool if you could do this thing, this thing, this thing. Just an idea you don't have to take it, but you know, let me know what you think?
And she came back super grateful and very inspired and was like, “Oh my gosh, that's brilliant. Yeah, I'm going to go and do that.” And then she sent me the thing that she's done. And I love the fact that I can offer that bit of service and offer that motivation and accountability and ideas. And it does worry me that if it gets, you know, big.
Really big. How am I going to do that? And that's not a challenge I have to worry about right now. So that's cool. But, but yeah, it's, it's ACE, I love it. Anyway. I've just rattled on now. And, uh, we're getting a bit into like wrap it up Teresa. So I knew that kind of went all over the shop, but it just wanted to be honest about the one-to-one to one-to-many because I do think the way that some online experts or some people who were in this space portray it is not the reality that it is. Don't get me wrong. I adore it. I love it. I would not trade it for anything in the world. But I work really hard and, and it takes work and I am still working at it. So yeah, I'd love to hear your thoughts. If you are interested in thinking about starting something, then I would absolutely recommend that you start with list building, because if you don't have that list, if you don't have that audience, then you're going to have real trouble.
So I am going to link in the show notes to my freebie that talks about how to get started building your list. So go and check that out if you want. Okay. I am going to leave you love you and leave you for another week. Have a wonderful week, and I will see you next week for an interview. Take care.
