(Small Business Superstar) Putting your face and voice on social media to tell a story

This week’s Small Business Superstars is Dr Sarah Goulding who is a GP and a coach for doctors specialising in career change and wellbeing.


A little bit about Sarah’s amazing business…


Alongside being a GP, Sarah mentors and supports GPs, is an appraiser and also teaches GPs on their training scheme.


What one marketing thing made a difference to their business? 


Putting herself on camera and telling a story! Sarah started a new series on Instagram, talking to her audience about burnout and posted 5 videos with some stories in-between.


What difference did it make to them and their business? 


The videos attracted a lot of attention from people who could also relate and then people started to ask Sarah to do talks. The videos have really helped Sarah’s audience to get to know her better and realise she is a human just like them too!


Where you can find Sarah



Instagram: @drsarahgoulding