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(Small Business Superstar) Using TikTok to create a name for yourself in your industry

This week’s Small Business Superstars is Darcey Clarke who is a hair stylist.

 

A little bit about Darcey’s amazing business…

 

Darcey has been in the hair industry for 5 years now and when the Coronavirus pandemic meant she had to close for months at a time, Darcey used the time to focus on getting her name out there online.

 

What one marketing thing made a difference to their business? 

 

TikTok! Since last Summer, Darcey has been putting videos on TikTok regularly all about hair and the products she recommends.

 

What difference did it make to them and their business? 

 

There has been an amazing response to Darcey’s videos on TikTok and her profile has continued to grow – it currently has 21,000 followers! It also helped build her Instagram profile as people would come over from TikTok. Darcey has also had amazing brand such as GHD, Cloud Nine and Love Hair reach out to work with her!

 

Where you can find Darcey

 

Instagram: @darceymariahair

TikTok: @darceymariahair

 

Want the full transcript-click here!