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Key Takeaways Covered In The Podcast

  • Buying followers doesn’t benefit anyone, as they’re not going to be the type of people you want to follow you. They won’t engage and they definitely won’t be your target audience.
  • Having 500 followers that love your content is much more valuable than having 5,000 followers that do not engage. A slow, organic growth is what you should be aiming for.
  • Follow-unfollow tactics are not the best approach when it comes to gaining followers.
  • Tell people you are on each platform, directing them to come and follow you. Put it in your newsletter, put it in your email signature, put it in your blog posts. The more you tell people, the more chances you have of people following you.
  • Facebook is a difficult platform to grow as there is not a lot of one-to-one interaction. One of the easiest things you can do to grow your followers is pay for PPC advertising. If you’re just starting out, you can create a ‘like campaign’ to gain page likes.
  • Knowing where you customers are will help you go and like the pages that your target audiences are already interacting with. If you go on Facebook on your desktop, you should be able to find a button on the righthand side that says ‘See Page’s Feed’. If you click on this, any page that your page likes will show up here. Once you’re on this page, you can like and comment as your page.
  • When it comes to Instagram and Twitter, again you need to think about where your target audience are going to be. Create a list of where they’ll likely be spending their and then follow all of them immediately. Once you have started following these pages you can start to interact with pages your target audience will be using.
  • Think about the hashtags your customers are using. Using the hashtags you know your customers will be using, you can go and follow and interact with people you may want to follow you. Don’t use it as an opportunity to sell.
  • When you’re interacting with posts, make sure you’re using more than 3 words and writing something that is relevant to the photo. If not, you may come across as though you’re using a social media comment bot.
  • Rather than following the people that are following your competitors, follow the people that are interacting with them.
  • Remember, it’s quality of quantity.

The one thing you need to remember above all else…

Growing a social media following is no longer an easy task and it takes a lot of work to gain followers that are engaged. Whilst it may have been easy in the past, social media has changed and people use it in a completely different way to when it first started out. Those people that have a high number of followers, may have been doing it for YEARS before they saw success.

Highlights You Simply Can’t Miss

  • A Couple of Caveats – 08:32
  • General Tips for Growing Followers on Social Media – 15:30
  • Gaining Followers on Facebook – 20:00
  • Growing Your Following On Instagram And Twitter – 27:32

Links to Resources Mentioned in Today’s Episode

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