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Today’s episode isn’t going to have one specific theme as there are a couple of different things I want to talk to you about. I love creating episodes that give you actionable steps to take and that’s exactly what this week’s podcast will do.

First of all, I talk about something planning for the year ahead. As business owners it can be hard to look at our businesses with and outside perspective and in order to look ahead, that’s what you need to do. Secondly, I look at how you can market your business a little better when it comes to encouraging people to invest in you.

Key Takeaways Covered In The Podcast

  • Planning for the year ahead is incredibly important as a business owner and in order to create an effective plan, you need to take yourself out of the business to ‘see’ what you’re doing and where you want to go.
  • In order to plan your 2020, you also need to review 2019. This means looking at the aspects of what went well and what didn’t, looking at your growth, focusing on what you have achieved and looking at your finances.
  • Once you have reviewed your year, you can start to think about what you want to achieve in 2020 and how you’re going to reach your goals. You need to think about what you need in order to succeed.
  • Think about when you last mapped out all of your marketing channels, which ones are the most successful? What do you need to do more of in 2020?

The one thing you need to remember above all else…

If you want to plan for the year ahead, you need to think how your customers see your business. Although it’s important to be ‘in’ your business, it’s also important to take a step back and think of things from a customer point of view.

Highlights You Simply Can’t Miss

  • Planning for the year ahead – 7:11
  • Marketing your business in 2020 – 17:53

Links to Resources Mentioned in Today’s Episode

Episode 42

Download The ‘Planning Your 2020 Workbook

Episode 81

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