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This week is another interview episode ahead of the Christmas period. In this episode, the very lovely Jill Fanslau has joined us to talk about email marketing. As the Content Marketing Manager of aWeber, Jill has lots of experience when it comes to email, putting her in the perfect place to give you all of tips you need to succeed. We talk about how you should collect emails, how you should collect them and what you should be sending your list once you’ve started building it. If you want to start building or growing on your email list, this is definitely the episode for you.

Key Takeaways Covered In The Podcast

  • You don’t own your social media accounts but you do own your email lists. If Instagram or Twitter were to go down in the next week, where would that leave your business? You need to be smart about how your channels work alongside one another and drive your social media followers to your email list.
  • If you’re struggling to see results with your email list, you need to ensure you’re cleansing and segmenting it. If you need to, let people CHOOSE what list they’re on. Ask them what they want to see.
  • Although building your list is important, you need to be sure you’re actually emailing them. If you haven’t emailed them in a long time, be honest.
  • Don’t be afraid to talk to your email list. You don’t have to only email when you’re selling. You have to be able to provide and bring something to the table without asking something in return.
  • Humans crave stories so if you can weave those into your email, people will connect with you on a personal level.
  • When you’re onboarding new emails, you should use a seven-email strategy. The first email should be a welcome email that should arrive instantly. Introduce yourself and let them know what they can expect from you. Afterwards, you should follow up with a story email as it starts off the likability process. If you don’t want to write a story, shoot a video.
  • Your third email should provide more value. Next, you should send and agitation email that hits their pain point. Although it will make them squirm, you want to remind them of the reason they signed up to your email list. This should go out right before you pitch someone a product or solution.
  • Some people may need a little bit of help making a decision, so this is where you will need to send a proof email. Whether it’s a testimonial, a case study or a review – people will experience intense FOMO if they’re missing out. Once you have sent a proof email, you need to send an ask email.
  • The seven-email strategy can take one month, two months or six months.
  • The best way to determine how long your emails should be is to test. It doesn’t matter what everyone else is doing, it matters what your audience want.
  • Think about whether or not people will be opening your emails on their mobile, rather than their desktop.
  • Link shortners can cause your emails to end up in spam.

The one thing you need to remember above all else…

No matter how big your list is, write to one person.

Highlights You Simply Can’t Miss

  • Introducing Jill – 07:40
  • Why Should You Use Email? – 16:00
  • Is Honesty the Best Policy? – 22:30
  • Emails Are Not Just for Sales – 30:10
  • What Do You Say to Your Email List? – 34:50
  • What Is A Seven Email Strategy? – 47:59
  • How Long Should an Email Be and Should It Be Text Only? – 59:00

Links to Resources Mentioned in Today’s Episode

And here is where they can go to find out more about AWeber and sign up for a 30-day free trial

5 Ways to Build Your Email List

Episode 53 Using Surveys to Understand Your Database


Jill Fanslau LinkedIn

Plain Text Vs HTML Emails

Everyday Email

Are Plain-Text Emails More LIkely to Reach the Inbox Than HTML emails?


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