In today’s episode I am going to be sharing a couple of home truths when it comes to marketing. Whilst I love marketing, I feel that often we are sold a story that doesn’t often match up when you find yourself in the industry every single day and because of this, people feel as though they’re failing. Thankfully, that’s not the case and nobody is actually an ‘overnight success’. I want to talk about what it’s really like and how we can release the pressure we put on ourselves, so join me as I share some incredibly honest opinions.
Key Takeaways Covered In The Podcast
- When I look back at all the money I have spent, the one thing that has been valuable for me is having a one-to-one coach. Although I have benefited from the other courses I have paid for, having that one-on-one interaction is incredibly important to me.
- Being an overnight success is actually incredibly rare. Instead, you’re coming across people that appear to be popular and what you’re not seeing is the journey they have taken to get there.
- Although you should set goals, you need to focus on the people that are already on your list.
- No one woke up with a massive email list or a massive Instagram following.
- Try not to let the fear of failure stop you from doing what you want to do.
- Although people don’t want to hear it, social media takes time.
- People are selling the idea that you don’t need a list and you don’t need a social media following but I don’t agree. If you want people to stick with you, you need to be known for what you do.
- You need to prove why you’re the person people should be listening to.
- The people that are successful are the ones that are posting when no one is listening and they’re doing lives when no one is listening. Consistency is key.
- Be grateful for everything you have done this year and work hard to smash it next year. It will come, it just might take time.
The one thing you need to remember above all else…
If you have small numbers it’s important to remember the victories you’re achieving. If people are trusting you with their money, you should be so proud of yourself.
Highlights You Simply Can’t Miss
- What Started This Important Conversation? – 4:10
- #1 Why Am I Not an Overnight Success? – 9:59
- #2 I Only Have A Small Following, Is That Okay? – 12:40
- #3 I’ve Been on A Platform For 3 Months and It’s Not Working for Me – 18:39
Links to Resources Mentioned in Today’s Episode
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