This weeks’ episode is another solo episode, covering some of the basics that you need to know when it comes to branding. Although I am not a designer and I have little experience when it comes to creating assets, branding and design is incredibly important from a marketing point of view. Having had lots of conversations about branding recently, I thought now would be a great opportunity to cover some of the basics you need to know when it comes to building a brand that is recognisable.
Key Takeaways Covered In The Podcast
- Your logo is your identifier but your brand is absolutely everything that goes with it. When you see a logo, it’s very rare you’d see it alone. It could be on a website, a business card, on social media or on an email signature.
- Your brand also includes fonts, colours, styles and photos.
- Your branding is effectively your shop front. It’s how people are going to judge you.
- Think about the brands you interact with and how you perceive their brands.
- If you’re struggling when it comes to inspiration, Pinterest is a great place to start. Try searching for your industry and then using the word ‘logo’ or ‘branding’ afterwards. Save a board of everything you like, making a note of the aspects you like as you do it.
- Pinterest is also great when it comes to searching for colour palettes.
- If you’re in a sensitive industry, you need to think about the imagery you’re going to use. Stock sites are a great place to get inspiration for these photos.
- When you’re looking at your new designs, you need to think about whether or not they’re going to look good on social media. The easier to read, the better.
- If you’re your business, it’s okay to use your face.
- You need to ensure your branding truly represents you and your brand.
- Think about where you’re going to use your branding, as often this will often determine how many elements you need to make up your branding.
- Your designer will need to send all of your files over to you when they’re done. They don’t need to design every social media graphic for you, as they can send you over a file that you can easily edit yourself.
The one thing you need to remember above all else…
Coming up with a logo and accompanying branding is incredibly difficult and if you don’t have any design skills, hiring a designer is the best way to ensure you’re doing everything right.
Highlights You Simply Can’t Miss
- What Is the Difference Between A Logo and A Brand? – 3:21
- Your First Steps – 5:40
- Finding Inspiration – 11:25
- Thinking Ahead – 13:10
- Considering Social Media – 15:00
- Creating Your Branding – 17:00
Links to Resources Mentioned in Today’s Episode
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