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Today I am excited to welcome the lovely Victoria Fleming to the podcast. We all know that no one likes to talk about sales and when it comes to money, it’s often considered a taboo subject. Unfortunately, everyone needs to be able to sell their product and service so despite it being a topic that entrepreneurs don’t like to discuss, sometimes you need that all-important advice that will help you improve your sales strategy. As a sales expert, Victoria is just the person to show you how.

Key Takeaways Covered In The Podcast

  • When it comes to marketing yourself and not your business, it can feel a lot more personal when someone says no.
  • If you don’t feel 100% confident with what you’re selling, start collecting the good feedback you have. Include testimonials, projects that have gone well and compliments you receive online. Ultimately, that is what you’re selling – a bag full of amazingness.
  • Entrepreneurs set up their business because they’re brilliant something, forgetting that there are lots of other things you need to consider too. Sales, of course, is one of those things.
  • Not focussing on sales is like sitting there and waiting for the phone to ring.
  • Being personal is important as often, when it comes to the internet, things can feel like a bit of a mass approach. If you’re more personal, your approach is always going to feel less like you’re trying to sell.
  • It’s important to have conversations with your target audience.
  • Think about your customer avatar in detail, including what their main struggles are in relation to your products and services. How can you solve their problems?
  • One of the hardest things about sales is closing, however, there are steps you need to take in between that are just as important.
  • The first thing you need to do is identify who the person in front of you is, then you need to ask them questions to find out more. Once you’ve repeated what their problem is, you can then introduce your solution.
  • Don’t run away from objections, instead use it as an opportunity to ask questions. For example, if someone says they can’t afford you, you could say ‘okay, do you mind telling me a bit about the budget you do have in mind?’.

The one thing you need to remember above all else…

Sales is about problem-solving. Your products and services help people and solve their problems, so telling people to ‘buy you stuff’ is helping them. If you have a solution to someone’s problem, you should tell them.

Highlights You Simply Can’t Miss

  • Introducing Victoria – 03:00
  • Marketing Businesses vs Marketing You – 04:15
  • Why Do People Hate Selling? – 14:40
  • Sales Is Like Problem Solving – 20:00
  • Closing a Sale & The Sales Process- 28:35
  • Dealing with Objections – 41:01

Links to Resources Mentioned in Today’s Episode

Victoria Fleming Website

Victoria Fleming LinkedIn

Victoria Fleming Twitter

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