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Key Takeaways Covered In The Podcast

  • There are 500,000,000 people per day watching Instagram Stories. It keeps you visible and it shows the authentic, human side of your business. Ultimately, it builds a sense of community.
  • You need to be using Instagram Stories to be tell stories – the clue is in the name!
  • You need to ask yourself who are your audience and what do they get out of your content?
  • Instagram Stories is a great place to get personal, showing your personality and your personal side. Whilst you don’t have to share everything, showing a bit of your personal side is great. Remember, people buy from people.
  • Don’t just sell your products, show behind the scenes too. Show what goes into it and how you created your product and service. This means you’re not necessarily selling your products, but you are regularly reminding people that they’re there.
  • Instagram is a great place to educate your followers and show them that you are an expert in your field. Whether it’s a blog post or an interesting podcast you have listening to, people need to see why you are the expert in your industry.
  • Takeovers are a great way to promote your product and service without personally talking about your product yourself.
  • Using apps that have layouts and designs, you can create beautiful curated images to share on your Instagram Stories. Great apps to use include Story Art, Unfold, Story Luxe and Story Lab.
  • Instagram Story Polls are a great way to get people engaged, even if it is as simple as asking ‘do you prefer cats or dogs?’
  • Using the Instagram Stories Question sticker is a great way to get people’s opinions on your business, your products and your services. You can ask people for inspiration or get them to ask you questions about your business.
  • Using Instagram Stories to be creative is a great way to stand out from everyone else.

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