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Key Takeaways Covered In The Podcast

  • Although the membership model is currently a popular topic, it’s only going to get bigger and bigger.
  • A membership site is technically any kind of site that requires you to login in order to access a particular product or service. Whilst it’s broad, it does mean that online courses and subscriptions services are technically memberships. The memberships that are more commonly talked about, are those that offer some form of e-learning, content and community.
  • Memberships are more commonly set up by industry thought leaders¸ or people who act as curators for bringing in other experts and thought leaders in their field.
  • If you’re not an expert or thought leader, you can set up a membership where you have a ‘learn along with me’ concept. Carrie Green is a great example of this.
  • Memberships mean you have no place to hide, which means there is a forced transparency. You need to be clear about what role you’re going to play for your audience and that you know what you’re talking about.
  • Idea validation and audience building are two of the most difficult parts of starting a membership. If you don’t have a good idea or an audience in place, who will buy from you?
  • Knowing who your audience are is important, especially if you’re not currently reaching them.
  • One-to-many recurring income gives you great stability, but you have to work hard for it and ensure you’re always delivering value.
  • You need to design your membership experience in a way that encourages people to stay month after month.
  • Free Facebook Groups are a great stepping stone into starting a membership.

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