When was the last time you reviewed the basics on your social media platforms?
With the ever changing world of social media and constant updates on each platform, it is easy to forget the fundamentals of social media that are just as important in making sure your social media profiles are doing what you want them to do.
If you are marketing yourself, your profile picture should be a clear image of you as you are the face of your business. If you are selling a product or service, your profile picture should be your logo. Always make sure your photo is consistent with the images you use on your website and other social media platforms. Your logo should be clear and simple so it can be easily recognised and viewed in a small thumbnail.
This is the first thing people see when they visit your profile so you need to make sure that it is telling them what it is you do, as well as grabbing their attention. You can also use your cover photo to promote any upcoming events, promotions or new launches that you may have. It is good practice to change your cover photo at least every quarter, to keep it seasonal and up to date.
Your Facebook cover photo can link to your call to action button by pointing to it on your page which can draw attention to it and encourage visitors to use it.
Your bio should also tell people exactly what you do and use simple phrases/words. You are limited to the amount of characters you use on each platform; Facebook allows 155 characters, Twitter allows 160 characters and Instagram allows 150 characters. Facebook does now allow space for a longer “About” section on business pages where you can include your business story and a photo which can really help grab attention and encourage people to read. There is also opportunity to include a link on Facebook, Instagram and Twitter, this is a good place to link to your website. Another way to use the link section on Instagram is to use LinkTree or Shor.by, which allow you to have multiple links for people to click through.
Why not make one of your tasks today to check that your business pages are all up to date and your basics are all being used to get the most from each platform?