I’d like to start by saying I’m not a massive fan of blog writing, don’t get me wrong blogs are awesome, it’s just that I would much rather talk than write. However, I’m so compelled to tell you about the weekend I have just had that I don’t want to wait for my next available episode of my podcast.
So I’m sat here with a pen in hand (yes I’m old school) ready to share with you all of the amazing things I learnt at Kajabi Impact Summit and why this was one of the best events I have ever been to.
If you follow me you will know that I attend lots of conferences and I think they are an awesome way to learn and network, but for lots of reasons this event stood head and shoulders above so many that I have attended previously.
One of the main reasons for this (and believe me there are lots) was because of the speaker line-up. In all honesty, I wasn’t even a Kajabi customer and saw the line-up and knew I had to attend.
Oh my word the line-up did not disappoint – they were like a power house of digital marketing geniuses and goddesses.
On a side note – that was the other thing about this line-up, lots of females which is unusual to see, but most welcomed. There were also no fillers in this line-up, just amazing speakers, one after another. They all shared amazing content that either motivated, inspired or full on blew our minds and I’ve picked the highlights to share with you here.
Bullet-Proof Copy: Instantly & Easily Create Uniquely Effective Marketing Campaigns Using These Proven ‘What-To-Say-When’ Magic Messaging Models’
Kicking off Kajabi Impact Summit was Roland, and he got the conference off to a great start and talked about one of my favourite subjects, customer profiling and the importance of knowing who you are talking to – a man after my own heart. He shared with us his avatar blueprint and then his frame work for writing sales copy, which was…
- Speak to a NEED
- Identify a TRIGGERING EVENT
- Describe +/- OUTCOMES
- Stir and Allay their FEARS
- Address RELATIONSHIPS
- Frame it in a Gain>Logic>Fear SEQUENCE
The 10 Battle-Tested Lessons I wish I knew Before Launching My Very First Digital Course (and What I’d Do Differently If I Were Starting Over)
Next up was my friend and online marketing rockstar Amy Porterfield. I have seen Amy speak lots of times, she is always amazing and her talks are always packed full of awesome practical tips.
Amy shared with us the key things she wished she had known, before launching her first digital course. My key takeaways from this list were:
- For anything you are selling, priced over $500 you should offer a payment plan however also have a pay in full bonus.
- One webinar is never enough, you need to offer at least 3 or 4 – you will get better each time.
- Send more emails even if it feels to aggressive – send 3 on cart closing day.
The Ultimate Instagram Launch Strategy: How to Convert Followers into Customers
The first thing I should say about Jasmine Star, is if you have never seen her speak, you must – I love this women she is an amazing, vibrant and a passionate speaker who says it like it is.
Jasmine shared how she uses Instagram to launch an online product with her 4 week launch strategy:
- Week one – warm up sequence
- Week two – nature sequence
- Week thee – promotional sequence
- Week four – deadline sequence
“The best business owners don’t sell they create need / desire / solutions”
The Forgotten Funnel: Increase Customer Value Without Selling More
Casey is the founder of Gravy (and my brand new BFF) which is a full-time, virtual retention specialists, which help online businesses with recurring memberships, recover failed credit card payments and retain customers. Other than being a super smart and funny man, he gave an awesome talk all around loving your customers, and you know what?- this subject is so important and is so often not talked about.
People are desperate to get a bigger email list or customer list, but they’re not looking after the people they already have, so my main key takeaway from this awesome talk is simple:
“Pay attention to the paying people – treat them like gold”
5 Things You Didn’t Know You are Actually Totally in Charge Of
Rachel is a motivational speaker and author of ‘Girl Wash Your Face’ and ‘Girl, Stop Apologizing’. Having read ‘Girl Wash Your Face’ and seeing her previously speak in the UK, I knew she would be awesome. She reminded me of some key mindset areas to focused on, including one area of her talk which focused on comparison and how much this can impact on us as business owners. My main takeaway from her talk was…
“Keep your head down and focus on your own work – forget what everyone else is doing!”
Voice of a Kajabi Hero: How to Speak So Others Perceive You As the Most Authentic and Irreplaceable Expert.
Starting day two for the Kajabi Impact Summit was Roger Love, and in all honesty I had never heard of Roger before this event, so I had no idea what to expect…. OMG I loved him! Firstly go check out his show reel the man is famous! Secondly, I non-stop laughed during his talk because he was absolutely hilarious, the room loved him. As a speaker I found his talk really helpful in terms of the difference that the tone and melody in our voices can have on the people listening to us.
Storytelling and the Power of Stories in Social Media
The lovely Brock focused his talk around storytelling and the importance of it in modern day marketing. He reminded us that stories build trust empathy and like-ability and gave us a 7-step process for story writing:
- Call to action
How In the World Are Influencer Making $10M per Year?
This was a personnel highlight, I have been reading Brendon’s book ‘High Performance Habits’ and have been a recent follower of his content. I was hoping he would be good, but oh my word he was AMAZING! I’m a little ashamed to admit it but his talk was so powerful that he had me in tears! There was so much amazing stuff in his talk, however the bit that got me was when he said the following:
“At the end of my life, will I have lived how I wanted, done what I wanted, loved more and lived intentionally – Everyday is a second chance – earn it”
How to Use Social Media to Sell Your Course – Without Selling
The words that spring to mind when thinking back on Chalene’s talk are awesome music, dancing and energy – she had all three in spades! Chalene is a master at making videos and being on camera and it was great to hear her share some straight forward advice on this:
“Talk to the camera as if you’re speaking to a friend”
Also, as a queen of online selling Chalene shared with us her comprehensive 12 step sales funnel.
How to Use YouTube to Get Free Traffic, Build Your Authority and Sell Products on Autopilot
Sean is a full time YouTuber and an expert at using YouTube for business. Now, even though this is not an area I’m focusing on at the moment, I still took down everything he said as this is a goal for the future and there was so much good stuff.
One of his main points was “research before you record”. Think about what do I want this video to achieve? And who do I want to see this video?
He also gave a really good link for seeing what keywords you should be using.
7 Shortcuts to Becoming A Global Brand
I obviously knew who Neil was and had seen his content, however I’ve never seen him speak. He was really lovely, down to earth, a smart and funny guy. Neil gave good solid marketing advice and one of the things I loved the most was that he gave really honest advice about the work it takes and the time you have to put in. This statement in particular stood out for me:
“Brand building never stops. If you stop growing your brand, people will forget about you”
Copy the 4-Step Framework We Use to Generate Millions of Dollars in Information Product Sales
You know those times at a conference where you don’t stop writing notes and take photos of every slide as there’s so much good stuff, this was that talk! Russ has been in this industry a while and it shows – He drilled down on the following 4 steps of marketing:
These steps show you how to take a customer from not knowing you, to then subscribing to your email list and then at the acquisition stage they make a small purchase (such as a tripwire product) so that you can see if they have an intention to buy before you take them to the monetization stage.
Beyond the Course: How to Double Revenue and Deepen Impact with a Product Path
If you follow me you would know I could write 20 blog posts about James, my husband and I are massive fans and therefore I knew he would be awesome and of course he didn’t disappoint! He always says the most profound things. You know the types of things you would want to turn into an Instagram quote or have on your wall!!
James talked to us about beliefs and how they can be holding us back in our business and how we can change our beliefs so that we can move forward. However, the main take away I want to share with you from his talk is:
“If you are not doing what you love you are doing the wrong thing”
So, as you can see from my mammoth blog post the Kajabi Impact Summit was an amazing event with so much good stuff! Even though I want to wrap this up (because my hand is hurting and my poor husband who is typing this up keeps giving me a dirty look every time I add another sheet of paper to his pile) I can’t finish this post without mentioning Kenny Rueter, J-Cron and Kevin Richards who were the amazing hosts and from now on I will call them ‘The 3 Fathers of Kajbai”
Their passion and knowledge was evident in everything they said and did. Also, their passion and dedication to the platform has turned me into a devoted Kajabi customer!